Kunnal Vij
San Ramon,CA
Summary
Dynamic and results-driven finance leader with over 17 years of experience in strategic finance, financial planning and analysis (FP&A), and go-to-market (GTM) strategy. Adept at leading cross-functional teams to optimize revenue growth, drive operational efficiency, and implement data-driven decision-making processes. Proven track record of collaborating with C-suite executives, sales, marketing, and product teams to align financial strategy with business objectives. Expertise in budgeting, forecasting, financial modeling, and performance analytics to support go-to-market initiatives and scalable business growth.
Overview
17
17
years of professional experience
Work History
Senior Manager Strategic Finance, App Store
Apple Inc.
02.2022 - Current
- Managed the strategic finance function for the company’s GTM initiatives, working closely with sales, marketing, and product teams to identify key opportunities for growth and profitability.
- Spearhead the financial modeling and forecasting processes for investments, ensuring alignment with overall company objectives and mitigating financial risks.
- Establish key performance indicators (KPIs) to measure the effectiveness of GTM initiatives, providing actionable insights and recommendations to executive leadership.
- Partnered with product teams to assess the financial impact of new product launches and GTM strategies, providing financial insights to guide decision-making.
- Collaborate with senior leadership on strategic planning, financial due diligence for new business models.
Manager Financial Planning & Analysis
Apple Inc.
06.2018 - 02.2021
- Managed financial planning and analysis for multiple rapidly growing product lines , supporting sales and marketing functions in driving scalable GTM initiatives.
- Developed forecasting models and conducted variance analysis to ensure alignment of actual performance with revenue targets.
- Played a key role in launching new GTM strategies, conducting financial feasibility studies and providing ongoing performance analysis to improve decision-making.
- Managed relationships with key stakeholders across sales, marketing, and product teams to ensure that financial goals were aligned with operational priorities.
Finance Lead, Go-to-Market Strategy
Apple Inc.
08.2015 - 06.2018
- Provided in-depth financial analysis for the company’s go-to-market activities, including pricing models, promotional campaigns, and sales strategies.
- Built financial models to support new product launches and market penetration strategies, directly contributing to a significant increase in revenue and market share.
- Delivered actionable insights through regular performance reporting, presenting key findings to senior leadership to optimize marketing spend and sales tactics.
Prior Roles
American Express ; Aircel ; EXL Services Limited
10.2007 - 08.2015
Education
Bachelors of Commerce - Business Economics
SRCC
Delhi, India05-2007
Skills
- Strategic Finance Leadership
- Go-to-Market Strategy & Execution
- Revenue Optimization & Pricing Strategies
- Cross-Functional Team Leadership
- Data Analytics & KPIs
- Business Performance & ROI Analysis
Timeline
Senior Manager Strategic Finance, App Store
Apple Inc.
02.2022 - Current
Manager Financial Planning & Analysis
Apple Inc.
06.2018 - 02.2021
Finance Lead, Go-to-Market Strategy
Apple Inc.
08.2015 - 06.2018
Prior Roles
American Express ; Aircel ; EXL Services Limited
10.2007 - 08.2015
Bachelors of Commerce - Business Economics
SRCC