Summary
Overview
Work History
Skills
Timeline
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Susan Diffenderfer

Kalamazoo,MI

Summary

Results-oriented and strategic sales professional with decades of progressive experience in driving revenue growth, building high-performing sales teams, and cultivating strong customer relationships. Adept at developing and executing innovative sales strategies that deliver measurable results and exceed targets. Proven track record of success in leading sales organizations to achieve and surpass sales goals in competitive markets. Skilled in analyzing market trends, identifying opportunities for growth, and implementing effective sales initiatives to maximize profitability. Strong leadership abilities with a focus on coaching, mentoring, and motivating teams to achieve peak performance. Seeking to leverage expertise in sales leadership and strategic planning to drive business growth and deliver exceptional results.

Overview

16
16
years of professional experience

Work History

Assistant Property Manager / Leasing Manager

Monarch Investment
11.2019 - Current
  • Drove revenue growth and exceeded occupancy targets by implementing highly effective sales strategies and fostering strong tenant relationships.
  • Demonstrated exceptional sales acumen in managing all activities related to apartment rentals, move-ins, and lease renewals for a busy 497-unit multifamily complex.
  • Developed and executed innovative marketing initiatives that maximized exposure and attracted high-quality leads, resulting in a consistent renewal rate of 65% to 95%.
  • Led and motivated the leasing team to achieve sales goals, ensuring accuracy in all applications, screening processes, and leases while adhering to SOPs.
  • Ranked in the top 10% performers for new leases written company-wide, showcasing a proven track record of sales success and exceeding targets.
  • Addressed tenant complaints promptly and made strategic improvements to enhance customer satisfaction and drive repeat business.
  • Implemented proactive sales techniques to capture desired tenant renewals at the highest rate possible, resulting in increased revenue and improved retention rates.
  • Conducted regular market analysis and competitive benchmarking to identify sales opportunities and stay ahead of industry trends.
  • Utilized strong negotiation skills to manage cost of goods and optimize profitability while maintaining high-quality standards.
  • Oversaw the development and execution of comprehensive sales and marketing plans to drive property leasing performance and meet revenue objectives.

Sticks & Stones

Owner
10.2007 - 05.2019
  • Strategically grew sales revenue year-over-year by implementing effective sales techniques and innovative marketing strategies.
  • Negotiated favorable terms with suppliers and vendors to maximize profit margins and ensure competitive pricing for customers.
  • Developed and maintained strong relationships with customers, fostering loyalty and repeat business through exceptional service and personalized attention.
  • Analyzed market trends and consumer behavior to identify emerging opportunities and adapt sales strategies accordingly.
  • Implemented robust sales training programs to develop and empower the sales team, resulting in improved performance and increased sales productivity.
  • Managed all aspects of business operations, including inventory management, financial planning, and budgeting, to ensure optimal profitability.
  • Utilized data-driven insights to make informed decisions and drive continuous improvement initiatives in sales performance and operational efficiency.
  • Maintained a strong online and social media presence to enhance brand visibility and attract new customers, resulting in expanded market reach and increased sales opportunities.

Skills

  • Sales & Marketing Expertise
  • Team Leadership
  • Mentoring
  • Project Management
  • Brand Management
  • Problem Solving
  • Attention to Detail
  • Customer Relationship Management
  • Budget Management
  • Legal Compliance
  • Social Media Management

Timeline

Assistant Property Manager / Leasing Manager

Monarch Investment
11.2019 - Current

Sticks & Stones

Owner
10.2007 - 05.2019

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Susan Diffenderfer