Sunil Mampilly
Nyack,NY
Summary
Resourceful digital marketing professional with extensive experience in events marketing, affiliate marketing, and product marketing. Throughout my career, I have utilized a unique blend of sales enablement and account management expertise to increase retention, efficiency and drive new business. My success stems from an effective combination of creativity and data driven analysis to implement improvements to strategy.
Overview
8
8
years of professional experience
Work History
Events and Marketing Manager
GridPoint
09.2023 - Current
- Coordinate with executive leadership team, sales, and marketing to determine our yearly calendar of events.
- Develop and manage budget of $800,000 in events marketing spend.
- Oversee the planning and execution of each third party event as well as track, measure, and communicate the results of each campaign.
- Identify competitor business overview including funding, revenue, locations, and key employees/stakeholders, key offering, use cases, sales process, and value propositions.
- Develop and execute marketing growth strategy that drives overall short and long term demand.
Events and Partnerships Marketing Manager
FiscalNote
01.2022 - 08.2023
- Collaborate with sales, business development, customer success, content, and account management teams to develop virtual and in-person event programs and lead generation campaigns
- Design and execute events strategy for over 100 key industry events across 16 different brands including: FiscalNote, VoterVoice, CQ Federal, Curate, Fireside, Predata, Equilibrium, and Board.org
- Formulate and implement events ROI tracking program with $1.9MM reported in Events Marketing Influenced Revenue for 2022
- Create programs and content for the FiscalNote Executive Institute, a thought leadership network for senior level executives from companies such as Meta, John Deere, DocuSign, and more
- Conceptualize and deliver corporate events both internally and externally as FiscalNote prepared to be listed on the New York Stock Exchange
- Produce and create content strategy for the award-winning CQ Roll Call podcast Equal Time with Mary C. Curtis
- Oversee and manage a $600K events budget across 16 brands and acquisitions
Program Manager and Investor Relations
Markets Group
01.2019 - 01.2021
- Coordinated across product, design and sales to develop strategy for financial event series; raising over $200K in revenue
- Managed over 20 accounts to ensure sponsors are utilizing all deliverables to meet their target KPIs
- Collated post event metrics and feedback to strategize improvements for future programs
- Researched and sourced prominent industry figures to participate across event series
- Partnered with Human Resources to strategize solutions to strengthen diversity, inclusion and cultural awareness
- Directed digital strategy for the Alternatives Series social media including copy, design direction and content
- Developed sales and training collateral to educate team members on key features and best practices
Events and Partnerships Executive
Preqin
08.2017 - 01.2019
- Conceived and launched go-to-market strategy for Preqin's webinar series
- Managed and executed our participation in all events throughout the Americas
- Liaised with third party partners to craft media campaigns that highlight Preqin's new product features
- Established and delivered lead generation email campaigns and management of the forward-looking calendar
Sales and Marketing Coordinator
Yieldify
08.2015 - 08.2017
- Assisted in transitioning new customers from business development team to account management team and ensured each client was reviewed at various key points of the sales cycle
- Planned and executed participation in key marketing events such as: Intersect Retail, eTail East, eTail West and Rakuten Marketing Symposium
- Spearheaded Yieldifer Wellness Initiative in our New York office to address issues of inclusion, mental health, and job satisfaction
- Analyzed customer trends to develop product collateral such as case studies, blog posts and one sheets
Education
Bachelor Of Arts - Economics
University At Albany, State University Of New York
Skills
- Proficient in MS Office Suite, Salesforce, WebEx, Zoom, Hubspot, Marketo, Wordpress, Final Cut Pro, Adobe Creative Suite
- Experience with GroupMail, Dreamweaver, HTML, ON24, GoTo Webinar, Google Adwords, Google Analytics
Timeline
Events and Marketing Manager
GridPoint
09.2023 - Current
Events and Partnerships Marketing Manager
FiscalNote
01.2022 - 08.2023
Program Manager and Investor Relations
Markets Group
01.2019 - 01.2021
Events and Partnerships Executive
Preqin
08.2017 - 01.2019
Sales and Marketing Coordinator
Yieldify
08.2015 - 08.2017
Bachelor Of Arts - Economics
University At Albany, State University Of New York
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