Susan Bashaw

• Co-Owner
• Mixed-Use Development Projects
• Designed & Developed Project
• Conducted Market research to identify Sales / Rental Income
• Architectural Design & Rendering
• Civil Engineering
• Soil Testing
• City Planning & Development Division
• Permits - Stamped Plans
• City and Community - Plan Meetings
• Lender - Financing / Approval

(CHA) Certified Hotel Administrator Management Professional

• Managed daily hotel operations, ensuring exceptional guest experiences and service quality.
• Developed and implemented staff training programs to enhance team performance and service delivery.
• Streamlined reservation processes using property management systems, improving booking efficiency.
• Oversaw budgeting and financial reporting, optimizing resource allocation for departmental needs.

Choice Hotels International - MCD, LLC.

• Entered into construction agreements to plan and construct ten (10) new hotel development projects in Arizona.
• From Construction forward I worked with Choice Hotels, International and MCD, LLC., as the Project Secretary, coordinating all aspects of the construction process.
• Implementing the (GDS) Global Distribution Systems, connecting the computerized network travel suppliers to provide real-time inventory, pricing and booking capabilities to the airlines, car rentals, travel agents, Amadeus, Sabre, Travelport.
• Hired staff - Prior to hotel openings.
• Last Position: As a (CHA) I trained new General Managers upon completion of each new construction project.

Self-employed previously - Hospitality Consultant P/T 2013-2016

• Analysis: Evaluate current business practices, guest feed-back, operational flow, and financial data.
• Strategy Development: Customize plans for improvement in areas of revenue management, marketing, cost control, and service standards.
• Implementation: Guide Franchise owners in executing new strategies and processes.
• Training: Educate staff and management on new procedures and best practices.
• Reporting: Monitor performance, analyze trends, and provide actionable insights.

La Quinta Inn & Suites

• Corporate Director of Sales
• Recruited, interviewed and hired employees and implemented mentoring programs to promote positive feedback and engagement.
• Managed and motivated sales to to increase revenue.
• Exceeded Revenue achievement.
• Exceeded Sales quotas and increased profitability. through effective sales strategy and business planning
• Drove sales by developing multi-million dollar contract sales.

Holiday Inn & Suites

• Director of Sales
• Operations Manager
• General Manager

Choice Hotels International

• Director of Sales
• Front Desk - Operations Manager
• General Manager
• New Construction - Franchise Development - AZ

• Commercial and Residential Properties
• Multi-Million Dollar Producer
• Arranged for inspections and surveys of sold properties.
• Advised and informed prospective clients on current market activities and conditions.
• Promoted sales of properties through MLS System, Advertisements, Open Houses, and online advertising platforms.
• Wrote contracts to outlines sales and purchases of properties,