Sunil Singareddy
TX
Summary
- Lead Java Commerce Developer with over 18 years of expertise in designing and optimizing scalable e-commerce platforms.
- I’m a U.S. Permanent Resident (Green Card holder) based in Texas, and I do not require visa sponsorship.
- Demonstrates a strong command of technologies like HCL WebSphere Commerce Server v6.0–v9.0 and experience on concepts like dockers, micro-services, AWS, Kafka, JPAs, Transaction and Utility servers.
- Experience in various technical concepts in WebSphere Commerce and Oracle Commerce including Catalog, Product, Order, Inventory, Payment, Promotions along with Content Management.
- Full Stack Application development experience for web-based ecommerce initiatives using Java, J2EE, HCL WebSphere commerce server, Spring, Spring boot, REST and related web technologies.
- Experience in Application Development, Enhancement, Maintenance and Service Operations projects for B2B and B2C Websites.
- Decisive and results-oriented planning skills to successfully manage multiple assignments.
- Lead team of several members spanning various global locations and including onsite-offshore delivery model.
- Experience in Project Management and Quality related activities.
- Experience in Continuous Integration and delivery model which helps in the development of the site.
- Strong communication and interpersonal skills working with internal and external customers.
Overview
18
18
years of professional experience
1
1
Certification
Work History
Lead Java Commerce Developer
Tractor Supply Company
05.2020 - 08.2025
- Implemented delivery scheduling via email/SMS, enhancing customer communication.
- Boosted SEO with Schema Markup, collaborating with Brightedge and Higher Visibility.
- Integrated Bloomreach for improved search functionality, elevating user experience.
- Collaborated on Blue Yonder integration, optimizing OMS and customer messaging.
- Linked Tractor Supply with Allivet Pharmacy, streamlining pet prescription processes.
- Developed and integrated advanced SEO strategies with third-party teams, achieving noticeable improvements in organic search rankings.
- Orchestrated the integration of Blue Yonder for OMS upgrades, improving urgency messaging and ensuring timely promise dates for customer orders.
- Fostered a collaborative environment by mentoring team members on ADA compliance, leading to a more inclusive user experience.
- Analyzed customer feedback to refine delivery scheduling(DSO) processes, enhancing communication and reducing missed delivery windows.
- Accolades: Honored with TSC Three Point Partnership Award for timely deliverables of various projects.
Lead Commerce Consultant
Mattel / American Girl
10.2018 - 04.2020
- Enhanced customer experience with Catalog and Pricing modules, ensuring seamless order flow.
- Resolved technical issues using Splunk and AppDynamics, maintaining site stability.
- Developed frontend logic with jQuery,dojo and CSS, boosting site functionality and user engagement.
- Enhanced customer experience by implementing user-friendly Catalog and Pricing modules, leading to noticeable improvements in order flow efficiency.
- Streamlined cloud data management across Azure and GCP (Consumer Master Application hosted on GCP), significantly increasing system reliability and reducing downtime.
- Fostered a collaborative environment by mentoring junior developers, contributing to their professional growth and team cohesion.
- Orchestrated the migration of Java from version 6 to 8, enhancing performance and addressing compatibility challenges effectively.
- Analyzed system performance metrics to identify bottlenecks, implementing solutions that reduced downtime and improved overall functionality.
- Worked on data creation, Inventory and Price updation, Membership data changes, Promotions set up to provide smooth order flow.
- Worked on AEM for new redesigned Search/PLP and Product display pages.
- Worked on the Swagger and SwaggerUI to work and test REST calls.
- Worked on defect remediation and Production Support for projects like Stripe Payment, AEM, Affirm etc.
Commerce Consultant
Signet Jewelers
04.2018 - 09.2018
- Redesigned content pages, enhancing user experience and engagement significantly.
- Implemented Google AMP, improving page load times and boosting SEO performance.
- Developed custom dashboards on Azure, optimizing data visualization and decision-making.
- Worked on Azure CDN where the data is stored and transferred quickly.
- Integrated Moxie Chat and Co-Browse, elevating user interaction and support efficiency.
- Executed meticulous SEO improvements, including Hreflang tag additions, leading to enhanced search visibility and user accessibility.
- Worked on rewriting rules/conditions on IHS Webserver.
- Partnered with design teams to optimize product layouts, achieving improved user navigation and satisfaction.
Commerce Consultant
MRC Global Inc
10.2017 - 03.2018
- Improved inventory status, enhancing user experience and efficiency.
- Enhanced real-time inventory calls, boosting accuracy on product pages along with adding additional MBRATTR changes.
- Supported post-launch with defect fixes and deployment via Jenkins.
- Developed dynamic Enterprise Java Beans (EJBs) for custom tables, enhancing system flexibility & data management capabilities.
- Maintained rigorous attention to detail in coding, testing, facilitating successful defect remediation and post-launch support.
- Worked to make Corporate Inventory real time Webservice call, to make Order Status real time call using a rest web service.
Technical Lead
Academy Sports + Outdoors
08.2015 - 09.2017
- Led WebSphere migration, enhancing site performance and tracking for improved reporting.
- Integrated Facebook Pixel and Cardinal Cruise, boosting payment efficiency and user tracking.
- Migrated systems to AWS, improving scalability and deployment speed.
- Developed microservice architecture using Spring, Springboot, streamlining integration with existing system to boost site performance.
- Monitored analytics to identify optimization opportunities, leading to improved site performance and user engagement.
