SUSAN C. CZUBEK
Summary
Dynamic and forward-thinking marketer and seasoned communicator with a flair for integrating technology into business strategies. Proven track record of seizing opportunities and driving growth through strategic initiatives and data-driven insights. Experienced in AI strategy and training, compelling content creation, and effective project management. Recognized for excellent analytical and organizational skills, coupled with a visionary approach to leveraging technology for process optimization and heightened audience engagement.
Overview
16
16
years of professional experience
1
1
Certificate
Work History
AI Content Writer and Editor
Mother Tongue (Contract/Remote)
07.2023 - Current
- Ensure content alignment for Large Language Model (LLM) and genAI applications for a major tech client, enhancing user experience and quality standards
- Conduct extensive audits and revisions, improving model performance and adherence to policy and stylistic guidelines
- Produce original prompts and synthesize content, driving better AI outcomes and user satisfaction
AI Strategist and Trainer
AI for Good (Remote)
07.2023 - Current
- Develop course modules and presentations, delivering customized training sessions both in-person and online
- Teach technical aspects of generative AI and coach on AI policy and usage
- Establish client use cases and build a database of custom AI prompts
- Craft AI onboarding strategy, assessing content flow, storage needs, curator resources, and budget
- Produce AI-powered voice-overs for client presentations, enhancing engagement and delivery
Marketing Operations / Special Projects Director
EQRP (Remote)
03.2019 - 12.2022
- Executed strategic initiatives that tripled client growth, significantly boosting company revenue
- Led the successful completion of 100 projects annually, consistently delivering on-time and within budget,
- Supervised the marketing team, fostering a positive company culture, and providing creative direction to design and marketing contractors for high-quality deliverables
- Conducted in-person and online presentations for up to 300 attendees to drive audience engagement
- Established a personalized client gifting program, enhancing customer loyalty and retention
- Authored SOP, and spearheaded marketing technology integrations, streamlining business operations and increasing productivity
- Leveraged data analytics for informed decision-making improving sales forecasting, client engagement, and marketing strategies
Content Manager
EQRP
10.2018 - 03.2019
- Created content and coordinated webinars and in-person presentations for up to 700 attendees
- Developed automated social media, email, and SMS promotional campaigns, using A/B testing to increase engagement and conversion rates
- Implemented analytics tools to track and optimize content performance
- Reduced shipping costs by 25% through supplier contract negotiations
- Coordinated event logistics, enhancing company visibility and brand presence at monthly investor events
Communications Director
Services Group Of America (SGA)
06.2012 - 10.2018
- Led marketing strategies for new product launches, driving significant market penetration and boosting brand awareness
- Pioneered digital strategy, enhancing brand visibility and engagement across multiple platforms
- Delivered impactful trade show presentations, educating restaurateurs on building a robust digital presence and maximizing marketing efforts
- Implemented social media training for content producers and sales teams, increasing lead generation by 20%
- Oversaw the creation of diverse marketing collateral, including copy, images, videos, emails, press releases, newsletters, blog posts, and speeches
Online Services Specialist
Services Group Of America (SGA)
11.2008 - 06.2012
- Created content for seven corporate websites, enhancing brand alignment
- Managed and optimized 15 company social media accounts, increasing KPI metrics by 20%
- Recognized as the go-to expert for emerging social media platforms and website technologies
- Managed Google AdWords and Facebook Ads campaigns, improving ad rankings and driving website traffic
- Monitored KPIs and utilized data reporting tools to make informed decisions
Education
Bachelor of Science - English
University of Wisconsin-La Crosse
La Crosse, WICertificate - Website Design And Development
University of Advancing Technology, Phoenix
Phoenix, AZSkills
- Generative AI platforms and prompting
- Google Workspaces, MS 365
- Asana, Keap, Hubspot, Fix Your Funnel
- Zapier
- SLACK
- Smartsheet, Graphly, Miro
- Squarespace, Wordpress, Kajabi
- Mailchimp, Constant Contact
Certification
- SCRUM MASTER CERTIFICATION
- GOOGLE ANALYTICS CERTIFICATION
Timeline
AI Content Writer and Editor
Mother Tongue (Contract/Remote)
07.2023 - Current
AI Strategist and Trainer
AI for Good (Remote)
07.2023 - Current
Marketing Operations / Special Projects Director
EQRP (Remote)
03.2019 - 12.2022
Content Manager
EQRP
10.2018 - 03.2019
Communications Director
Services Group Of America (SGA)
06.2012 - 10.2018
Online Services Specialist
Services Group Of America (SGA)
11.2008 - 06.2012
Bachelor of Science - English
University of Wisconsin-La Crosse
Certificate - Website Design And Development
University of Advancing Technology, Phoenix
Volunteer Experience
- PET THERAPIST; Dignity Health & Arizona State Veterans Home
- FACEBOOK MANAGER; Streetlight USA
Volunteer Experience
- PET THERAPIST; Dignity Health & Arizona State Veterans Home
- FACEBOOK MANAGER; Streetlight USA
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