Suresh Shukla
St. Louis,MO
Summary
Performance-driven product and service-oriented leader with an accomplished 17-year track record of executing on strategy and driving technology that consistently achieves results. Collaborative, energetic, passionate, and dynamic focused on building sustainable relationships with executives, clients, and employees. Defines and executes on the next generation product vision. A decisive leader, trainer and mentor that promotes open communications, proactive cooperation, and a positive work culture by building and leading high-performance teams.
Overview
18
18
years of professional experience
Work History
VP of Product Management
Reply (Sagepath)
04.2022 - Current
- Partnered with CEO and the executive team to develop & execute Product and digital transformation strategy to retail ecommerce companies.
- Developed business and digital transformation strategy to provide best in class customer experience for ecommerce clients such as Good Foods, Veritiv, BIC, South state back, Sazerac and CKE Restaurants retail brands as well as identify value-maximizing growth opportunities, including emerging products, markets, and geographic territories.
- Identified and test new targeted marketing opportunities to reach high-potential audiences and build client business which earned $10M in additional revenue in 2023.
- Krispy Kreme increased their user online sessions by 146% in the first 4 months.
- Sazerac reduced their overall development time by 95%.
- Performed extensive competitive analysis and identified key areas to innovate and build that would be a key differentiator in the market.
- Analyzed current portfolio and add more products and services based on market trends, competitive analysis and customer feedback such as Analytics, SEO and Digital Marketing.
- Led team of 5 directors and 15 product managers to drive a product roadmap that resulted in a 30% increase in customer satisfaction and a 25% increase in retention rates.
- Developed Product Vision, Product Strategy, Product Marketing strategy, Digital Roadmap and Customer Experience Strategy
VP of Product Management
Assembly Legal
04.2020 - 03.2022
- Reported to CEO and built vision and Product strategy to migrate customers from legacy application to new Assembly Legal application to provide best in class customer experience and Customer engagement.
- Strategized and Spearheaded multi-year product planning to monetize API inventory by creating an eCommerce API marketplace and launching API as product.
- Generated $27.7M in revenue from API Market place and new NEOs platform.
- Conceptualized and built new NEOs platform as part of migration including shopping cart, ordering and payment.
- Developed and executed a multiyear business case and Roadmap to launch API marketplace for SaaS in phases.
- Built Pricing Model for API consumption based on company size and tiered consumption.
- Responsible for setting and executing strategic multiyear product roadmap and execute plans from concept to launch.
- Conducted extensive market research and competitive analysis to identify market trends, pricing strategy, customer needs and incorporated those in product strategies.
- Built and lead multiple SAFe teams to develop and launch the Marketplace. Let a team of 4 directors and 16 product managers.
- Defined, tracked and analyzed KPIs to measure success of products.
Assistant VP of Ecommerce Digital Experience
AT&T
03.2017 - 03.2020
- Spearheaded multi-year product planning to determine product life-cycle decisions focusing on product performance, new product launch, revenue and profitability objectives.
- Developed and executed on a multi-billion dollar business case for First Net Public Safety.
- Led a team of 80 individuals responsible for revenue, strategic planning, product management, and operations of a $1B+ enterprise eCommerce platform (Premier), providing digital sales and self-service support to enterprise, midmarket, public sector, and FirstNet corporate mobility customers
- Drove YoY revenue and adoption growth to become AT&T’s #1 channel for enterprise mobility sales.
- Proposed and led the migration of a legacy enterprise platform to SaaS, generating $100M in value.
- Completed a three-year SMB migration to consumer platform, driving +38% wireline sales in Year 1.
- Leveraged a customer-focused pain point analysis to deliver higher revenue, adoption, and CSAT by launching a “white glove” Digital Concierge service, saving millions in the comp and manual processing.
- Utilized competitive market analysis data, customer insights, business intelligence and sales data to identify and capitalize on the most advantageous opportunities and strategies.
- Grew M2M “eBonding” platform customers (3K), transactions (150M+), and revenue by double-digits year-over-year.
Sr.Director of Ecommerce Digital Experience
AT&T
03.2013 - 03.2017
- Developed and executed on a $56M multi-year business case to deliver over $400M back to the business in sales and cost containment by moving multiple platforms over to a single omni channel ecommerce and retail in 3 years
- Led a team of 39 product managements responsible for digital revenue, strategic planning, product management, and architecture review for online consumer wireless sales through ATT.com and associated sites, achieving strong KPI performance including revenue, CSAT, and conversion.
- Responsible for all aspects of product lifecycle, (UX) user experience, vendor contract negotiation & management, budget planning, Statement of Work, pricing negotiation, promotional offers, sales compensation, business case approval and long-term product roadmap.
- Pioneered Incubators, delivering 100s of customer-driven enhancements with 50% greater efficiency.
- Conceived and launched the Easy Activation Platform, extensible service for the activation of BYO phones, IoT devices, tablets, connected cars, and other connected devices.
- Strategized and launched MDM (Mobile Device Management) platform partnering with Apple and Samsung.
- Conceptualized and launched AT&T App marketplace for cybersecurity apps and increased revenue to $143M
Product Manager
Verizon
05.2011 - 02.2013
- Conceptualized new pricing model for Enterprise customers.
- Improved price realization through rigorous simplification of existing processes.
- Responsible for creating all the pricing rules and calculations based on the rate determinants by gathering the information from business.
Product Manager
Hewlett-Packard
05.2010 - 05.2012
- Lead product portfolio management to prioritize airline customer needs while managing risk, reward, time to market and resources
- Conceptualized a new customer centric Airline solution vs traditional PNR centric concept
- Managed American Airlines Client for the Buy Program and established processes to reflect complete transparency per the commitment to the Client contract.
Business Consultant
CIGNITI Inc
07.2006 - 05.2010
- Worked for multiple clients such as JP Morgan Chase, Verizon, Citi Group, DC Public School Systems, and Fresenuis Medical Care.
Education
MBA -
SMU Cox School of Business
MS in MIS -
Texas A & M International University
Skills
- Ecommerce
- P&L Management
- Product Management
- Client Engagement
- Business Development
- Performance Improvement
- Executive Leadership
- Innovative and Visionary
- Business Planning
- Process Improvements
- Strategic Planning
- Digital Transformation
- Mobile App Management
Timeline
VP of Product Management
Reply (Sagepath)
04.2022 - Current
VP of Product Management
Assembly Legal
04.2020 - 03.2022
Assistant VP of Ecommerce Digital Experience
AT&T
03.2017 - 03.2020
Sr.Director of Ecommerce Digital Experience
AT&T
03.2013 - 03.2017
Product Manager
Verizon
05.2011 - 02.2013
Product Manager
Hewlett-Packard
05.2010 - 05.2012
Business Consultant
CIGNITI Inc
07.2006 - 05.2010
MBA -
SMU Cox School of Business
MS in MIS -
Texas A & M International University
Awards Recognition
- Earned AT&T “Visionary Award” for the business transformation efforts in 2018
- Moment of Excellence Award – Customer Obsession and Problem Resolution | Reply
- Certificate of Achievement – KPI Improvement | AT&T
Awards Recognition
- AT&T Visionary Award for Business Transformation
- Moment of Excellence Award – Customer Obsession and Problem Resolution | AT&T
- Certificate of Achievement – KPI Improvement | AT&T
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