Susan Fragasso
Sales Leader
Miami Beach,FL
Summary
Multi-faceted Regional Sales Manager promoting excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members. Twenty year progressive career background combined with dedication to corporate growth and development.
Excellent analytical and financial skills. Proficient and skilled within a start-up environment in technology based solutions.
Overview
22
22
years of professional experience
Work History
Regional Sales Manager
Cornershop by Uber
Miami, FL
08.2020 - Current
- Coached number one regional sales team in product specifications, sales incentives and selling techniques, significantly increasing customer acquisition and company revenue.
- Exceeded targets by over 90% by building, directing and motivating high-performing sales team.
- Created robust sales plans and set territory quotas.
- Gave benefit-oriented, polished presentations driving dramatic revenue growth across multiple sales channels.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Met with each sales representative on monthly basis to answer questions, resolve issues and identify new strategies.
- Achieved regional sales objectives by coordinating sales team, developing successful strategies and servicing accounts to strengthen business relationships.
- Secured and grew over over one 1,000 accounts in assigned region and met and exceeded goals by 90%
- Consistently exceeded monthly quota's of 200 weekly touch points per rep per week.
- Led overall performance of sales of Cornershop by Uber ( Uber Grocery )products, after-sales, network development, and marketing communications.
- Led targeted training programs to educate staff on product benefits and service capabilities.
Sr. Strategic Partnerships Lead
Uber Technologies Inc
Chicago, Miami, IL, FL
01.2018 - 01.2020
- Aligned sales objectives with business strategy through strategic planning, sales strategy development, forecasting, sales resource planning, and budget
- Accountable for effective sales organization design, including sales roles, sales channel design, and sales resource deployment
- Exceeded assigned targets for profitable sales volume, market share, and other key financial performance objectives
- Led Uber Works launch in Chicago and Miami
- As 10th member of team assisted in securing internal series "A" funding by exceeding quarterly target of 2 million in revenue
- Consistently increased monthly sales by 150% by negotiating enterprise contracts with Stampede Meat, Goya Foods, Macy’s, Factor 75, Freshly
- Worked closely and cross-functionally with all teams to develop acquisition and expansion strategy on key accounts and territories
- Partnered with operations and account management teams to ensure smooth on-boarding for all partners
- Identified and built best practices to create processes and systems for Uber Works sales team to include implementation of Salesforce
Sr. Strategic Partnerships Lead
Uber Technologies Inc
Miami, FL
01.2016 - 01.2018
- Assisted in leading new product launch project to expand market distribution for core product
- Utilizes data-driven decision making to identify growth, provide maximum value, and improve performance of growth effort.
- Recruited, led, and developed high performing sales team, creating largest marketplaces globally
- Initiated and led national account project efforts to maintain and expand relationships with, multi-location restaurant partners
- Partners include Moe’s Southwest Grill, Little Caesars, Genuine Hospitality Group, Pubbelly Group, Chicken Kitchen, Smokey Bones, Firehouse Subs, Anthony’s Coal Fire Pizza, and Burgerfi
- Consistently exceeded weekly quota by more than 300%
- Regularly recognized by Uber headquarters as number one global achiever with annual sales exceeding $150 million
- Member of mentor platform
- Initiated and led “awards and recognition” program team.
- Participated in continuous improvement by generating suggestions, engaging in problem-solving activities to support teamwork
- Collaborated with with marketing team and on-boarding to achieve number one market in the world.
Director of Business Development
Sysco
Medley, FL
01.2008 - 01.2015
- Pursued sales leads and prospective clients, delivered presentations and proposals, negotiated and closed large, local, and national multi-unit accounts; developed business plans that include marketing and sales
- Devised and implemented cross-functional team strategies that drove new sales
- Delivered over $28M in new sales per fiscal year with 15% gross profit margin and growth rate of 15%
- Consistently achieved annual national top tier award recognition as set by corporate headquarters
- Negotiated and implemented agreements representing $16M in annual sales with SLS Hotels, China Grill Management, Houston’s, James Hotel, Canyon Ranch, Hilton Garden Inn, Delano Hotel, Marriott Marquis, St
- Regis Bal Harbor, Element by Starwood
- Led five teams of fourteen associates with annual sales over $189M
- Increased new case sales to 17%, exceeding annual goal of 15%
- Established and executed competitive pricing contracts with strategic vendors; Heinz, Hormel, Smithfield, Land O Lakes, Roland Foods, Coca Cola, Bunge, Tyson, Unilever, Ecolab, Georgia Pacific, P&G, Starbucks, Pepsi, DeCecco, Kraft, General Mills, Barilla, Lamb Weston, Pactiv
- Company lead on implementation of Salesforce to establish outbound pipeline and more accurately forecast sales revenue.
District Sales Manager
Cheney Brothers Inc
Riviera Beach, FL
01.1999 - 01.2008
- Recruited, developed, and managed team of 15 to acquire new business, recover lost business while effectively building solid and lasting customer relationships that promoted sales growth with annual sales of over $30 million
- Successfully led both new product launches and market share campaigns.
Education
Masters of Business Administration - Business Administration And Management
Florida International University
Miami, FLBachelors of Science - Business Administration
Barry University
Miami, FLSkills
Business development and planning
Sales initiatives and techniques
Goals and performance
Strategy development
Forecasting skills
Profit and loss understanding
Goal Setting
Systems and software programs
Managing quotas
Timeline
Regional Sales Manager
Cornershop by Uber
08.2020 - Current
Sr. Strategic Partnerships Lead
Uber Technologies Inc
01.2018 - 01.2020
Sr. Strategic Partnerships Lead
Uber Technologies Inc
01.2016 - 01.2018
Director of Business Development
Sysco
01.2008 - 01.2015
District Sales Manager
Cheney Brothers Inc
01.1999 - 01.2008
Masters of Business Administration - Business Administration And Management
Florida International University
Bachelors of Science - Business Administration
Barry University