Surya Ghimire
Fair Lawn,NJ
Summary
Professional leader with extensive AI and Advanced Analytics experiences ready to drive impactful change. Proven ability to implement strategic initiatives and enhance operational performance. Valued for collaborative team leadership and adaptability to evolving business needs.
Overview
14
14
years of professional experience
Work History
VP/ Senior Manager - Advanced Analytics
TD Bank, N.A.
09.2016 - Current
- Developed the organizational Advanced Analytics strategy and roadmap by leveraging data science and machine learning and delivered 56+ Machine Learning Models to drive better direct to consumer and digital acquisition strategies, customer experience and efficiency and pricing with an investment impact of $225MM
- Created Advanced Analytics function and, hired, trained and managed a team of data scientists, predictive modelers, analyst and data engineers (9+)
- Continue to move the organization up the analytics maturity curve from baseline reporting and descriptive analytics to predictive and prescriptive analytics (what happened to what will happen and ultimately to what if trade off simulation scenarios)
- Successfully completed Customer Level Optimization for personalization, Credit Card Products and Media & digital investment with expected benefits of $163MM
- Managed Advanced Analytics/Data Science team to build advanced analytics solutions (Predictive & Prescriptive) to enable business stakeholders in making data driven & value based strategic decisions
- Spearheaded the ideation and completion of Marketing Mix Modeling and Multi-touch attribution solution to optimally allocate marketing investment across products and tactics and to quantify the baseline brand effect with an investment impact of $502MM since 2016
- Collaborated with all line of business and other business partners to develop data driven customer and market insights to influence strategic decisions for the US business
- Demonstrated proficient leadership skills to motivate employees and build competent teams.
- Delivered strong financial performance despite challenging economic conditions by executing prudent risk management strategies throughout all aspects of business operations.
- Collaborated with senior management to develop strategic initiatives and long term goals.
- Led cross-functional teams for the successful completion of major projects, resulting in increased efficiency and client satisfaction.
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
Senior Manager-Advanced Analytics
GENPACT
01.2016 - 06.2016
- Developed and implemented different marketing and promotional response models to optimize marketing return on investment
- Delivered analytics projects by leading a team of data scientists and statisticians based in US and India
- Streamlined and enhanced the existing Marketing Mix solution with added robustness, running efficiency and statistical robustness
- Transformed client business problems into technical problems, translated business requirements and unstructured business issues into data analytic problems
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
- Demonstrated exceptional adaptability in navigating complex situations or rapidly changing environments with ease.
- Managed large-scale projects and introduced new systems, tools, and processes to achieve challenging objectives.
- Established performance goals for employees and provided feedback on methods for reaching those milestones.
- Achieved operational excellence by streamlining processes and implementing best practices.
Senior Manager- Advanced Analytics/ Predictive Modeling
The Great Atlantic and Pacific Tea Company (A&P-Retail Grocery Supermarket Chain)
03.2012 - 10.2015
- Designed new analytical tools to improve the promotional pricing process using customer insight analytics, competitive information, and custom algorithms, resulting in recommendations worth $1M+ monthly in margin opportunity
- Optimized revenue and profitability from advertising and price promotions with optimization modeling for 320 stores at A&P across 350+ product categories and 500,000 SKUs with a net increase of $44.4MM in profits in 2013
- Loyalty programs were used to get all consumer behavior and purchasing behavior data and based on this, built NBO (next best offer) and more targeted marketing strategies
- Strong experience on Category business planning (CBP/category management), assortment optimization etc
- Led and created enterprise analytics practice and business development initiatives, including target account planning and execution, pursuits and proposals, engagement delivery and management and contribute to the go-to-market campaign by establishing the brand and market eminence
- Orchestrated the analytics programs such as PPO (Promotional and EDLP Price Optimization), Regular Price Optimization, Affinity Analysis, MMM (Market Mix Modeling, CLV model, segmentation and profile analysis, demand and sales forecasting (ARIMA and other time series forecasting), shrinkage analysis that led to an unprecedented 15% increase in revenue growth (2013) over the previous year
- Supported sales analytics to optimize and personalize the shopping experience of the customers along with predicting the sales performance
- Developed and implemented neural network-based shrinkage management model and was able to save 10M inventory loss in a year
- Designed and implemented customer value campaign (CVC) a target marketing model using cluster analysis and churn predictive modeling that resulted in saving of 4.5M alone in customer acquisition cost and customer retention rate increased by 28%
- Revamped company’s current customer base through the more advanced segmentation strategy resulting into 20% customer switching from cherry pickers to core customers over a period of 9 months
- Reduced inventory loss by reducing 40% reduction in forecasting errors through development of robust forecasting models
- Pioneered the pooled elasticity model of pricing that boosted promotional lift by 45%
- Designed, developed and implemented Customer Lifetime Value (CLV) models to measure the customer profitability over time
- Built predictive models using machine learning and statistical techniques and led applications of predictive modeling techniques for complex business problems such as multi-channel effectiveness, customer lifetime value modeling, social media sentiment analysis, digital marketing channels, promotional mix modeling, assortment optimization, loyalty and churn modeling
- Invented, applied and evangelized the best practices regarding measurement of marketing effectiveness, especially in-store marketing effectiveness and media mix optimization
- Provided leadership and creativity by using advanced quantitative methods to identify opportunities that bring value to the business and influence decision making
- Lead all analytic projects and provide solutions to the business problems facing across the cross functional department
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
Senior Consultant
Cognizant Technology Solutions and Service
02.2011 - 03.2012
- Designed and implemented analytics project related to consumer analytics and Ethernet to cell-site analytics for world’s premier provider of voice and data communication
- Integrated advanced analytics techniques with technology and process design to enhance clients’ revenue opportunities and reduced costs through improved business insights and decision management
- Spearheaded churn predictive modeling program for a major Telco client that saved 5M in customer acquisition cost
- Performed the role of project manager for analytics projects so that the projects are well managed according to the enterprise analytics project management framework
- Designed, led and managed the development of industrialized advanced analytics solutions, including customer, people, operational, social and digital analytics
- Developed Strategic analytics for different business line related to pricing, consumer analytics and forecasting, market assessment, competitive intelligence, product development and other related areas
- Mentored junior consultants, helping them enhance their skills and contribute more effectively to projects.
