Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic
Sunnie Elizabeth Reardon

Sunnie Elizabeth Reardon

Remote,Boston

Summary

CONTENT MARKETING MANAGER - 15 years of Success as a Cross - Channel Content Strategist and Storytelling Wordsmith with Exceptional Ability to Articulate Technical Subjects that Target Audiences Can Easily Understand and Embrace. Passionate Trainer with extensive knowledge of Content Marketing and Sales Enablement training and proven success working with Marketing and Sales teams. Devoted to long-lasting and comprehensive results for every client. Trained in Growth Content Marketing and Analysis and MarTech tools.

Overview

17
17
years of professional experience
1
1
Certification

Work History

Marketing Trainer, Video Series Creator, Influence

Billion Dollar Furbabies Marketing And Consulting
03.2023 - Current
  • Linkedin Live and Youtube Video Marketing Consultant and Trainer
  • Conduct Live Trainings, Facilitate Discussions among Pet Industry Leaders
  • Increased Followers and Connections to over 5,400 professionals
  • Shifted between formal and informal methods of teaching to keep students engaged

Founder, Coach, Business Development Director

Neuro Wellness Coaching
01.2017 - 01.2022
  • Remote, Delray Beach, FL (B2C & B2B)
  • Created content and coordinated team to launch and scale (B2C) online Health coaching program and product line, using latest neuroscience research resulting in 97% success rate across clientele base
  • Developed and promoted all content for Neuro Coach Certification Program which yielded $300K in revenue and recurring income
  • Marketing Resource Management: Plan - Schedule - Campaign and Workflow Management - Resource Allocation - $1M Campaign budget
  • Evaluated data patterns and industry trends, applied insights to funnel content creation and extended reach
  • Planned and coordinated promotional content calendar, executing projects by deadline and on budget
  • Optimized search results by 23% by tailoring content and placement to reach targeted audiences
  • Generated $500K net profit in 90 days by producing content for live, 5-day virtual summit which included 20 recruited expert speakers, sponsors, vendors and affiliates (see Case Study in Portfolio)
  • Implemented customer-friendly online registration, payment gateways, segmented email automation, and cross-channel, interactive communications system which increased revenues by 26%
  • Created content that achieved 65% opt-in rate (see Leadpages dashboard screenshot in Portfolio)
  • Founder and Industry Disruptor

Founder, CEO

Vet Success!
01.2008 - 01.2016
  • As pioneer in Veterinary Marketing space, introduced new concepts in online marketing, branding and SUNNIE REARDON resume, page two customer-acquisition which increased practice profits without increasing workload
  • Practices reaped 12% to 18% increase in service revenue, 35% increase in consumer engagement, 17% increase in annual product sales, with 27% increase in pet Owner loyalty (reduced recidivism), 13% increase in Owner referrals
  • Re-defined marketing opportunities and strategies for Veterinary Practices by creating, producing, and hosting TV Show Vet Success!
  • As result, 80% of guest Veterinarians invited on show became long-term Clients of Vet Success! Practices received copy of their TV appearances for promotion in Practice waiting area and online platforms
  • Designed and managed e-commerce solutions, patient portals, email marketing, appointments and re-orders
  • Invented Pet-owner Client Relations platform entitled Online Client Community "OCC" (prior to Facebook Groups)
  • Managed discussions, polls, promotions, and reviews
  • Used data for Practice-service enhancement
  • Result: messaging resonated with target-specific customers and lead-gen and sales increased
  • Implemented subscription services to retain Client Practices resulting in additional $800K in annual revenue
  • Identified differentiation of each hospital’s target customer and successfully executed appropriate campaigns
  • Authored monthly articles for national veterinary association magazines and pet health platforms, sharing innovative new strategies and products which increased leads by 28%.

Product Marketing Specialist

Hewlett Packard Enterprises
01.2007 - 01.2009
  • Excelled in extensive marketing and technology-related training
  • Led global team of 8 administrators, completed multiple projects 100% under deadline
  • Conducted research, reported data, including competitive insights, prepared ROI, KPI statements, budgets, and campaign directives
  • Served as effective, global project manager, ensuring efficient workflow control for product marketing campaigns; managed and prioritized mission-critical communications among 98K employees, including technical writers, coders, translators, copywriters, etc.) at 175 sites in 100 countries.

Education

Master of Arts - Psychology

Lesley University
Cambridge, MA

Bachelor of Arts - Business Management

Salve Regina University
Newport, RI

Bachelor of Arts - Spanish

Salve Regina University
Newport, RI

Skills

Technical Proficiency

Adobe Premiere, Canva, SharePoint, Active Campaign, Mail Chimp, Kartra Affiliate Marketing, Meet Alfred, Sales Navigator, MS Office 365, G-Suite, Adobe Creative Cloud, Mixpad Multitrack Recording Software, BigVu Teleprompter Video Production, Filters, Editing, VideoMakerX (animated), Video Editor Pro, Zoom Webinar and Squadcast Podcast Production, Hosting and Distribution, Leadpages, Opt-in Monster, Click Funnels, A/B testing, Web Design, Tools for SEO, SEM, CMS, CRM, AI, Cloud Computing, Saas, Google Ads, Social Media Ad Campaigns, FB Lives and Groups Marketing, Influencer Marketing, Metrics, Slack, Asana, Write, Monday, Marketo, Salesforce, Hubspot, Hootsuite, QuickBooks, MySMS, Zapier

Certification

Strategic Mapping of Buyer’s Journey and Customer Lifecycle Expertise Collaborate with Subject Matter Experts to Develop Content Across Multiple Communication Channels That Drives Customers to Act: (LinkedIn, Blog, Articles, Press Releases, Email, Infographics, Video, Landing Opt-in Pages, Long form Sales Pages, Ads) Results-Driven, Customer-Focused, Enthusiastic and Empowering Team Leadership Style Superlative Content Conversion Rates: 65% Opt-in customer email, organically from Cold Traffic, 35% Sales Conversion rate from Live Presentations Marketing Resource Management: Planning and scheduling I Campaign and Workflow Management Resource allocation I Performance management and reporting Executes Based on Business Intelligence and Works with Team Members for Constant Improvement of KPIs Outstanding Oral and Written Communication and Listening Skills Across Teams and Key Shareholders High-converting Content Asset Development and Management 65% opt-in rates (see stats pg. in Portfolio)

___________________________________

CERTIFICATIONS AND TRAINING

  • Hubspot Inbound and Content Marketing Certifications
  • StoryBrand Marketing: Donald Miller
  • Web Design and Development Certificate Quincy College.
  • SEO Unlocked: Neil Patel
  • Sales Training: Rain Group, Sandler Sales Institute
  • Content Marketing Strategy, Email, Organic, Paid: Social Media Examiner Society Certificate
  • Motivational Interviewing Certificate: PESI, Launch!: Jeff Walker
  • Marketing Data and Analytics: Skillsoft Percipio

Timeline

Marketing Trainer, Video Series Creator, Influence

Billion Dollar Furbabies Marketing And Consulting
03.2023 - Current

Founder, Coach, Business Development Director

Neuro Wellness Coaching
01.2017 - 01.2022

Founder, CEO

Vet Success!
01.2008 - 01.2016

Product Marketing Specialist

Hewlett Packard Enterprises
01.2007 - 01.2009

Master of Arts - Psychology

Lesley University

Bachelor of Arts - Business Management

Salve Regina University

Bachelor of Arts - Spanish

Salve Regina University

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Sunnie Elizabeth Reardon