Summary
Overview
Work History
Education
Skills
Timeline
Hi, I’m

Susan Baker

Charleston,IL
Susan Baker

Summary

Seasoned Digital Sales Consultant with over three decades at Hibu, excelling in digital marketing strategy and sales funnel optimization. Demonstrated success in boosting client satisfaction and revenue growth, leveraging influencer marketing and competitor analysis. Skilled in fostering client relationships and achieving significant ROI improvements, showcasing a blend of analytical prowess and exceptional interpersonal skills.

Overview

31
years of professional experience

Work History

Hibu

Digital Sales Consultant
04.1992 - 07.2023

Job overview

  • Participated in company-wide training initiatives, applying new knowledge to enhance personal and team sales performance.
  • Boosted client satisfaction by providing personalized sales consultations and recommending tailored digital solutions.
  • Drove revenue growth by consistently meeting and exceeding individual sales targets.
  • Enhanced customer retention through consistent follow-up and attentive account management.
  • Provided exceptional customer service, resolving issues promptly while maintaining professionalism in challenging situations.
  • Analyzed campaign performance data, making adjustments as needed to improve ROI for clients'' investments in digital advertising efforts.
  • Managed a diverse portfolio of clients, adapting communication styles to effectively address individual needs and preferences.
  • Expanded client base through targeted prospecting and strategic relationship building.
  • Optimized website conversions with comprehensive SEO techniques and user experience improvements.
  • Continuously refined personal sales approach based on feedback from managers and colleagues, leading to increased close rates over time.
  • Used cold calling to reach out to local business owners needing new advertising products and services.
  • Created and presented media and advertising packages to prospective customers.
  • Maximized ROI of advertising campaigns through continual analysis of performance, response-rates and results.
  • Other positions held during my 31 years of service with Hibu. Inside sales rep, Inside Sales Manager, Continuous Quality Manager, Sales Training Manager, Sr Mgr Sales Operation, Director-HR, Area Sales Manager, Director-Business Development, Sr. Manager-Telephone Sales, Sr. Manager Digital Consultant.

Education

Eastern Illinois University
, Charleston, IL

Bachelor of Science from Business Administration
05.1981

Skills

  • Digital Marketing Strategy
  • Sales Funnel Optimization
  • Competitor Analysis
  • Influencer Marketing

Timeline

Digital Sales Consultant

Hibu
04.1992 - 07.2023

Eastern Illinois University

Bachelor of Science from Business Administration
Susan Baker