Hi, I’m
Susan Elston
Huber Heights
Summary
Dynamic professional with over 33 years of diverse experience in sales, marketing, and customer service, driving significant growth across various industries. Proven expertise in developing effective merchandising solutions and enhancing customer experiences through innovative strategies. Skilled in building relationships and engaging target markets, consistently elevating brand presence and sales performance. Adaptable and detail-oriented, with a strong ability to multitask and manage complex projects. Committed to delivering exceptional results and fostering long-term client partnerships.
Overview
27
years of professional experience
Work History
Xenia
Sales Specialist
09.2024 - Current
Job overview
- Utilized sales techniques and strategies to build customer relationships and close sales, resulting in a 38% increase in sales
- Developed and implemented a sales playbook that standardized sales techniques, resulting in a 93% improvement in sales conversion rate
- Resolved customer complaints and disputes in a timely and effective manner, resulting in improved customer satisfaction
- Established relationships with key customers and stakeholders to drive sales and develop new business opportunities
- Analyzed customer data to identify new opportunities for upsells and cross-sells, resulting in a 23% increase in sales
Strategic Retail PartnersDayton
Route Service Representative
09.2021 - 09.2024
Job overview
- Effectively demonstrated products, improved buying experience, increased sales by over 30% within first year and elevated company profile within target
- Exceeded customer service expectations by providing friendly and courteous service to all guests
- Developed and managed partnerships with vendors and suppliers, resulting in improved customer service and cost savings
- Researched and identified new market opportunities, resulting in a 12% increase in market share
- As a single-source retail provider, SRP provides the simplicity of bundling products and services together
- Tracked inventory levels on truck using handheld scanner technology to ensure accuracy of orders.
- Confirmed product displays met company specifications regarding placement, date codes and pricing.
- Performed daily route service activities such as stocking and merchandising of products, collection of payments, and customer service.
- Followed safety rules to keep clean driving record with no accidents or incidents.
GMR MarketingGreensboro
Brand Promotion
01.2021 - 09.2021
Job overview
- Company Overview: A global leader in marketing communications, providing brand and advertising services to over 5000 clients in over 100 countries
- Engagement Specialist provided interactive experiences resulting in customer participation to build memorable brand experiences and results in consumer sales
- Partnered with other businesses to create joint promotional initiatives
- Conducted market research to identify customer needs, preferences, and trends
- Organized and conducted product demonstrations to potential customers, resulting in achieving quota and exceeding corporate expectations
- A global leader in marketing communications, providing brand and advertising services to over 5000 clients in over 100 countries
AMFAM - American Family InsuranceAthens
Licensed Agent and Front Office Lead
01.2015 - 01.2017
Job overview
- Presented and explained policy options based on client needs by offering customized customer service
- Developed ongoing marketing strategies with key clients to grow sales in existing and new categories
- Maintained company's filing system to ensure it reflected accurate data
- Exhibited strength in skills such as data entry, attention to detail, ability to multi-task, and customer service
- American private mutual company that focuses on property, casualty, and auto insurance, and also offers commercial insurance, life, health, and homeowners coverage as well as investment and retirement-planning products
THE ATHENS NEWSAthens
Advertising Consultant
01.2007 - 03.2010
Job overview
- Collaborated with accounts to develop marketing plans and successful advertising campaigns
- Performed cold calls on a diverse group of local businesses and build rapport with both existing and new clients
- Began with just nine accounts on agreement and within one year had grown to 37 accounts on agreement/contract
- Analyzed market trends and competitor strategies to inform decisions and optimize marketing efforts
- Developed a comprehensive budgeting strategy that optimized spending on ad campaigns and reduced overall costs
- Created successful ad campaigns that increased brand awareness across multiple channels, leading to increased customer loyalty
CARDINAL HEALTHLouisville
Ambulatory Care Sales Representative
01.2003 - 12.2006
Job overview
- Company Overview: $87 billion global manufacturer and distributor of medical and surgical supplies and technologies
- Charged with sales of products and equipment to Cardinal customers including hospitals, medical centers and healthcare providers
- Conducted on-site presentations at business and practice locations to evaluate site requirements and provide customized space planning services
- Led quarterly business reviews with executive management team
- Addressed large and small groups at major trade shows, generating more leads in Midwest region
- Served as Regional Training Specialist for Cardinal.com
- Utilized sales techniques and strategies to build customer relationships and close sales, resulting over 40% growth year after year
- Exceeded sales quota by 22% for three consecutive quarters, earning recognition as a top-performing sales representative
- $87 billion global manufacturer and distributor of medical and surgical supplies and technologies
INFOLAB, INCRichmond
Laboratory Sales Representative
01.1998 - 01.2003
Job overview
- Promoted to market and sell products to clinical laboratories calling on key accounts and developing new business
- Established highly effective relationships with potential clients at all levels, from support staff through upper management, employing a natural conversational style
- Created immediate rapport by establishing a commonality
- Prepared and delivered appropriate presentations on products and services.
- Conducted market research to identify selling possibilities and evaluate customer needs.
- Increased profitability and revenue by identifying customer needs and determining appropriate offerings.
Education
Argosy UniversityAthens
BA from Psychology
09.2013
University Overview
- Graduated with a 3.3 GPA
- GPA: 3.3
Alamance Community CollegeGraham
Medical Laboratory Program
03.1998
University Overview
GPA: 3.78
Appalachian State UniversityBoone
BA from Education with specific focus on mathematics and English
11.1996
University Overview
Studied towards my BA in Education with specific focus on mathematics and English
Skills
- Merchandising
- Government Contracts
- Retail Commerce
- Customer Demand Planning
- Personalization
- Target Market Selection
- Knowledge of Purchasing Processes
- Customer Service
- Ability to Multitask
- Adaptability
- Consulting
- Cold Calling Sales
- Presentations
- Advertising Campaigns
- Marketing
- Commercial Account Management
- Executive Management
- Construction
- Renovation Skills
- Event Management
- Establishing Trust
- Strategies of Marketing
- File Systems
- Data Entry Skills
- Attention to Detail
- Procurement Management
- Logistics Operations
- Knowledge of Packaging and Processing
- Administrative Operations
- Upselling strategies
- Accounts Receivable
- Data Processing
- Consumer Sales
- Sales Training
- Brand Management
- Team Working
- Sales Forecasting
- Product Demonstration
- Negotiation Skills
- Data Analysis
- Prospecting and telemarketing
- Continuous improvement
- Client account management
- Pipeline building
- Online sales
- Account development
- Performance improvement
- Inside and outside sales
- Field sales
- Brand representation
- Acquire new business
- Revenue growth
- Sales expertise
- Sales software proficiency
- Expense reporting
- Sales process optimization
- Customer retention abilities
- Value-based selling
- Territory cultivation
- Problem-solving aptitude
- Post-sales support
- Online sales strategies
- Staff education and training
- CRM software
- Exceeds sales goals
Timeline
Sales Specialist
09.2024 - Current
Route Service Representative
Strategic Retail Partners
09.2021 - 09.2024
Brand Promotion
GMR Marketing
01.2021 - 09.2021
Licensed Agent and Front Office Lead
AMFAM - American Family Insurance
01.2015 - 01.2017
Advertising Consultant
THE ATHENS NEWS
01.2007 - 03.2010
Ambulatory Care Sales Representative
CARDINAL HEALTH
01.2003 - 12.2006
Laboratory Sales Representative
INFOLAB, INC
01.1998 - 01.2003
Argosy University
BA from Psychology
Alamance Community College
Medical Laboratory Program
Appalachian State University
BA from Education with specific focus on mathematics and English
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