Summary
Overview
Work History
Education
Skills
References
Timeline
Generic
Susan Bergstrom

Susan Bergstrom

Sarasota

Summary

Results-driven leader delivering projects on time and within budget. Excel at strategic planning, team leadership, and operational management to drive program success. Skilled in conflict resolution, effective communication, and stakeholder engagement, ensuring seamless collaboration across departments. Thrive in fast-paced environments by prioritizing tasks and leveraging problem-solving abilities to overcome challenges.

Overview

30
30
years of professional experience

Work History

Program Director

Literacy Council of Sarasota
Sarasota
12.2014 - Current
  • Responsible for the acquisition, training, and retention of volunteers to serve adult clients in need of literacy services and development of new adult literacy programs serving Sarasota County.
  • Developed and executed program strategic plan to expand on-site classes through schools, employers, and other human serve organizations.
  • Developed innovative programs including digital literacy, financial literacy, family literacy, high school equivalency preparation classes, and Career Pathways Program.
  • Expanded resources through purchase and compilation of materials online to support volunteers and clients.
  • Increased clients served by over 50% in two years through outreach and expansion of services, and execution of strategic plan.
  • Increased volunteers by over 30% in two years through improved and expanded volunteer training, in-service volunteer training, and monthly communication to volunteers.
  • Pivoted all services, training, and volunteers online in May 2020 to deliver services through online distance learning during the pandemic.
  • Pivoted back to in-person training, tutoring, and small group classes post-pandemic.
  • Restructured classes, hiring practices of instructors, purchased curriculum, created new tutor and instructor training.
  • Researched, developed, and implemented volunteer appreciation and retention program.
  • Manage day-to-day office operations
  • Organized and facilitated team meetings, workshops, and events.
  • Supported marketing efforts by providing content for promotional materials.
  • Facilitated staff meetings and educational work sessions to strengthen staff competencies.
  • Directed staff training on technical aspects of programming activities.
  • Fostered community connections and networks, driving collaborations with local organizations and businesses.

Marketing and Communications Consultant

Sue Bee Marketing & Rare Marketing
10.2010 - 03.2014
  • Marketing and communications consultant to small business and non-profit organizations in Martin, St. Lucie, and Indian River counties in Florida.

Senior Vice President, Marketing Director

Seacoast National Bank
Stuart
10.1995 - 12.2010
  • Company Overview: Stuart, Florida
  • Defined strategies, developed, executed, and managed comprehensive marketing plans to support the organization’s growth from sixteen branches and $600 million in assets to forty-three branches with $2.5 billion in assets through mergers, acquisitions, and de novo growth.
  • Collaborated with all lines of business and local market management to identify marketing initiatives. Planned and managed $2-4 million marketing budget.
  • Developed, managed, and executed advertising through print, TV, radio, direct mail, and four websites. Led the strategic planning process for all lines of business, local markets, and support departments.
  • Wrote the holding company’s annual report for fifteen years.
  • Managed the customer service program for the organization for ten years including implementation of employee training, hiring of mystery shoppers, and reporting.
  • Organizational realignment and re-engineering of department resources to support the needs of the organization without increasing staff.
  • Member of: Executive Management Group, Asset Liability Committee, Information Systems Services Committee, Business Continuity Planning, Compliance Council, Deposit Rate Committee, Mergers & Acquisitions, Product and Services Development Task Force.
  • Successfully maintained and increased client base by designing and executing strategic promotions, advertising, customer acquisition and retention initiatives.
  • Planned and executed the name change and re-branding of the organization while managing the marketing and communication related to two mergers. Marketing initiatives included media and public relations, direct mail, radio, print advertising, website redesigns and management of sign changes for over forty locations.
  • Stuart, Florida

Education

Associate of Arts - Liberal Arts

Hartford College For Women
Hartford, CT

Some College (No Degree) - English

Barry University
Miami, FL

Skills

  • Program development
  • Volunteer management
  • Strategic planning
  • Digital literacy
  • Community engagement
  • Curriculum development

References

References available upon request.

Timeline

Program Director

Literacy Council of Sarasota
12.2014 - Current

Marketing and Communications Consultant

Sue Bee Marketing & Rare Marketing
10.2010 - 03.2014

Senior Vice President, Marketing Director

Seacoast National Bank
10.1995 - 12.2010

Associate of Arts - Liberal Arts

Hartford College For Women

Some College (No Degree) - English

Barry University

Similar Profiles

CREATE PROFILE
Susan Bergstrom