Summary
Overview
Work History
Education
Skills
References: Joel Maza, GM at Olaplex, Marci Rothchild, Lancome Regional Managager
Timeline
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Susan Greenway

Carrollton,TX

Summary

Dynamic, award-winning sales and training leader with a proven track record of building and scaling high-performing teams across the beauty industry. Known for driving double-digit growth, developing talent, and fostering strategic partnerships with retail giants, including Sephora, Ulta, Macy's, Dillard's, and Neiman Marcus. Adept at leading through change, developing sales strategy, and aligning cross-functional teams to exceed goals.

Overview

13
13
years of professional experience

Work History

Director of National Retail Field Sales

Olaplex
06.2023 - Current
  • Built and launched Olaplex's first-ever national field sales team from the ground up.
  • Recruited, trained, and developed Account Executives and Area Managers.
  • Partner closely with C-suite and cross-functional leaders on national strategies, product launches, and brand activation.
  • Lead development of strategic sales plans aligned to market trends, competitive shifts, and growth opportunities.
  • Orchestrate national field meetings and regional sales sessions to drive alignment and culture.

Sales & Training Executive

Lancôme
01.2021 - 06.2023
  • Managed Account Coordinators, Beauty Advisors, and freelance teams across Dillard's, Ulta, Neiman Marcus, and Sephora.
  • Directed staffing and field strategy for a $20M budget, optimizing resource allocation and event ROI.
  • Planned and executed seasonal initiatives, training, and large-scale events in collaboration with corporate partners.
  • #1 Dillard's volume performance nationally (2021-2022)
  • Ulta event goal attainment of 149% (Top 3 in the country, 2021)
  • Delivered top performance at NorthPark Neiman Marcus
  • Cultivated strong relationships across internal and retail partners

Regional Area Sales Manager - Central U.S.

Lancôme
01.2017 - 01.2021
  • Directed a team of Account Executives covering 300+ doors and managed $30M+ in retail sales.
  • Partnered with Sephora and internal brand leadership on activation, planning, and execution.
  • Spearheaded national events, launches, and field initiatives post-COVID to reinvigorate retail engagement.
  • 2020: Led successful post-COVID Tester Logistics Program
  • 2018: Delivered 105% of regional sales goal
  • 2017: Achieved +8% YOY growth, highest regional growth nationally
  • Executed the 2nd highest-grossing event in the nation

Sales & Training Executive

Lancôme
01.2014 - 01.2017
  • Led freelance talent in the Central Midwest region, training over 15 top-performing artists.
  • Oversaw over $7 million in annual retail volume and event-based activations.
  • Served as a brand ambassador and trainer, delivering sales growth and brand equity.
  • 30% YOY sales growth in 2015 (highest nationwide).
  • Awarded #1 Brand Partner - Midwest-Central Region (2014).
  • Hand-selected for elevated national training sessions and new door launches.

Freelance Sales & Training Consultant

Lancôme
01.2012 - 01.2014
  • Trained over 100 consultants across retail partners including Macy's and Dillard's.
  • Consistently exceeded event goals; coordinated over 16 store openings.
  • Achieved $15.8K average per event vs. $11K national average
  • Honored for outstanding results in training, development, and new door success

Account Executive and Freelance Sales roles

  • Account Executive and Freelance Sales roles with Lancôme, YSL, Darphin, and NARS, supporting Macy's, Dillard's, and Halls Department Store.

Education

Business AdministraƟon Studies -

University of Central Missouri

Associate of Applied Science (AAS) -

Longview Community College

Skills

  • Team Leadership & Development
  • Sales Strategy & Execution
  • Event & Launch Management
  • National Account Leadership
  • Recruiting & Retention
  • Budget Management
  • Relationship Building
  • Performance Coaching
  • Training Design & Facilitation
  • Third-Party Staffing Oversight
  • Competitive Market Analysis
  • CRM Project Leadership
  • Key account growth
  • Data analysis
  • Sales records management
  • Revenue growth
  • Budgeting and expenditures
  • KPI tracking
  • Teamwork
  • Account management
  • Sales strategy
  • Event coordination
  • Relationship building
  • Cross-functional collaboration
  • Effective communication

References: Joel Maza, GM at Olaplex, Marci Rothchild, Lancome Regional Managager

  • Joel Maza: General Manager at Olaplex- (917) 723-4776
  • Marci Rothschild: Lancome Regional Manager- (312) 420-5502

Timeline

Director of National Retail Field Sales

Olaplex
06.2023 - Current

Sales & Training Executive

Lancôme
01.2021 - 06.2023

Regional Area Sales Manager - Central U.S.

Lancôme
01.2017 - 01.2021

Sales & Training Executive

Lancôme
01.2014 - 01.2017

Freelance Sales & Training Consultant

Lancôme
01.2012 - 01.2014

Account Executive and Freelance Sales roles

Business AdministraƟon Studies -

University of Central Missouri

Associate of Applied Science (AAS) -

Longview Community College

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Susan Greenway