Sunitha K. S
Dubai,UAE
Summary
Content professional with knack for developing engaging content strategies and managing high-performing teams. Known for driving impactful content initiatives and adapting to evolving market trends. Valued for collaboration and delivering results through strategic planning and execution. Strong image editing, writing and communication skills. Proven success in leading projects from start to finish and contributing to organizational growth and success.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Content Manager
MTR Properties/Dubai Yachts/East Vibe
01.2022 - Current
- Create engaging website content & property ads to be posted on listing sites
- Closely work with leading developers to create engaging content for websites
- Provide content for 5+ landing pages per day to promote new launches and off plan projects
- Created seasonal designs to promote Yachts Business
- Write unique blogs, and press releases to be featured in top News sites like Khaleej Times and Gulf Business.
- Manages 50+ products per day on Shopify by writing description, uploading inventories and keeping track on it.
- Work closely with social media creators to provide script based on their creative theme.
- Design social media images using Canva designing skills.
Content Writer/SEO/Digital Marketer
Bronze Wing Trading L.L.C.
01.2019 - 01.2022
- Company Overview: Trade Finance Company
- Plan and execute result-oriented Organic Digital Marketing Strategies which brought the two websites for the company in top of Search Engines & bring an organic traffic of 600+ in a day and lead conversion of 75+ a day
- Excellent knowledge in performing off page optimization and SEM optimization to bring quality traffic to the website
- Do keyword research & competitor analysis to find the best performing keywords to bring more traffic
- Skill in writing high-quality content articles in Banking & Finance, Trade Finance & International Trade Market, as well, Beauty, Fashion, and Health & Fitness
- Experienced in writing Newsletter, Web Content, Blogs, Articles, Press Release, Social Media Updates & etc
- Prepare SEO Marketing Campaign to improve Organic Traffic & Search Rankings
- Analyzing the performance of Websites in Search Engine and provided recommendations to improve the online presence and leads
- Trade Finance Company
Content Manager
WhiteLake Technology Solutions
06.2011 - 04.2018
- Write high-quality content articles on various topics such as politics, cultures, social media, Fashion, Health Tips, Banking & Finance environmental issues etc
- Have worked with clients from different countries including USA, Australia, UK, and European Countries
- Provided keyword enriched content for Blogs, Social Bookmarking, Press Release, Article, Forums, etc
- Write social media posts and design images for different social media platforms
- Managed a team of 10+ Writers
Education
Bachelor of Technology - Information Technology
Anna University
India04.2011
Skills
- Google AdWords
- Google Analytics
- Copywriting
- Back Link/Web Audit
- Managing B2B Portals
- Email Marketing
- Designing Tools (CANVA)
- Articles & Blogs
- How-to Guides
- Press Releases
- Web Content
- Case Studies
- Success Stories
- News Articles
- Social Media Posts
- Forums and QnAs
- Classified Ads
- Product Description
- Script Writing
- Google analytics setup
- Strategic content planning
- Editing skills
- Content development
- MailChimp
- Search engine marketing
- SEO/SEM strategies
- Social media marketing
- SEO strategies
- Email marketing
- Blogging
- Email marketing campaigns
Key Qualities
- Conduct advanced keyword research and use SEO guidelines to increase web traffic
- Research industry-related topics (combining online sources, interviews, and studies)
- Write clear marketing copy to promote our products/services.
- Proofread and edit blog posts before publication.
- Coordinate with marketing and design teams to illustrate infographics & video creation.
- Promote content on social media with images, proper description, and relevant hashtags.
- Identify customers' needs and gaps in our content and recommend new topics.
- Ensure all-around consistency (style, fonts, images, and tone)
- Update website content as needed with monthly blogs & edit the web content with proper keyword.
- Hands-on experience with CMS (Wordpress & Strapi)
- Ability to meet deadlines.
Niches Of Expertise
- Finance & Trading
- Real Estate
- Dubai Tourism
- Fashion & Clothing
- Nutrition
- Travel & Tourism
- Technology
- Fitness
- Holistic Health
Disclaimer
I hereby declare that the above - mentioned information is correct up to my Knowledge and I bear the responsibility for the above - mentioned particulars.
Certification
- Keyword Research
- Google AdWords
- Shopify Product Management
Timeline
Content Manager
MTR Properties/Dubai Yachts/East Vibe
01.2022 - Current
Content Writer/SEO/Digital Marketer
Bronze Wing Trading L.L.C.
01.2019 - 01.2022
Content Manager
WhiteLake Technology Solutions
06.2011 - 04.2018
- Keyword Research
- Google AdWords
- Shopify Product Management
Bachelor of Technology - Information Technology
Anna University
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