Susan Damon
San Mateo,CA
Summary
Dynamic marketing professional with a proven track record at Elhoffer Design, excelling in media relations and persuasive negotiation. Successfully developed and executed comprehensive marketing strategies, enhancing brand visibility and engagement. Skilled in multimedia storytelling, I fostered strong relationships with influencers, driving impactful campaigns that elevated brand awareness and customer loyalty.
Overview
12
12
years of professional experience
Work History
Marketing Director
Elhoffer Design
08.2019 - Current
- Built strong relationships with industry professionals and influencers.
- Developed comprehensive marketing plans in alignment with overall business goals and objectives.
- Oversaw the creation of compelling marketing materials, including brochures, presentations, and social media content.
- Directed trade show participation, maximizing exposure for company products and services.
- Created content and promotional materials to drive engagement and conversions.
Public Relations Coordinator
Pixel And Texel
09.2023 - Current
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
- Optimized digital marketing efforts for increased online presence and customer engagement.
- Provided regular reporting on campaign progress to clients, showcasing successes and adjusting tactics as necessary.
- Analyzed campaign performance using various metrics, refining strategies for improved results over time.
- Wrote press materials and delivered presentations to media representatives.
- Developed innovative marketing and PR strategies.
- Built professional relationships with distributors, customers and media staff by attending trade shows.
Brand Coordinator
Sideshow Collectibles
08.2013 - 05.2019
- Presented regular updates to senior leadership, demonstrating progress towards key objectives and securing ongoing support for marketing initiatives.
- Increased customer loyalty through effective management of consumer feedback and timely resolution of concerns.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Aligned internal teams with brand guidelines, ensuring consistent representation of the company across all departments and touchpoints.
- Developed strategic partnerships with complementary brands, expanding market reach and driving collaborative promotions.
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences.
- Streamlined brand messaging by creating and maintaining a consistent visual identity across all platforms.
- Consulted with product development teams to enhance products based on customer interest data.
- Optimized social media presence to engage customers, resulting in higher online visibility and interaction rates.
- Worked closely with public relations teams to generate positive press coverage for new product releases or corporate announcements.
- Managed and oversaw creative projects to drive quality, accuracy and deadline management.
- Enhanced brand recognition by developing and executing targeted marketing campaigns.
- Researched and identified new opportunities for product and brand development.
- Coordinated trade show participation, showcasing products effectively while networking with industry professionals to expand business relationships.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
- Continually maintained and improved company's reputation and positive image in markets served.
Education
Bachelor - Drama
University of Washington
Seattle, WASkills
- Strong written and verbal communication skills
- Media relations
- Talented public speaker
- Community engagement
- Media training
- Podcast production
- Personable and friendly
- Motivated team player
- Persuasive negotiator
- Press release writing
- Multimedia storytelling
- Influencer outreach
Timeline
Public Relations Coordinator
Pixel And Texel
09.2023 - Current
Marketing Director
Elhoffer Design
08.2019 - Current
Brand Coordinator
Sideshow Collectibles
08.2013 - 05.2019
Bachelor - Drama
University of Washington
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