Supriya Dixit
Bellevue
Summary
Senior retail executive with 20 years of cross-functional leadership experience in government owned Public Sector company in sales and marketing of retail products, dealer and channel management, operations management, supply chain management, logistics planning, vendor management and fundraising for oil and gas conservation. Proven track record as Chief Regional Manager at HPCL a Fortune 500 Oil Marketing Public Sector Undertaking with $55 billion turnover, leading State wide operations with P&L ownership of $1.05 Bn and a network serving 1.5 million customers daily. Demonstrated expertise in team leadership, strategic planning, excellent communications and liaising with government administration for compliances and NOCs
Overview
20
20
years of professional experience
Work History
Chief Regional Manager - Retail
Hindustan Petroleum Corporation Limited (HPCL)
04.2023 - 07.2025
- Led regional operations to enhance fuel distribution efficiency across multiple markets through 54-member sales team across State (16 districts) 478 retail store dealers and 5000+ contractual staff, through strategic planning, complete risk management, mitigation, cost reduction.
- Liaisoned with state government and regulatory authorities for NOCs and various licenses. Met all compliances for safety, health, labour and legal
- P&L owner of $1.05 Bn turnover, overseeing 1.5 million daily customers
- Developed and implemented strategic initiatives to optimise supply chain processes and drive 1.8% market share growth YoY
- Developed dealership wise strategy, including long-term improvement plans, space utilization, renovations, and energy efficiency and safety initiatives
- Ownership of Region’s OPEX and CAPEX, including financial controls, inventory governance, and audit and regulatory compliance
- Forecasted and controlled departmental OPEX and CAPEX budgets, including multi-year spend plans
- Responsible for AOP creation and execution, budget planning of $25 M yearly, handled engineering sales, logistics, finance teams for smooth execution of projects for network construction
- Improved sales turnover to $1.05 Bn, pushed national rank to #2 from #6, delivered 8% growth vs industry average of 3%
- End to end supply chain planning including optimization of logistics planning for fleet of 356 3PL and 187 4PL fleet to improve product availability
- Fostered relationships with key stakeholders, enhancing collaboration and partnership effectiveness.
- Mentored emerging leaders within the organization, promoting professional development and succession planning initiatives.
- Enhanced team performance by providing regular coaching, training, and performance feedback to staff members.
- Streamlined reporting processes, improving data accuracy and decision-making capabilities for senior leadership.
- Increased customer satisfaction with timely resolution of escalated issues and proactive communication on product updates.
- Developed SAP dashboards for end-to-end supply chain planning, optimization of logistics, indent management, inventory management and prompts for reorders
- Analyzed market trends to identify opportunities for growth and expansion in new territories. Achieved 13% network growth in 2 years (vs. industry avg. 6%) Launched 55 new dealerships, 9 CNG stations and 54 EV Charging stations
- Excellent negotiation skills to save the Corporation $ 0.7 Mn annually in lease rental payments
- GTM strategy developed & launched for new E20 Product for successful market share gain of 38% in 3rd month
- Led the transition from ERP to SAP for entire business along with technical trainings and ramp up without sales loss
- Improved Lubricant sales volumes through a unique associate program for sales, and delivered country wide highest Lube Growth with 8.4% YOY growth
- Increased premium fuel sales with a growth of 18% with 2.6% market share growth through unique product positioning, #powerstory digital campaign and sales managers incentive scheme
- Designed and launched innovative marketing campaigns to improve customer engagement, footfalls and spends in retail fuels. One such treasure hunt campaign with Jawa Bikes increased spends by 12% and sales growth by 4.2%, our branded fuels conversion went up by 0.8%
- Started QR code-based customer feedback system at POS to improve forecourt services, reduced customer complaints annually by 13%.
- Successfully handled state wide complaints. CRM and maintained 92% complaints within SLA of 48 hours
- Started Trailblazers Campaign for my Team to recognise stellar performance on a monthly basis for employee motivation
- Launched 36 premium service retail stores ‘ClubHP First’ for better Customer experience and value proposition
- Launched 48 Happy shops - retail store convenience stores. Developed store layout, product layout, onboarding food partners for each store and liaisoned with cafe owners to operate high foot fall convenience stores
- Created Dealer panels for buddy program for dealer network and mentoring
- Obtained management approvals to start a Corporate Social Responsibility programme worth $ 1 M, delivering medical equipments to remote Villages in Gujarat with minimal medical facilities, aided village schools with school chairs and desks and ensured clean drinking water in 3 schools through RO water installation in 3 village schools
Sr. Manager - Retail Sales
HPCL
04.2015 - 04.2023
- Managed 112 retail dealers across Southern India to improve sales of retail fuels.
