Summary
Overview
Work History
Education
Skills
Websites
KEY SUCCESSES
EARLIER EXPERIENCE (Condensed)
Timeline
Generic

SUNITA RAJA

San Francisco

Summary

Strategic data architecture and digital transformation leader with 15+ years building enterprise-wide data ecosystems, scalable cloud architectures, and governed analytics environments across high-growth SaaS, enterprise technology, and global organizations. Proven record of aligning data strategy with revenue, security, and operational goals to support IPO readiness, BI modernization, and cross-functional decision intelligence. Expert at leading data engineering, enterprise applications, and analytics teams to design scalable data pipelines, integrate ERP/CRM/HRIS ecosystems, and establish governance, security, and audit frameworks. Recognized for unifying engineering, product, finance, and operations around a cohesive data architecture — enabling high-quality, reliable, secure data that accelerates growth, forecasting, and reporting accuracy.

Overview

2026
2026
years of professional experience

Work History

Chief Operating Officer

CREWASIS AI
01.2025 - Current
  • Establishing and architecting a scalable data and analytics foundation to support AI-powered product development, revenue operations, and investor reporting.
  • Designing 12-month enterprise data roadmap covering data pipelines, BI dashboards, metadata, and governance.
  • Leading cross-functional alignment across engineering, product, and GTM teams for data-driven decisioning and fundraising strategy.
  • Remote

ADVISOR/MENTOR

T-Hub
2024 - Current

T-Hub, is the epicenter of innovation, connecting startups, corporate, academia, investors, and governments.

As a mentor, I empower startups from ideation and inception to scaling and beyond, providing targeted support and insights in areas such as funding, product strategy and market access initiatives

VP, Digital Transformation & Business Strategy

MIGHTY BUILDINGS
01.2022 - 01.2024
  • Built company-wide data automation and digital architecture strategy, reducing operational costs 30% and accelerating product development 50%.
  • Partnered with engineering to unify manufacturing, supply chain, and finance data streams, improving visibility and throughput 30%.
  • Established data governance, cybersecurity, and IT controls, reducing security incidents 75% and unauthorized access 90%.
  • Implemented service-desk analytics & workflow automation improving resolution times 60% and satisfaction 80%.
  • Negotiated and integrated enterprise data platforms and contracts delivering 40% cost savings and 50% efficiency lift.

Head of Business Technology

UDEMY
01.2020 - 01.2022
  • One of three executives leading IPO readiness, implementing & integrating Salesforce, Zuora, Workday, and data warehouse pipelines to deliver auditable, SEC-aligned reporting.
  • Unified quote-to-cash, billing, and revenue datasets—improving visibility 25% and establishing standardized KPIs.
  • Designed enterprise data governance and metadata frameworks, enabling consistent revenue, workforce, and customer analytics.
  • Partnered with FP&A and Revenue Ops to deploy connected planning models linking sales, finance, and operations.
  • Oversaw 50+ engineers, analysts, and architects across data, systems, and BI functions.

Director, Enterprise Applications

YELP
01.2017 - 01.2020
  • Architected modern quote-to-cash and subscription data ecosystem powering $900M+ revenue automation across three business units.
  • Designed and integrated real-time data pipelines for billing, revenue, marketing, and FP&A—accelerating planning cycles 20%.
  • Implemented BI dashboards and subscription analytics improving forecasting accuracy and GTM insights.
  • Led adoption of connected planning and unified financial modeling tied to sales, marketing, and operational events.
  • Managed 45+ engineers, architects, and analysts across systems, BI, and data platforms.

Director, Business Applications

GAP INC.
01.2012 - 01.2015
  • Consolidated 22 reporting systems into two global BI platforms, improving CFO visibility 4× and standardizing financial insight across brands.
  • Architected scalable financial and reporting data systems supporting expansion into six new global markets.
  • Built franchise data architecture reducing new-market rollout time 75%.
  • Delivered real-time T&E reconciliation and bank integration saving $750K annually.

Director, Business Applications

POLYCOM
01.2011 - 01.2012
  • Directed integrated finance + HR data platform implementation, improving forecasting and budget alignment.
  • Led 70-person technical organization with $10M program budget.

Education

MIT - Applied Generative AI for Digital Transformation

MIT
Boston

BS - Finance & Economics

Osmania University
Hyderabad, India

Skills

  • Enterprise Data Architecture
  • Enterprise systems and Integration
  • Cloud Data Platforms
  • Modern Data Pipelines
  • Data Governance & Quality
  • BI & Analytics Modernization
  • AI/ML Enablement
  • Master Data Management (MDM)
  • Security & Compliance (SOX, IT Controls)
  • Cross-Functional Leadership
  • IPO Readiness
  • Systems Integration
  • Team Building & Scaling
  • Data-Driven Operational Excellence

KEY SUCCESSES

  • IPO Readiness & Data Governance (Udemy): Standardized KPI definitions, audit controls, metadata frameworks, and revenue visibility dashboards—core to SEC compliance.
  • Data Architecture Modernization (Yelp): Centralized subscription, billing, and revenue analytics pipelines powering $900M+ in automated revenue flows.
  • AI-Enabled Data Systems (Mighty Buildings): Implemented AI-driven operational analytics, increasing efficiency 40% and accelerating delivery 50%.
  • Cross-Functional Data Leadership: Unified engineering, FP&A, HR, product, and operations to enable connected planning, enterprise reporting, and real-time insights.
  • M&A / Global Scaling: Delivered $400M+ synergies at Gap & Yelp; consolidated 22 reporting apps into 2 global BI systems supporting multi-market expansion.

EARLIER EXPERIENCE (Condensed)

  • HP Enterprise Services (Verisign → Symantec Integration)
  • Cisco ($30M cost savings)
  • Advent Software (Customer MDM + Oracle Re-implementation)
  • Capgemini
  • KPMG Consulting

Timeline

Chief Operating Officer

CREWASIS AI
01.2025 - Current

VP, Digital Transformation & Business Strategy

MIGHTY BUILDINGS
01.2022 - 01.2024

Head of Business Technology

UDEMY
01.2020 - 01.2022

Director, Enterprise Applications

YELP
01.2017 - 01.2020

Director, Business Applications

GAP INC.
01.2012 - 01.2015

Director, Business Applications

POLYCOM
01.2011 - 01.2012

ADVISOR/MENTOR

T-Hub
2024 - Current

MIT - Applied Generative AI for Digital Transformation

MIT

BS - Finance & Economics

Osmania University