Suphalak Sonjaroen
Wesley chapel,FL
Summary
My name is Suphalak Sonjaroen.I am looking for Product & Business Development Manager in USA. I had exprerence in Food Service Industry in Florida USA more than 10 years. I am focus on Thai Market. I have knowhow for explore New Thai Products to USA Market.
My full particulars are show as blow. I am Thai ,US Citi
zen and graduated in food and nutrition (B.S.) and Master degree in International business.(MBA) My presently job is Outside Sale Representative at Southeastern Food supplies Tampa Florida with successful story. My back ground is Product and Business Development Manager in Dietary Supplement and Health Care products industry in Thailand more than 15 years.(anti-aging, antioxidant, vitamin,mineral, amino acid, herb etc.) Developing label design formulation new products with regulations to domestic and international markets.(Vietnam). Addition I do in product planning marketing and sale. Working with modern trade and trading term. Understand products movement. Results-oriented Outside Sales Representative skilled at uncovering customer needs, finding solutions and handling objections. Actively prospects, qualifies and follows up on leads to acquire new business. Represents company at tradeshows, industry events and other networking opportunities. Proven skills in promoting products and boosting revenue by connecting with customers and effectively communicating sales recommendations. Well-organized, reliable and experienced in setting up displays, restocking shelves and supporting in-store customers with knowledgeable assistance. Enhance store loyalty with unparalleled support.
Overview
25
25
years of professional experience
Work History
Out Side Sale Representative
Southeastern Food supplies
Tampa, FL
01.2014 - Current
- Develop and grow existing customers and maximize profitable sales; make sales presentations to all customers on an agreed-upon and consistent basis
- Develop new business; identify prospective customers by utilizing market intelligence databases, as well as business directories, following leads from existing clients
- Research customer business needs and develop mix of products and service to meet needs; evaluate market trends, recommend products to customers
- Answer customers' questions about products, prices, availability, and product uses
- Provide product information and practical training to customer personnel
- Be informed of market conditions, product innovations, and competitors' products, prices, and sales; share information with customers as part of value-added services provided
Therapeutic Dietary Assistant
Tampa General Hospital
Tampa
07.2013 - 01.2014
- Responsible for communications between the nursing units and Dietary Services regarding patient menus, diet changes, and general patient services
- Prepare nursing product.(MCT,low fat,high protein…)
- Develop menu tallies for food production, NPO and tube feeding protocol monitoring
- React accurately and effectively to all changes to ensure efficient timing of services, accuracy of physician's ordered modified diets
- Keep dietitians, department management informed of patient concerns and satisfaction issues
Business Development Manager
Capsugel (PfizerThailand)
01.2009 - 01.2010
- Demonstrated success in effective engagement selling skills in a business-to-business and/ or health care administrator environment
- Develops and executes business plans and effectively manages time and resources to attain results
- Builds business through support of company branded product
- Manages pricing
- Developing and implementing strategic business plans to growing the business which will include customer acquisition, retention, marketing and business development
- Develop and implement a strategic plan to grow the business Thailand's and Vietnam
- Prepare plan targets and forecasts are consistently met
- Achieve sale target
Skincare Product Manager
Body Shape Cooperation
01.2007 - 01.2008
- Planning and Coordinating Sale and Marketing activities
- Develop sale and trading strategies
- Set sale target and build Trading Volume for the company
- Directing and motivating sales force to achieve sales target
- Responsible for creating and developing strategic programs and plans for the company's largest wholesales account covering modern trade stores.(King Power)
- Initiating and developing below-the-line marketing activities such as booths and sales promotion events to support sales revenue from modern trade channels
- Providing strategic development for the company's client accounts with the Senior Account Manager
- Managing client marketing budgets and assisting with marketing planning
- Negotiating with Buyers on daily pricing, promotions and stock levels
- Monitoring and analyzing feedback from strategic program
- Preparing monthly, quarterly and annual reviews of overall performance, outcomes and upcoming plans
Product Manager
NBD Health Care
01.2002 - 01.2007
- Developing new products and marketing programs focusing on the both and below the line activities Assist in dealing with suppliers advertising agencies for marketing programs
- Planning the company project budget
- Working closely with the sales team for the implementation of the marketing
- Visit opinion leaders/customers to gather market/technical information and maintains good relationship (OTC and drug chain store Boots ,Watson, P&F etc.)