- Facilitated workshops with clients to identify pain points, establish goals, and define actionable steps towards achieving desired outcomes.
Education
Ph.D. - Business Administration (Operational Research/Marketing)
Northcentral University
01.2019
Master of Science - Business Administration (Quantitative Analysis/ Business Analytics)
University of Cincinnati
Cincinnati, OH01.2010
Master of Community/ Urban Planning - Economics
University of Cincinnati
01.2008
Skills
- AI/Machine Learning
- Big Data Analytics
- Data-driven strategies
- Personalization
- Risk Modeling
- Leadership
- Strategic planning
- Research
- Predictive Modeling
- Team Building
- Project Management
- Adobe Analytics
- Team leadership
- Relationship building
- Decision-making
- Critical thinking
Optimization/ Simulation
AWS/ Azure Cloud
Python
Gen-AI
Marketing Mix Optimization
Complex Problem-solving
Results-driven
Business storytelling
Portfolio Optimization
Coaching and mentoring
Test and Learn
Professionalworkhistory
- Senior Manager - Advanced Analytics, TD Bank, N.A., New York, 09/01/16, Present, Developed the organizational Advanced Analytics strategy and roadmap by leveraging data science and machine learning and delivered 54+ predictive models to drive better direct to consumer and digital acquisition strategies, customer experience and efficiency and pricing with an investment impact of $225MM., Created Advanced Analytics function and hired, trained and managed a team of data scientists, predictive modelers, analysts and data engineers (9+)., Continue to move the organization up the analytics maturity curve from baseline reporting and descriptive analytics to predictive and prescriptive analytics., Successfully completed Customer Level Optimization for personalization, Credit Card Products and Media & digital investment with expected benefits of $163MM., Managed Advanced Analytics/Data Science team to build advanced analytics solutions to enable business stakeholders in making data driven & value based strategic decisions., Spearheaded the ideation and completion of Marketing Mix Modeling and Multi-touch attribution solution to optimally allocate marketing investment across products and tactics.
- Senior Manager-Advanced Analytics, GENPACT, CT, 01/01/16, 06/30/16, Developed and implemented different marketing and promotional response models to optimize marketing return on investment., Delivered analytics projects by leading a team of data scientists and statisticians based in US and India., Streamlined and enhanced the existing Marketing Mix solution with added robustness., Transformed client business problems into technical problems.
- Senior Manager- Advanced Analytics/ Predictive Modeling, The Great Atlantic and Pacific Tea Company (A&P-Retail Grocery Supermarket Chain), NJ, 03/01/12, 10/23/15, Designed new analytical tools to improve the promotional pricing process using customer insight analytics., Optimized revenue and profitability from advertising and price promotions., Led and created enterprise analytics practice and business development initiatives., Orchestrated the analytics programs such as PPO, Regular Price Optimization, Affinity Analysis.
- Senior Consultant, Cognizant Technology Solutions and Service, NJ, 02/01/11, 03/31/12, Designed and implemented analytics project related to consumer analytics., Integrated advanced analytics techniques with technology and process design., Spearheaded churn predictive modeling program for a major Telco client.
Area Of Expertise
- Big Data Analytics
- Data-driven strategies
- Pricing Analytics
- Forecasting
- Marketing Analytics
- Data mining
- Risk Modeling
- Leadership
- Strategic planning
- Research
- CRM
- Segmentation
- Lifetime Value Model
- Retail analytics
- Statistical Analysis
- Predictive Modeling
- Strategic Planning
- Competitive Analysis
- Team Building
- Project Management
- Digital marketing
- Optimization
- Simulation
- Operations research
- Supply chain
Timeline
VP/ Senior Manager - Advanced Analytics
TD Bank, N.A.
09.2016 - Current
Senior Manager-Advanced Analytics
GENPACT
01.2016 - 06.2016
Senior Manager- Advanced Analytics/ Predictive Modeling
The Great Atlantic and Pacific Tea Company (A&P-Retail Grocery Supermarket Chain)
03.2012 - 10.2015
Senior Consultant
Cognizant Technology Solutions and Service
02.2011 - 03.2012
Master of Community/ Urban Planning - Economics
University of Cincinnati
Ph.D. - Business Administration (Operational Research/Marketing)
Northcentral University
Master of Science - Business Administration (Quantitative Analysis/ Business Analytics)
University of Cincinnati
Similar Profiles
Michael JunkoMichael Junko
Store Manager A.V.P at TD Bank, N.A.Store Manager A.V.P at TD Bank, N.A.
Maria SavovaMaria Savova
Group Manager, AMCB Governance&Control (G&C) at TD Bank N.A.Group Manager, AMCB Governance&Control (G&C) at TD Bank N.A.
Mayra SentiesMayra Senties
Quality Assurance Analyst II at TD Bank N.A.- CCUL Card Ops Unsecured Lending QualityQuality Assurance Analyst II at TD Bank N.A.- CCUL Card Ops Unsecured Lending Quality