Susan Jodon

Offer marketing and operations support for clients in a variety of industries including real estate investment, short and long term rentals, finance, and hospitality. Address clients' needs, from project management, marketing, accounting support, staffing, and overall operations. Oversee multiple projects and staffs to reach client's expectations and goals. Key projects include:

• Revamping of business operations for more prominent presence in the various industries
• Managed client's pivot from the vacation rental industry to long-term rental investments including the sale of vacation rental business and acquisition of 13 additional property investments across the United States
• Manage bookkeeping operations and provide monthly, quarterly and annually financial reporting
• Transformed booking systems and procedures reducing costs with streamlined time management
• Analyzed industry trends and tracked competitor activities to inform decision making
• Website design and management with Squarespace
• CRM systems implementation and maintenance, both in-house systems as well as maintaining third party platforms to ensure highest ranking and SEO
• Development and management of marketing strategies
• Increased rental revenue by 23% in first year
• Reached client's highest occupancy rate within first year
• Developed multi-faceted inventory management system

• Transformed organization from startup to successful leader in the catering industry
• Developed and implemented CRM systems, digital marketing strategies, and designed company's brand from the ground up
• Spearheaded successful branding initiatives, sales strategies and public relations approaches to underpin and enhance marketing campaign deployment.
• Outlined marketing strategies and developed collateral in close collaboration with product management personnel.
• Organized promotional events and interacted with community to increase sales volume.
• Managed 20+ permanent and on-call staff members
• Day of coordination of over three hundred events

• Built entire box office from ground up and brought set-up to various locations across US
• Acted as manager for 8 shows per week with 1300 audience members per show
• Performed budgeting tasks and monitored P&L
• Established team priorities, maintained schedules and monitored performance
• Created and presented daily, weekly, and monthly sales reports
• Collaborated with third party marketing departments to brainstorm methods to upsell tickets to various shows using various strategies to extract data for email blasts and mailing lists
• Led ticketing staff teams, as well as online, phone, and in-person sales teams
• Established group sales department and partnerships with Traveling Broadway theatres across the US

• Trained and motivated box office staff and volunteers to maximize ticket sales and facilitate distribution of information regarding shows and performances
• Utilized ticketing software to generate performance reports, accurately documenting projected sales and attendance
• Developed and implemented marketing campaigns for various programs, including fundraisers, donor luncheons and cocktail parties
• Created playbill and ad design for every performance
• Liaison between theatre, ticket venders, artists, patrons, board of directors and staff members
• Assisted in organizing and overseeing assignments to drive operational excellence
• Appointed lead for community outreach programs and partnerships