Susan Jones
Saint Louis,MO
Summary
Experienced marketing leader skilled in developing and executing comprehensive marketing strategies, managing budgets, and leveraging market research to identify and meet customer needs. Demonstrated ability to enhance brand visibility and expand market share. Exceptional communication and customer service skills to engage effectively with diverse audiences.
Overview
16
16
years of professional experience
Work History
Marketing Director
Holland Law Firm
03.2021 - Current
- Spearheads all marketing and promotional activities to enhance brand visibility and engagement across multiple channels.
- Directs external and internal marketing campaigns to optimize client engagement and expand market reach.
- Manages and updates the firm's website, ensuring relevance, user engagement, and effectiveness.
- Oversees digital marketing efforts, including the management of multiple social media platforms.
- Aligns marketing initiatives with strategic business development objectives to attract new clientele.
- Conducts in-depth market research and trend analysis to identify new opportunities and maintain competitive advantage.
- Collaborates with leadership to create marketing plans that reflect the firm’s vision and growth aspirations.
- Manages marketing budgets with a focus on maximizing return on investment.
- Proactively builds partnerships with local businesses and community organizations to support initiatives that align with the firm's mission.
- Successfully increased brand visibility and client engagement through targeted marketing strategies.
- Strengthened the firm's community presence through innovative partnerships and philanthropic efforts.
- Delivered measurable improvements in digital performance and campaign ROI, demonstrating marketing effectiveness.
- Built strong relationships with industry professionals and influencers.
CEO
01.2017 - Current
- KIDBIZ Exchange
Director, Diversity and Marketing
Emed Medical Company
07.2015 - Current
- Develops and implements programs to identify and engage diverse suppliers in order to promote business relationships
- Represents Company at tradeshows, forums, and professional business functions nationwide
- Serves as a reference source for both internal and external supplier diversity related inquiries
- Manages program budget allocation and reporting
- Prepares financial and impact reports
- Obtains documents, clearances, certificates and approvals from local, state and federal agencies
- Creates all Company marketing materials for social media, boardroom, and office presentations that include video and text- synced depositions for enhanced understanding
- Implements Company marketing strategies - including campaigns, events, digital marketing
Interventionist Assistant
Kratz Elementary School
10.2012 - 07.2015
- Planned and implemented curriculum that met the developmental needs of children in reading program
- Conducted evaluations and assessments of children as needed
- Participated in the design and lead implementation of the monitoring and evaluation framework for all student programs
- Maintained up to date record of students' progress and provided direct and/or consultative services to children and families
- Gathered, organized, and analyzed data on student needs and progress.
- Developed strong relationships with students, fostering trust and promoting a positive learning environment.
- Conducted small group instruction focusing on specific skill areas, allowing for targeted remediation efforts within the classroom setting.
Product Specialist
Nordstrom Saint Louis Galleria
08.2011 - 06.2015
- Set and achieved personal sales goals while supporting the goals of the team
- Scheduled major events and employee trainings
- Managed all new product launches
- Built and maintained strong vendor relationships to maximize business results
- Ensured that the productivity and actions of employees met/supported the overall operational goals of the department as established by department leadership
Legislative Researcher
01.2011 - 12.2011
- St
- Louis City Hall
Lobbyist
01.2009 - 12.2009
- Associated Students University Missouri
Education
MBA - Business Administration
Webster University
Webster Groves, MO01.2016
Master of Arts - Management and Leadership
Webster University
Webster Groves, MO01.2012
Bachelor of Arts - Political Science
University Missouri - St. Louis
01.2010
High School Diploma -
Gateway STEM High School
St. Louis, MO01.2004
Skills
- Strategic Marketing Planning
- Advertising campaigns
- Digital Marketing & Social Media Management
- Brand Development & Positioning
- Budget Management & ROI Optimization
- Project planning
- Market Research & Data Analysis
- Content Creation & Copywriting
- Campaign Development & Execution
- Creative and innovative
Accomplishments
- Phenomenal Woman Awards Recipient - 2018
- Made Moguls Black Tie Community Award Recipient - 2018
- Boys and Girls Club of Greater St. Louis Hall of Honor Inductee - 2017
- DELUX Magazine Power 100 - 2016
- Who's Who Diversity in Color - 2016
- EMERGING30: 30 UNDER 30 -2016
- President, St. Louis Board of Education -2015 to 2018
- UMSL Woman Trailblazer Award 2021
Timeline
Marketing Director
Holland Law Firm
03.2021 - Current
CEO
01.2017 - Current
Director, Diversity and Marketing
Emed Medical Company
07.2015 - Current
Interventionist Assistant
Kratz Elementary School
10.2012 - 07.2015
Product Specialist
Nordstrom Saint Louis Galleria
08.2011 - 06.2015
Legislative Researcher
01.2011 - 12.2011
Lobbyist
01.2009 - 12.2009
Master of Arts - Management and Leadership
Webster University
Bachelor of Arts - Political Science
University Missouri - St. Louis
High School Diploma -
Gateway STEM High School
MBA - Business Administration
Webster University
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