Supreeth
Piscataway (Willing To Relocate),NJ
Summary
Experienced Techno-Functional professional with 10+ years in Digital Marketing, Omni channel Marketing, Marketing Automation, Email Marketing using Martech tools like Adobe Marketo, Salesforce Marketing cloud, SharePoint and AEM. Recognized for strong learning agility, analytical mindset, communication skills and stake holder management.
Overview
11
11
years of professional experience
1
1
Certification
Work History
Team Lead
Accenture/Microsoft
10.2021 - 03.2023
- Design and architect MarTech solutions: Adobe Marketo, Salesforce Marketing Cloud and Salesforce CRM.
- Implemented marketing operations strategies for B2B and B2C channels.
- Native & Custom Integrations between Platforms & Apps.
- Design & Develop Marketing Assets: Emails, Landing Pages, Forms, Websites.
- Email & Web & Real-Time Personalization.
- Usage of REST, Web Service APIs & Marketo Webhooks for integration with third party applications.
- Setting up Lead lifecycles, Revenue Models and Attribution models in Marketo.
- Experience with CAN SPAM, GDPR email marketing regulations.
- Implementing project using Agile methodologies, conducting team meetings, reviewing of backlogs etc.
- Created project plans with established timelines, assigned to appropriate teams and managed workflow throughout projects.
System Analyst - Implementation Project
TCS/Rich Foods
06.2020 - 10.2021
- Business Unit Requirements gathering, solution architecting, implementation.
- Setting up channels, status, creation of user and assigning roles in Marketo Platform.
- Creation of Workspaces and Partitions, lead management, attribution models, enhancing email deliverability.
- Experience in setting up subscription centre of Unsubscribe, creation of custom fields and custom activities in Marketo.
- Lead Projects and Campaign optimization.
- Marketo admin, responsible for building and managing content, webinar, event and email program campaigns.
- Built Behavioral and Demographic lead scoring models to ensure quality leads are being passed to Sales.
Marketing Automation Specialist
TCS/Microsoft
09.2019 - 06.2020
- Marketing Automation Specialist - Salesforce Marketing cloud, IRIS.
- Implemented Omni channel marketing strategies.
- Liaising with content, creatives, locale, list teams for the smooth campaign operations.
- Creating of Emails, Data Extensions, User Initiates and Automation Journeys in SFMC.
- Designing and customizing of email templates using Ampscript.
- Creating Process documentations and QA checklists for the team to follow.
- Used analytical tools like Adobe Analytics for campaign metrics.
- Experience in lead management, data workflow, lead nurturing and lead scoring.
- Handling and sending communications to the targeted list close to 4MN.
- Email marketing execution for 16+ markets including US and Canada.
- Deep understanding of marketing funnel, providing qualified leads to the sales for better conversion and revenue generation.
- Measuring and reporting of marketing campaigns and assess ROI, Acquisition cost, attribution programs and KPI's
System Analyst
TCS Interactive
11.2018 - 08.2019
- Outbound email campaign execution using Marketo.
- Conducting A/B testing of campaign parameters, measure results, and adjust tactics to maximize results, as appropriate for the complexity of the campaign.
- Worked on Demand generation campaigns like Ad programs and lead generation programs.
- Proactive communication with Clients regarding deliverables and manage the client expectation.
- Trained a team of 40 members on Adobe Marketo and helped them certified.
Senior Analyst
Deloitte
08.2014 - 10.2018
- Worked on Migration from Campaign Monitor to Marketo.
- Creation of Marketing Automation campaigns using Marketo.
- Creating Email assets, landing pages and forms in MA platform.
- Worked on multi channel complex campaigns on a tight SLA's without compromise on Quality.
- A great team player, Quick learner and very good at client and stake holder management.
- Conducting A/B testing of campaign parameters, measure results, and adjust tactics to maximize results, as appropriate for the complexity of the campaign.
- Deep understanding of Marketing processes, Excellent client management skills.
- Uploading of lead lists generated from various regional marketing initiatives and advise marketing / project managers on best practices for campaigns.
- Planning and strategizing on Nurture or Engagement program in Marketing Automation platform.
- Conduction A/B testing to evaluate the performance of subject lines, content and CTA's.
- Creating responsive email templates that would work on all types of devices and operating systems.
- Creating personalized and dynamic content to automate and optimize journeys.
- Maintenance of database hygiene for better email deliverability and improved open rates, CTR, CTOR.
Analyst
Deloitte
06.2012 - 07.2014
- Populating content on Internet and Intranet sites.
- Creating lists, Forms using SharePoint.
- Content Management, knowledge management, creating repositories.
- Leverages key analysis, insights & team approach to drive design & content improvements and ensure implementation of best practices to drive smooth operational flow.
- Work to a list of prioritized, well-defined tasks each day.
- Using Sharepoint and AEM tools created multiple websites for Internet and Intranet portals.
- Skills like HTML, CSS, Jquery, InfoPath forms, Sharepoint lists used to create and manage websites.
Education
MBA - Marketing
MSRIM
03.2014
Bachelor of Science - Computer Science And Engineering
JNTU
Hyderabad04.2011
Skills
- Adobe Marketo
- SFMC, SFDC
- JIRA, ADO
- Microsoft Sharepoint, AEM
- Email Marketing, Omni channel marketing, Digital Marketing
- SEO, SEM, AdWords
- Lead Lifecycle, Revenue Models
- HTML, CSS, JS, APIs
- Integrations and Implementations
- AWS, AZURE
- Python
- Adobe Analytics/Omniture
- MS Office suite
Certification
- 2x Marketo Certified Expert.
- PSM1 Certified Scrum Master
- Google AdWords
Timeline
Team Lead
Accenture/Microsoft
10.2021 - 03.2023
System Analyst - Implementation Project
TCS/Rich Foods
06.2020 - 10.2021
Marketing Automation Specialist
TCS/Microsoft
09.2019 - 06.2020
System Analyst
TCS Interactive
11.2018 - 08.2019
Senior Analyst
Deloitte
08.2014 - 10.2018
Analyst
Deloitte
06.2012 - 07.2014
MBA - Marketing
MSRIM
Bachelor of Science - Computer Science And Engineering
JNTU
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