Sunita Sailor
Boca Raton,FL
Summary
Performance-driven Vice President with 15 years of experience aligning systems with business requirements, policies and regulatory requirements. Passionate about applying excellent organization and communication skills to manage and lead teams. Results-oriented individual well-versed in interfacing and consulting on business processes to drive results based on sound overall business judgment.
Overview
16
16
years of professional experience
Work History
Vice President of Omni Channel Strategy
Hard Rock Digital
10.2022 - Current
- Enhanced company profitability by implementing strategic business plans and optimizing operational processes.
- Led cross-functional teams for successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
- Directed marketing strategies to increase brand awareness, generate leads, and grow market share within highly competitive industries.
- Cultivated strong relationships with key stakeholders, including customers, vendors, regulators, and community leaders to promote collaboration and long-term success.
- Built high-performance teams through effective recruitment practices focused on competency alignment coupled with ongoing performance management processes.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Established performance goals for department and provided methods for reaching milestones.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Established performance goals for department and outlined processes for achievement.
Vice President of Marketing
Hard Rock International
11.2019 - 10.2022
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
- Boosted sales revenue through innovative product launch strategies and targeted promotions.
- Enhanced customer engagement with consistent messaging across multiple channels, including social media, email, and print.
- Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
- Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
- Developed a data-driven approach to marketing decision-making by implementing advanced analytics tools and processes.
- Managed public relations efforts, securing positive media coverage for company news and events.
- Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
- Spearheaded initiatives to refine target audience segmentation, resulting in more tailored messaging and increased conversion rates.
- Developed overall marketing strategy and support implementation across all departments.
- Planned and executed marketing campaigns to target groups, areas and wider community.
- Developed and implemented targeted digital strategy to improve business performance.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Vice President of Marketing
PENN Gaming, Hollywood Casino
08.2017 - 11.2019
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
- Enhanced customer engagement with consistent messaging across multiple channels, including social media, email, and print.
- Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
- Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
- Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Managed headliner entertainment efforts, securing positive operating cash flow and resulting in increased customer traffic and revenue.
- Boosted casino revenue through innovative marketing event strategies and targeted promotions.
Vice President of Marketing and Operations
PENN Gaming, Zia Park Casino
04.2014 - 08.2017
- Increased brand awareness by developing and executing comprehensive marketing campaigns.
- Enhanced customer engagement with consistent messaging across multiple channels, including social media, email, and print.
- Optimized marketing budget allocation to maximize return on investment, prioritizing high-impact initiatives.
- Collaborated with executive leadership to set strategic marketing goals aligned with overall business objectives.
- Developed a data-driven approach to marketing decision-making by implementing advanced analytics tools and processes.
- Mentored junior team members, fostering a culture of continuous learning and professional growth within the marketing department.
- Spearheaded initiatives to refine target audience segmentation, resulting in more tailored messaging and increased conversion rates.
- Streamlined operations by identifying inefficiencies and implementing process improvements.
- Enhanced customer satisfaction by developing and implementing strategies to improve service quality.
- Managed cross-functional teams to ensure seamless collaboration for optimal business outcomes.
- Supported Executive Team in reviewing, identifying and prioritizing strategic initiatives.
- Established performance goals for department and outlined processes for achievement.
- Trained and guided team members to maintain high productivity and performance metrics.
Vice President of Marketing
PENN Gaming, Boomtown Casino
06.2008 - 04.2014
- Led cross-functional teams in the development of creative assets for integrated marketing campaigns.
- Strengthened brand positioning by conducting market research and competitive analysis to identify unique value proposition.
- Spearheaded initiatives to refine target audience segmentation, resulting in more tailored messaging and increased conversion rates.
- Developed and executed marketing programs and general business solutions resulting in increased company exposure, customer traffic and elevated revenue numbers.
- Planned and executed events and marketing programs to increase local visitation.
- Managed workflow between staff, coordinating documents and creative material distribution.
- Directed hiring, training and performance evaluations for marketing and sales staff and supervised daily activities.
- Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Education
MBA - Marketing
APU, American Public University
Charles Town, WV09.2017
Bachelor of Science - Marketing
APU, American Public University
Charles Town, WV04.2011
Associate of Arts - Business Administration
APU, American Public University
Charles Town, WV02.2010
Skills
- Business Development
- Operations Management
- Staff Development
- Decision-Making
- Strategic Planning
- Critical Thinking
- Operational Leadership
- Coaching and Mentoring
- Financial Acumen
- Performance Metrics Analysis
- Marketing Leadership
- Customer Relationship Building
Timeline
Vice President of Omni Channel Strategy
Hard Rock Digital
10.2022 - Current
Vice President of Marketing
Hard Rock International
11.2019 - 10.2022
Vice President of Marketing
PENN Gaming, Hollywood Casino
08.2017 - 11.2019
Vice President of Marketing and Operations
PENN Gaming, Zia Park Casino
04.2014 - 08.2017
Vice President of Marketing
PENN Gaming, Boomtown Casino
06.2008 - 04.2014
MBA - Marketing
APU, American Public University
Bachelor of Science - Marketing
APU, American Public University
Associate of Arts - Business Administration
APU, American Public University
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