Susan Goldberg

Special Events Manager | Macy’s, New York, New York ~ Regional Special Events Coordinator | Macy’s, New York, New York ~ Assistant Buyer, Fashion Jewelry | Macy’s, New York, New York

(Gen/NortonLifeLock/Symantec, Affinity HR Group)
Project Management:

• Revamped and enhanced key global internal projects, employing strategic planning, fostering team engagement, and streamlining processes for heightened efficiency and productivity.
• Led weekly meetings with project leadership and stakeholders to facilitate open communication, address challenges, and celebrate achievements.
• Implemented robust progress tracking mechanisms, ensuring projects were delivered on time and within budget.
• Improved project efficiency by drafting and managing shared resources such as PowerPoints, spreadsheets, and toolkits/job aids

Corporate Brand & Marketing:

• Launched a new corporate brand, overseeing the development of its brand identity, the Brand & Style guide, and various internal assets and communications to support teams across the organization.
• Facilitated seamless communication between cross-functional teams, ensuring consistent brand messaging and image.
• Coordinated internal events and trainings to promote and integrate the new brand within the organization, fostering a strong culture.

Marketing Research/Insights:

• Moderated one-on-one user testing interviews to assess website functionality and discern consumer expectations.
• Prepared a comprehensive research report incorporating strategic recommendations derived from consumer insights and delivered a presentation of findings to leadership.

B2B Marketing:

• Consulted with business owner and key decision-makers to strategize, plan, and launch targeted B2B marketing initiatives, resulting in increased revenue and client engagement opportunities.
• Revised pricing structures to enhance margins, supporting the repositioning of existing services and the successful launch of new offerings.

• Developed and executed successful customer acquisition and retention programs for franchise and corporate units to increase revenue and enhance lifetime value.
• Formulated comprehensive marketing plans encompassing digital and traditional strategies, orchestrated grand opening and field marketing initiatives.
• Established a high-performance team, managed channel-focused brand and marketing communications, and leveraged networks to forge impactful partnerships with PR, media, and industry leaders.

• Steered National Promotions Marketing strategy for a $7B pet specialty retailer, guiding brand messaging, planning promotions, and overseeing execution.
• Directed the creation of campaign collateral for promotional TV, circulars, and signage while researching consumer outlook, enterprise priorities, and merchandising needs.
• Spearheaded 12M vendor funding initiative for the Hardgoods and Specialty division.
• Supervised a team of 6, including employees and contractors.

• Led end-to-end management of business plans, successful product launches, and the complete marketing mix, encompassing internal/external partnerships, management of Agency of Record, creative messaging, and advertising as well as P&L oversight and accountability.
• Directed the development of a comprehensive consumer brand strategy, overseeing research, messaging, and creative direction. Successfully transitioned to a new Agency of Record (AOR) in a rapid 3-month project delivery.

• Managed integrated marketing programs for the ESPN Zone concept, overseeing a range of field marketing activities such as advertising, promotions, events, public relations, community relations, sponsorships, and digital and social media campaigns. Led and supervised a team of 10 across multiple regions.
• Stepped into the position of Acting Marketing and Public Relations Manager for the grand re-opening of the World of Disney Retail Store in New York City.