Summary
Overview
Work History
Education
Skills
Timeline
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Susan B. Waller

Wayne

Summary

Accomplished marketing leader with over 25 years of experience driving business growth through strategic planning, customer acquisition, and data-driven marketing. Proven ability to optimize customer retention, identify market trends, and lead cross-functional teams to deliver measurable revenue growth. Adept at translating insights into actionable solutions, building strong relationships, and consistently exceeding business objectives.

Overview

24
24
years of professional experience

Work History

Global Director of Direct Mail

Myron Corp.
01.2015 - Current
  • Company Overview: A global leader in providing custom promotional products for customer appreciation, employee recognition, brand awareness, corporate events, and personal gifts
  • Overseeing 8 Markets: U.S., Canada, Germany, France, Austria, U.K., Switzerland, and Netherlands
  • Manage a $2M+ budget, driving $10M+ in revenue through targeted retention strategies and direct mail campaigns aligned with business and supply chain objectives
  • Spearhead customer retention efforts across 40+ segments, implementing tailored offers and segmentation strategies to maximize engagement
  • Develop and execute omni-channel campaigns, leveraging direct mail as a key tool for customer retention
  • Lead the creation and launch of three seasonal catalogs, optimizing content and design via A/B testing to increase sales across five global markets
  • Collaborate with purchasing teams to streamline product supply and ensure timely fulfillment of direct mail and catalog orders
  • Develop and execute tailored campaigns for high-value clients, strengthening relationships and improving yield-per-account by 5%
  • Execute customer acquisition direct mail campaigns with integrated phone follow-ups, reversing account decline and driving new business growth, resulting in a $5 contribution per account
  • Deliver quarterly performance reviews with detailed P&L analysis and actionable insights to the executive leadership team

North American Director of Email

Myron Corp.
01.2008 - 01.2015
  • Overseeing 3 Markets: U.S., Canada, Australia
  • Developed and implemented targeted email marketing strategies that increased web channel performance by 15%, boosting both sales and customer engagement
  • Led a team to design and deploy campaigns that significantly enhanced brand awareness and deepened customer engagement
  • Utilized audience segmentation (behavior, demographics, and purchase history) to increase open and click-through rates
  • Optimized email campaigns through A/B testing, improving conversion rates
  • Managed lifecycle campaigns using Emarsys, including welcome series, cart abandonment, and post-purchase follow-ups
  • Created a reorder email series that encouraged customers to self-serve, reducing reliance on sales reps and saving on commission expenses

North American Product Manager - Calendar and Holiday Cards

Myron Corp.
01.2001 - 01.2008
  • Overseeing 3 Markets: U.S., Canada, and Australia
  • Successfully launched 10+ new calendar styles annually in collaboration with cross-functional teams, contributing to a 15% year-over-year increase in customer category sales
  • Streamlined the product development process, improving time-to-market
  • Led pricing strategy for new product launches, optimizing profit margins
  • Executed a customer acquisition campaign for 1M holiday card catalogs, resulting in 25,00 new customer accounts

Education

Bachelor of Science - Mathematics

William Paterson College
Wayne, NJ

Skills

  • Project Management & Collaboration Tools: Google Workspace, Microsoft 365, Outlook, Basecamp, Wrike, Slack, Leapsome
  • Marketing Automation Platform: Emarsys
  • Enterprise Systems & ERP: AS/400, NetSuite

Timeline

Global Director of Direct Mail

Myron Corp.
01.2015 - Current

North American Director of Email

Myron Corp.
01.2008 - 01.2015

North American Product Manager - Calendar and Holiday Cards

Myron Corp.
01.2001 - 01.2008

Bachelor of Science - Mathematics

William Paterson College

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Susan B. Waller