- Increased market share of MS from 21% to 25.4% in 3 years through strategic product placement, product sourcing, competence development, network expansion
- Complete operations management of existing dealers to ensure smooth business function, inventory management, customer management.
- Ensured retail store infrastructure and operations meet or exceed all health, safety, security and environmental regulations (OSHA and applicable petroleum rules and standards).
- Directed preventative maintenance, repairs, upkeep, cleaning, and groundskeeping to ensure facilities remain fit-for-purpose and reliable throughout the lifecycle
- Created automation dashboards in BI for improving sales and revenue growth.
- Designed and launched branded fuel campaigns in loyalty app HP-PAY achieved 1032 KL in first month (vs. 134 KL historical).
- Developed lube stations with sub-8-minute TAT, generating $1.8M in profit.
- Key account management to bag customers like L&T, Hyderabad Metro Projects, Aparna projects generating annual revenue of $ 15.5 M
- Partnered with government bodies with excellent relations and coordination (Police, State Transport) to set up 5 new channel partners and started new retail stores at their premises
- Developed and delivered sales training programs, mentoring dealers and associates to ensure SOP compliance, superior customer service, and a strong brand presence.
- Campaign management for co-sponsored campaign with Harley Davidson leading to 18% revenue growth
- Designed high impact campaigns to solicit new Gen- z customers and increase revenue with maximum brand pull strategies and reward programme
- Led cross-functional teams to optimize operational efficiency and enhance service delivery.
- Established strong relationships with clients and stakeholders, ensuring long-term partnerships and repeat business.
Manager Engineering
HPCL
04.2008 - 04.2015
- Project management and procurement for construction of 286 new retail stores within SLA.
- 81 new Vendor developed and empanelled for the Corporation
- Obtained budgetary approvals, statutory licenses and managed the project to ensure timely automation of fuel operations at 864 retail stores. First in the industry to automate entire state
- Launched India's first Automation Control Room with Honeywell, delivered $1.8 Mn savings. Imparted UX trainings to dealers and associates.
- Developed SOPs for retail operations; received commendation by HPCL Chairman.
- Implemented project safety procedures to create safe working conditions for workers
- Launched quality assurance practices for each phase of development and better quality control
- Negotiated favorable terms with suppliers, cutting operational costs while maintaining quality of service.
Automation Officer - North Zone
HPCL
04.2005 - 04.2008
- Project management for automation of operations at 286 retail stores. Collaborated with 3rd party vendors, dealers and HQ for complete automation of retail network in a span of 1 year.
- Coordinated with cross functional teams, vendors and 800 plus dealers for on time 24 hour SLA for maintenance of all equipment. Ensured uptime upwards of 99%
- Launched software for vendor selection for procurement tenders, reduced PO placement time by 14%
- Led operational teams to ensure compliance with safety regulations and efficient workflow management.
Education
CXO Leadership Program - Organizational Leadership
Cornell University
10.2024
MBA - Human Resource Management & Marketing
Dr Abu Kalam Technical University
Lucknow01.2021
M.Sc - Total Quality Management
Sikkim Manipal University
Manipal04.2004
Bachelor of Engineering - Electrical Engineering
VVP Engineering College
Rajkot01.2001
Skills
- SAP MS Excel Lean Six Sigma CRM Systems Data modelling
- Business Process Reengineering
- Strategic Planning
- Supply Chain Management
- Operational Management
- Customer Experience Management
- Statutory Compliance Management
- Territory Management
- Sales Development
- Project Management
Timeline
Chief Regional Manager - Retail
Hindustan Petroleum Corporation Limited (HPCL)
04.2023 - 07.2025
Sr. Manager - Retail Sales
HPCL
04.2015 - 04.2023
Manager Engineering
HPCL
04.2008 - 04.2015
Automation Officer - North Zone
HPCL
04.2005 - 04.2008
CXO Leadership Program - Organizational Leadership
Cornell University
MBA - Human Resource Management & Marketing
Dr Abu Kalam Technical University
M.Sc - Total Quality Management
Sikkim Manipal University
Bachelor of Engineering - Electrical Engineering
VVP Engineering College