- Preparation and production of gimmicks product registration promotional materials etc
- Keep up-to-date on the technical/product knowledge and information and provide such knowledge, consultation, and on-the-job training for the sales team
- Actively participate in sales/marketing meetings, review periodical sales/marketing reports and forms prepared by the sales team, and summarize such information in own reports for further reference
- Coordinate with logistic personnel to monitor the inventory status of the assigned products
- Review complaints and suggestions relating to assigned products and take appropriate action in a timely manner
- Identify and analyze the current marketing situation in each region
- Conduct market research, competition and consumer behavior analysis
- Conduct market research, market survey on competition and consumer behavior analysis and coordinate with agency
- Study the brand communication of the company in comparison with competitors
- Conceptualize brand equity and brand positioning
- Communication strategies and tactics as well as marketing activities of competitors
- Contact and monitor media planning and buying in order to succeed the maximum reach, frequency, and efficiency
- Evaluate the result of communication activities based on brand awareness, brand acceptability, brand image, brand personality, brand loyalty, sales, etc
Marketing Food Supplement Division
Suprederm International CO.,LTD
01.2000 - 01.2002
- Carry campaigns for new products and projects through marketing activities as planned including new product launch, staff recruitment and image promotion
- Participate in exhibition booth and marketing activities in collaboration with marketing and sale teams
- Continually develops 'Suprederm' brand image
- Plans and implements the company's public relations activities
- Authorizes and reviews results of event, marketing, advertising, and promotion campaigns and efforts
- Recommends changes
- Acts as liaison to outside advertising agencies for ongoing events and campaigns
- Supervises all advertising campaigns including print, radio/television, and direct mail
- Stay in touch with market trends through membership in trade and professional organizations
- Develop annual business plan to achieve all responsibilities in line with expenses budget and corporate strategic objectives
- Monitors, product mix, and distribution systems
Education
MBA - Inter Business
The University of The Thai Chamber of Commerce
01.2007
Training ISO 9001:2000 -
URS Institute
01.2003
UTCC Mini MBA - Marketing
The University of The Thai Chamber of Commerce
01.2002
Train the Trainer Program -
Learning Gallery Institute
01.2002
Bachelor of Science - Food & Nutrition
Kasetsart University
01.1997
Skills
- New business prospecting
- Sales strategy development
- Customer Service-oriented
- Persuasive negotiator
- Sales proposal creation
- Revenue and profit maximization
- Brand awareness development
- Computer skills
Personal Information
Date of Birth: 12/12/75
Activities
- Chancellor's Leadership Team
- Strong leadership skill, good analytical thinking and innovative
- Forward-thinking, self-initiative and results-driven
- Self-learner and good presentation skills
- Effective communication skills in both Thai and English
- Own car & License
- Scuba dive
- Cooking
Timeline
Out Side Sale Representative
Southeastern Food supplies
01.2014 - Current
Therapeutic Dietary Assistant
Tampa General Hospital
07.2013 - 01.2014
Business Development Manager
Capsugel (PfizerThailand)
01.2009 - 01.2010
Skincare Product Manager
Body Shape Cooperation
01.2007 - 01.2008
Product Manager
NBD Health Care
01.2002 - 01.2007
Marketing Food Supplement Division
Suprederm International CO.,LTD
01.2000 - 01.2002
MBA - Inter Business
The University of The Thai Chamber of Commerce
Training ISO 9001:2000 -
URS Institute
UTCC Mini MBA - Marketing
The University of The Thai Chamber of Commerce
Train the Trainer Program -
Learning Gallery Institute
Bachelor of Science - Food & Nutrition
Kasetsart University
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