SUSAN GRANT
Metuchen,USA
Summary
Visionary leader with expertise in digital marketing and advertising, relationship building, and strategy
Results-driven marketing professional with comprehensive experience in client management and strategic planning. Known for delivering impactful marketing campaigns and fostering strong team collaboration. Dependable and adaptable, skilled in project management and client communication.
Overview
25
25
years of professional experience
1
1
Certification
Work History
Account Director
GOODWAY GROUP
01.2017 - Current
- Control entire sales cycle from developing digital media sales proposals for company’s managed planning and buying services to closing deals with Fortune 500 accounts. Drive strategic client relationships by providing education and overseeing advertising campaigns. Communicate with clients to determine needs and provide them with products to meet their goals while also driving growth for Goodway Group. Develop programs, as well as renewal and retention strategies to maintain existing accounts and acquire new business. Partner closely with internal departments to create strategies and lead client training and education.
- Employed knowledge of cutting-edge digital media trends, performance metrics, and success measurement during collaborations with Regional Account Director regarding client-partner education.
- Collaborated with operations departments on client strategy and feedback, ensuring campaigns exceeded established benchmarks.
- Account category emphasis on Tier III Automotive
Senior Sales Executive
REFUEL AGENCY (FORMERLY ALLOY MEDIA & MARKETING)
01.2011 - 01.2017
- Sold digital and mobile ad networks, out of home, print, and experiential and direct marketing to Fortune 500 companies, and traditional and digital advertising agencies. Interfaced with internal departments regarding proposal development and program launches. Created cross-platform marketing solutions for clients to enhance brand awareness, increase traffic and acquisitions, and educate consumers on new offerings. Developed professional relationships with customers and delivered high quality service leading to account retention.
- Managed $4-8MM portfolio, comprising 10% of company sales.
- Acquired $1.5M in new business for Refuel Agency, developing pipeline that averaged 20 live meetings or conference calls per month.
- Sustained strategic account relationships with national brands such as AT&T, Verizon Wireless, GEICO, USAA, Navy Federal Credit Union, Bank of America, Delta Airlines, Emirates Airlines, Elizabeth Arden, Ralph Lauren, University of Maryland, US Army, Macy’s, and their AORs and digital agencies.
- Closed $2.5MM program with Navy Federal Credit Union, and $4.5MM program with GEICO.
Senior Account Manager / Account Manager
ALLOY MEDIA & MARKETING
01.2001 - 01.2011
- Directed sales strategy for integrated digital and print packages on Alloy.com and Delias.com. Launched marketing and advertising campaigns through various channels such as national and local print, proprietary out of home, and experiential programs, successfully targeting youth, multicultural, and military audiences. Communicated with key stakeholders to ensure programs rolled out timely, accurately, and effectively, as well as determine areas for improvement.
- Promoted from Account Director to Senior Account Director.
- Developed a portfolio of $1-3M in new business, achieving customer acquisition goals.
- Cultivated relationships with brands such as AT&T, Cingular Wireless, Verizon Wireless, Bank of America, Unilever, Axe, Dove, Macy’s, and Ciba Vision.
- Three time recipient of President’s Club award.
- Successfully negotiated and closed numerous multimillion-dollar deals including a $2MM program for Verizon Wireless, a six-figure national college experiential program for Cingular Wireless, and a six-figure national movie screening sponsorship for VISA.
- Additional experience as account executive for Market Place Media (acquired by Alloy Media & Marketing).
Education
Bachelor of Arts - Communications
University of California Santa Barbara
Goleta, CASkills
- MS PowerPoint, MS Excel, MS Word, Adobe Acrobat Editor, Expensify, Salesforce, Outlook, Zoom, Teams, Mondaycom , Onedrive, Dropbox,
- Customer relationship management
- Verbal communication
- Advertising strategies
- Media planning
- Marketing
- Territory growth
- Account management
- Consultative selling techniques
- Attention to detail
- Organizational skills
- Team collaboration
Certification
- IAB Digital Media Sales Certification
- Trading Academy Certifications– Specialist, Strategist, Professional and Practitioner
- Google Ads Search Certification
- Certified Digital Marketer by the E Marketing Association
AREAS OF EXPERTISE
Account Management | New Business Development | Strategic Partnerships | Relationship Building | Sales & Marketing Strategy | Sales Presentations | Brand Management | Mentoring & Training | Negotiation | Digital Media Direct Marketing | Salesforce | Microsoft Office Suite | IAB Certified | Sales Management | Problem Solving
Timeline
Account Director
GOODWAY GROUP
01.2017 - Current
Senior Sales Executive
REFUEL AGENCY (FORMERLY ALLOY MEDIA & MARKETING)
01.2011 - 01.2017
Senior Account Manager / Account Manager
ALLOY MEDIA & MARKETING
01.2001 - 01.2011
Bachelor of Arts - Communications
University of California Santa Barbara
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