Susan Haynes

An Event Director and Marketing Professional passionate about creating high impact events and flawless experiences with an emphasis on personal and memorable service standards. Event experience spans a broad range from intimate dinners to department meetings, team building programs, corporate culture initiatives, large industry trade shows and conferences. Marketing emphasis on brand awareness, sales materials, and collaborations with cross-functional teams.

• Over 20 years in the shopping center industry in many different facets of the business including management, marketing and event experiences.
• Worked on Grand Opening Events including New York's new The World Trade Center, Westfield Century City and UTC in La Jolla, Ca
• Director of Events, B2B & Corp, Planned and produced event logistics for conventions, meetings, trade shows and corporate events, including strategy and goals, venue management, contract negotiations, prepared and managed budgets, logistics, staff training, hospitality, travel, collateral and guest communication.
• Director of Customer Service, Created and implemented a national customer service program for Westfield. A comprehensive customer-focused strategy designed to drive sales, increase buyer conversion and connect shoppers to Westfield with a superior customer service experience. Hired and trained staff around the country.
• Brand Manager, Executed Westfield's branding strategy across the entire portfolio of more than 65 regional shopping centers. Coordinated all the branding requirements for newly acquired properties. Developed the Branding Style Guide - a complete reference manual on brand standards and sourcebook. Brand recognition grew from 41% in to 80% in 4 years.
• General Manager, Managed super regional shopping centers - accountable for all aspects of the shopping center operations, staffing and marketing.
• Consultant, Created a weekly club newsletter utilizing MailChimp. Updated the website daily, create posts via WordPress and increase social media awareness.