Timeline
Work History
Overview
Education
Skills
Summary
Work Preference
Certification

Susan Bashaw

(CHA) Certified Hotel Administrator
Red Bluff,CA

Timeline

Owner - Real Estate Developer - RS Design & Development
01.2014 - 06.2023
(CHA) Certified Hotel Administrator - Development - Choice Hotels International
08.2007 - 12.2013
American Hotel & Lodging Association Education Foundation - (CHA) Certified Hotel Administrator - Management Professional,
07.2007 - 08.2007
Regional Director of Sales and General Manager - LaQuinta Inn & Suites-Holiday Inns-Choice Hotels
11.1998 - 08.2007
AZ School of Real Estate - Licensed Realtor, Commercial And Residential Real Estate
09.1998 - 10.1998
Licensed Realtor: Commercial /Residential Property - Century 21 and Real Estate Executives
09.1996 - 12.2013
Bedford Sr. High School - High School Diploma,
Owen Technical Institute of Technology - No Degree, Computer And Information Systems

Work History

Owner - Real Estate Developer

RS Design & Development
01.2014 - 06.2023
  • Co-Owner
  • Mixed-Use Development Projects
  • Designed & Developed Project
  • Conducted Market research to identify Sales / Rental Income
  • Architectural Design & Rendering
  • Civil Engineering
  • Soil Testing
  • City Planning & Development Division
  • Permits - Stamped Plans
  • City and Community - Plan Meetings
  • Lender - Financing / Approval

(CHA) Certified Hotel Administrator - Development

Choice Hotels International
08.2007 - 12.2013

(CHA) Certified Hotel Administrator Management Professional

  • Managed daily hotel operations, ensuring exceptional guest experiences and service quality.
  • Developed and implemented staff training programs to enhance team performance and service delivery.
  • Streamlined reservation processes using property management systems, improving booking efficiency.
  • Oversaw budgeting and financial reporting, optimizing resource allocation for departmental needs.

Choice Hotels International - MCD, LLC.

  • Entered into construction agreements to plan and construct ten (10) new hotel development projects in Arizona.
  • From Construction forward I worked with Choice Hotels, International and MCD, LLC., as the Project Secretary, coordinating all aspects of the construction process.
  • Implementing the (GDS) Global Distribution Systems, connecting the computerized network travel suppliers to provide real-time inventory, pricing and booking capabilities to the airlines, car rentals, travel agents, Amadeus, Sabre, Travelport.
  • Hired staff - Prior to hotel openings.
  • Last Position: As a (CHA) I trained new General Managers upon completion of each new construction project.

Self-employed previously - Hospitality Consultant P/T 2013-2016

  • Analysis: Evaluate current business practices, guest feed-back, operational flow, and financial data.
  • Strategy Development: Customize plans for improvement in areas of revenue management, marketing, cost control, and service standards.
  • Implementation: Guide Franchise owners in executing new strategies and processes.
  • Training: Educate staff and management on new procedures and best practices.
  • Reporting: Monitor performance, analyze trends, and provide actionable insights.

Regional Director of Sales and General Manager

LaQuinta Inn & Suites-Holiday Inns-Choice Hotels
11.1998 - 08.2007

La Quinta Inn & Suites

  • Corporate Director of Sales
  • Recruited, interviewed and hired employees and implemented mentoring programs to promote positive feedback and engagement.
  • Managed and motivated sales to to increase revenue.
  • Exceeded Revenue achievement.
  • Exceeded Sales quotas and increased profitability. through effective sales strategy and business planning
  • Drove sales by developing multi-million dollar contract sales.

Holiday Inn & Suites

  • Director of Sales
  • Operations Manager
  • General Manager

Choice Hotels International

  • Director of Sales
  • Front Desk - Operations Manager
  • General Manager
  • New Construction - Franchise Development - AZ

Licensed Realtor: Commercial /Residential Property

Century 21 and Real Estate Executives
09.1996 - 12.2013
  • Commercial and Residential Properties
  • Multi-Million Dollar Producer
  • Arranged for inspections and surveys of sold properties.
  • Advised and informed prospective clients on current market activities and conditions.
  • Promoted sales of properties through MLS System, Advertisements, Open Houses, and online advertising platforms.
  • Wrote contracts to outlines sales and purchases of properties,

Overview

27
27
years of professional experience

Education

High School Diploma -

Bedford Sr. High School, Temperance, MI

No Degree - Computer And Information Systems

Owen Technical Institute of Technology, Northwood, OH

Licensed Realtor - Commercial And Residential Real Estate

AZ School of Real Estate , Scottsdale, AZ
09.1998 - 10.1998

(CHA) Certified Hotel Administrator - Management Professional -

American Hotel & Lodging Association Education Foundation, Silver Spring, MD
07.2007 - 08.2007

Skills

  • (CHA) Certified Hotel Administrator

Choice Hotels International and MCD LLC

  • New Hotel Construction Development Projects (10) in AZ
  • Construction Project Secretary
  • GDS System - Operations
  • Start-Up Operations
  • Investor Relations
  • CHA: Trained new Hotel Managers

General Manager: Limited / Full-Service Hotels

Director of Sales: Limited / Full-Service Hotels

Awards and Accomplishments

  • STAR Awards
  • Director of Sales of the Year - Edelman Press Release Continental US Corporate Segment - Business Marketing - Contract Negotiations Expertise

Independent Hospitality Consultant

Summary

Hotel Management Professional returning after a career break with the Certified Hotel Administrator (CHA) designation from the American Hotel & Lodging Association Foundation.

I offer a wealth of industry knowledge, vision and commitment to quality service for improved efficiency and profitability in limited and luxury properties.

Work Preference

Work Type

Full Time

Location Preference

On-Site

Important To Me

Work-life balanceCompany CultureHealthcare benefits

Certification

  • Certified Hotel Administrator (CHA)
Susan Bashaw(CHA) Certified Hotel Administrator