- Implemented reporting changes i.e. tagging of HCL Digital Analytics, Google Analytics and Google Tag Manager(GTM).
- Coordinated cloud migration strategy, enabling enhanced scalability to achieve faster deployment cycles for applications.
- Implemented caching techniques to better cache the pages and reduce the load on the server.
- Worked on implementing REST calls for various modules and SOLR/search changes for v8.
- Improved search features related to keyword, brand, category etc.
- Implemented various marketing pixel tags like adMarketplace, Invodo pixel, commission junction.
Technical Lead
Mattel / American Girl
10.2013 - 07.2015
- Led development of Mattel brand sites on HCL WebSphere, enhancing user engagement.
- Integrated WCS with ATP for streamlined inventory management, boosting operational efficiency.
- Utilized MQs for product data updates from TIBCO, improving data accuracy.
- Integrated Silver Pop SMTP, optimizing communication systems.
- Analyzed pricing scenarios and streamlined inventory updates to improve product availability and customer satisfaction.
- Coordinated cross-functional teams to implement SOLR configuration changes and enhancing search functionality.
- Handled Inventory creation/update by integrating WCS with ATP (Available to Promise) systems and also customized OOB logic to update List and Offer Prices Offer-Offerprice Tables.
Technical Lead
Sears Holdings Corporation
02.2008 - 09.2013
- Led SEO enhancements using JSON and JavaScript, boosting site visibility and engagement.
- Streamlined page load times with profiling tools, fine-tuned the long running sqls, enhancing user experience.
- Customized and fine-tuned the dyna caching and AKAMAI edge caching to improve the application Performance.
- Streamlined the product page architecture by analyzing complex requirements for product page redesigns, leading to a streamlined add-to-cart process and improved conversion rates.
- Fostered cross-team collaboration with SEO, content teams, Omniture, Bright Tag, Live Person, Rich Relevance etc resulting in unified strategies that boosted overall site visibility.
- Developed A/B testing strategies, enabling data-driven decisions that refined user experience & layout effectiveness.
- Implemented N-level category hierarchy in Sears sites, which means products can be tied at any node including the Top node.
- Monitored the SOASTA tests to handle exception mechanism in the WCS. Also, Soasta mPulse is used.
- Unified TCN and WEBCON functionality with Marketplace Seller Portal.
- Accolades: Was honored with MVP (Most valuable Player) award for this project.
Systems Analyst
CVS Pharmacy
06.2007 - 01.2008
- Analyzed pharmacy modules, enhancing web services for improved efficiency. Tracked web service development.
- Documented common functionalities & streamlined system integration.
- Identified application flow issues, contributing to process optimization.
Education
Bachelor of Technology -
Jawaharlal Nehru Technological University
05.2007
Skills
- Java, J2EE, SQL, HTML, JavaScript, Scala, React, Angular, Nodejs, JSON, WebSphere Commerce, Oracle Commerce, Apache Tomcat, Spring MVC, Spring Boot, DB2, MongoDB, MySQL, Linux, UNIX, Git, Python, JIRA, Jenkins, AWS (EC2,S3, RDS, Lamda, CloudWatch, VPC), Google Cloud, Kafka, Team Leadership, Cloud Integration, Technical Documentation, Oracle, Agile Methodology, User Experience Design, E-commerce Strategy, Project Coordination, Risk Management, System Integration, API Development, Customer Analytics, E-commerce Analytics, System Monitoring, Application Support, HTML, Ajax, jQuery, Dynacache, eXtremeScale, Akamai Cache, Struts, SOLR, SEO, JWT,JSTL, SourceTree, dojo, CSS, XML, TIBCO, GitHub, Bitbucket, Dyna Trace, Subversion(SVN), Clear Quest, Clear Case, Microsoft VSS, Visio, Silver Pop SMTP, Spring Security, Spring JMS, Google Tag Manager(GTM), Google Analytics(GA), HCL Digital Analytics, Splunk, Affirm, Stripe Payment, Adobe Experience Manager (AEM), Endeca, ServiceNow, Junit, Quantum Metrics, AppDynamics, Postman, Tealeaf, TDD, CI/CD, SiteSpect, OAuth, Swagger, Omniture, Adobe Test and Target, Yotta,Telium,PHP,Scene7, Bazzarvoice, Bloomreach, Evergage, Facebook Pixel, Microsoft Azure, PriceSpider, Riskified, Incapsula, Soasta, Content Delivery Network(CDN), Google Accelerated mobile Pages (AMP), Go Moxie, SQLplus, DBeaver, Tealium, Reflektion, Tidal Jobs
Certification
IBM/HCL Certified Programmer for WebSphere Commerce Application Developer.
Certified J2EE Foundation and JEE Technology 201.
Certified in domains like Retailing, CPG, Transportation & Logistics, Multi-Channel Commerce.
Personal Information
Timeline
Lead Java Commerce Developer
Tractor Supply Company
05.2020 - 08.2025
Lead Commerce Consultant
Mattel / American Girl
10.2018 - 04.2020
Commerce Consultant
Signet Jewelers
04.2018 - 09.2018
Commerce Consultant
MRC Global Inc
10.2017 - 03.2018
Technical Lead
Academy Sports + Outdoors
08.2015 - 09.2017
Technical Lead
Mattel / American Girl
10.2013 - 07.2015
Technical Lead
Sears Holdings Corporation
02.2008 - 09.2013
Systems Analyst
CVS Pharmacy
06.2007 - 01.2008
Bachelor of Technology -
Jawaharlal Nehru Technological University