Susan Damon
San Mateo,CA
Summary
Dynamic marketing professional with a proven track record at Elhoffer Design, excelling in media relations and persuasive negotiation. Successfully developed and executed comprehensive marketing strategies, enhancing brand visibility and engagement. Skilled in multimedia storytelling, I fostered strong relationships with influencers, driving impactful campaigns that elevated brand awareness and customer loyalty.
Overview
12
12
years of professional experience
Work History
Marketing Director
Elhoffer Design
Los Angeles, CA
08.2019 - Current
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Created content and promotional materials to drive engagement and conversions.
Public Relations Coordinator
Pixel And Texel
Dallas, TX
09.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Provided regular reporting on campaign progress to clients, showcasing successes and adjusting tactics as necessary.
- Analyzed campaign performance using various metrics, refining strategies for improved results over time.
- Wrote press materials and delivered presentations to media representatives.
- Developed innovative marketing and PR strategies.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
Brand Coordinator
Sideshow Collectibles
Thousand Oaks, CA
08.2013 - 05.2019
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Consulted with product development teams to enhance products based on customer interest data.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Researched and identified new opportunities for product and brand development.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Continually maintained and improved company's reputation and positive image in markets served.
Education
Bachelor - Drama
University of Washington
Seattle, WASkills
- Strong written and verbal communication skills
- Media relations
- Talented public speaker
- Community engagement
- Media training
- Podcast production
- Personable and friendly
- Motivated team player
- Persuasive negotiator
- Press release writing
- Multimedia storytelling
- Influencer outreach
Timeline
Public Relations Coordinator
Pixel And Texel
09.2023 - Current
Marketing Director
Elhoffer Design
08.2019 - Current
Brand Coordinator
Sideshow Collectibles
08.2013 - 05.2019
Bachelor - Drama
University of Washington