Sunny Mallavarapu
Orland Park,IL
Summary
Digital transformation professional with over 20 years of experience in Digital Product development and ownership. Expert in eCommerce strategy and Agile methodology. Managed a $20M+ digital IT portfolio at Bosch - Power Tools, leading cross-functional teams to achieve a 30% boost in operational efficiency and a 25% reduction in project delivery time. As a Global Product Owner, I led B2B/B2C/B2B2C eCommerce D2C/Retail/Amazon, CRM (Sales/Service) organization wide, Product data digital stack to Digital Shelf management, and full MarTech stack implementations, while also directing data architecture, system integrations, and large-scale ERP migrations in US and CA. I specialize in Solving Problems by defining business strategy while translating into Agile development teams to deliver digital products and programs. Driving cross functional execution and optimizing marketing/sales/service business processes. I am deeply experienced in connecting technology with business needs, engaging internal stakeholders and leading end users worldwide to create sustainable growth.
Overview
23
23
years of professional experience
Work History
Regional Chief Digital Officer
Bosch Power Tools
Mount Prospect, US
09.2023 - 02.2025
- I managed $20M+ in digital project budgets for North America, focusing on ERP management and migration, full MarTech stack ownership, and the development of front-end web and mobile apps including eCommerce frameworks for multi brand/country applications
- Directed a 15-member NA cross-functional team & 6 Agile development teams to execute multiple business units digital transformation projects, achieving a 30% boost in operational efficiency and a 25% decrease in project delivery time
- Product Owner of diverse portfolio of 10+ Programs, Products and projects, including ERP, B2B, Product Information Management (PIM), Digital Asset Management (DAM), CRM, and B2B/B2C/Retail eCommerce, Bluehound Asset Management, ProPartner Service, delivering 20+ successful launches and supporting up to 12 business units
- Managed digital partnerships and all SaaS vendors supporting Bosch NA from RFP through daily operations, streamlining vendor management processes, and reducing onboarding time by 120 days
- Defined and managed North American IT strategy from infrastructure to all digital products (custom/SaaS), and cybersecurity/compliance responsibilities.
- Led Dremel D2C eCommerce Strategy and Technical global deployment.
Director of Digital Operations and Products
Bosch Power Tools
Mount Prospect, US
02.2017 - 09.2023
- Successfully launched direct-to-consumer initiatives for Bosch Tools and Dremel brands in North America, resulting in 100% incremental sales
- Managed a portfolio of projects exceeding $12 million annually, ensuring global operational alignment and efficiency
- Led ERP (3), full MarTech stack (~10 solutions) global transformation for North America building standard foundation for Bosch Power Tools
- Appointed as DE&I Ambassador for North America and Responsible for all Employee Resource Groups.
- Drove cross-functional teams and executive leadership to align resources for PIM, DAM, CRM, MarTech Stack, CMS, and Analytics initiatives, resulting in increased operational efficiency and improved support metrics for Marketing, Sales, and Customer Service
- Oversaw the evaluation and selection of vendors (SaaS) and internal/external Agency contract approval for over 50 RFQs and RFPs, achieving a 20% reduction in project costs
- Managed North American Product data from MDM - DAM - PIM - Syndication including workflow management while deploying new global Product data management stack. Managed Digital Shelf internal and externally with Brick and Mortar
- Led the implementation of MarTech initiatives across Americas and EU, resulting in double-digit improvements in consolidation and process improvement in tech stack efficiency within the first 12 months
eCommerce Group Product Manager
Bosch Power Tools
Mount Prospect, US
08.2015 - 02.2017
- Strategically positioned team to define and conceptualize all facets of B2C/B2B eCommerce approach for Bosch, Dremel, and Skil brands
- Created and delivered data-driven business cases for new B2C and B2B eCommerce models, resulting in a 20% increase in revenue
- Actively built stakeholder consensus for enhancing operational management for B2C and B2B transactional commerce processes, resulting in a 15% increase in overall efficiency
- Directed the development of B2B platform (SAP Commerce/CommerceTools/Shopify/BC) applications, aligning requirements and overseeing operations, resulting in a 35% improvement in user satisfaction, a 40% reduction in support tickets, and 20% increased sales volume
- Led the development and enhancement of the Affiliate Online Partner Program and MAPP/UP Policy, resulting in a 15% increase in partner engagement and compliance across North America
- Authored the development and implementation of MAPP/Unilateral Pricing policies and the Bosch Online Partner Program, enhancing pricing consistency and partner engagement across North America
eCommerce Product Manager
Bosch Power Tools
Mount Prospect, US
10.2014 - 08.2015
- Optimized the eCommerce platform's user experience, reducing cart abandonment rates by 15%, which contributed to an increase of $12 million in completed sales over six months
- Developed and executed the regional MarTech strategy, resulting in the successful deployment of 5 new marketing technologies and a 30% increase in campaign effectiveness
Project Leader, Digital Marketing
Bosch Power Tools
Mount Prospect, US
05.2012 - 10.2014
- Led integrated digital marketing campaigns across multiple channels, achieving an increase in user engagement and sales
- Managed the creation of a single platform to capture end user/customer data to allow marketing automation to support campaigns
- Enabled relevant and targeted initiatives, tools, reporting and technologies across multiple brands, platforms and campaigns
- Managed and identified new tools and providers for marketing needs, staying up-to-date on emerging trends and best practices, functioned as a web technology subject matter expert for assigned areas
Adjunct MBA Professor
Lewis University
Romeoville, US
08.2012 - 01.2017
- Developed and updated course materials for 3 undergraduate courses, resulting in a 20% increase in student engagement.
- Reviewed overall course evaluations leading to a 25% improvement.
Director of Operations
Wheaten & Wheaten Worldwide
Chicago, US
01.2009 - 01.2012
Director of Affiliate Operations
SilverCarrot
Northbrook, US
01.2006 - 01.2009
Director of Operations
Eyeserve
Miami, US
01.2004 - 01.2006
Affiliate and Adserver Operations
Internet Traffic Pros
Mokena, US
01.2002 - 01.2004
Education
MBA -
Lewis University
Romeville, IL01.2009
Bachelors - MIS - Management Information Systems
Lewis University
Romeville, IL01.2002
Skills
- Digital Transformation
- ECommerce Strategy and Management
- Digital Strategy Development and Execution
- Digital AI Automation
- Team Building and Leadership
- Enterprise Agile Methodology
- ERP and Full Stack migration
- Agile Development
- B2B Sales Enablement
- CRM development and deployment
- Product Information Management (PIM), Master Data Management (MDM)
- Digital Shelf Management
- Data/Privacy/Security Compliance
Timeline
Regional Chief Digital Officer
Bosch Power Tools
09.2023 - 02.2025
Director of Digital Operations and Products
Bosch Power Tools
02.2017 - 09.2023
eCommerce Group Product Manager
Bosch Power Tools
08.2015 - 02.2017
eCommerce Product Manager
Bosch Power Tools
10.2014 - 08.2015
Adjunct MBA Professor
Lewis University
08.2012 - 01.2017
Project Leader, Digital Marketing
Bosch Power Tools
05.2012 - 10.2014
Director of Operations
Wheaten & Wheaten Worldwide
01.2009 - 01.2012
Director of Affiliate Operations
SilverCarrot
01.2006 - 01.2009
Director of Operations
Eyeserve
01.2004 - 01.2006
Affiliate and Adserver Operations
Internet Traffic Pros
01.2002 - 01.2004
MBA -
Lewis University
Bachelors - MIS - Management Information Systems
Lewis University