Susan Madden
Hightstown,NJ
Summary
Dynamic Program Manager with a proven track record at CFMA, excelling in project management and event planning. Expert in budget forecasting and contract negotiation, I successfully delivered high-impact webinars and enhanced public relations efforts. Adept at fostering relationships and driving initiatives that elevate organizational visibility and engagement. Highly-motivated employee with desire to take on new challenges. Strong work ethic, adaptability, and exceptional interpersonal skills. Adept at working effectively unsupervised and quickly mastering new skills.
Overview
28
28
years of professional experience
Work History
Program Manager, Education Dept.
CFMA
Princeton, NJ
05.2017 - Current
- Company Overview: (Construction Financial Management Assoc.)
- Manage the delivery of continuing professional education live online for professionals in the finance industry (CPAs, CFOs, and Controllers). Work with subject matter experts on content development.
- Host year-round industry-related webinars and online courses. Secure speakers and attend conferences representing the organization. Update the website. Provide and implement creative marketing ideas to enhance event attendance and membership growth.
- Respond to customer calls and emails, invoicing, and high-volume calendar management. Report on meetings, event outcomes.
- Responsible for detailed record-keeping for the National Credentialing Agency to renew the annual license.
- Work with third-party vendors in negotiating contracts and tracking deliverables. Work with the department to create annual budgets and financial forecasting.
- Complete meeting minutes, create digital assets for courses, schedule, and proofread promotional emails and social media posts. Use a variety of programs: Zoom, Cvent, Teams, LMS, Microsoft Suite, Word, Excel, PowerPoint, and Monday.com.
- Certified as a Digital Events Specialist.
Specialist, Public and Government Affairs (part time)
AAA Mid-Atlantic
Hamilton, NJ
09.2011 - 05.2017
- Company spokesperson with the news media. Conducted interviews about current motoring, travel, and legislative issues.
- Wrote and disseminated news releases; monitored press coverage.
- Met with state and local legislators to coordinate lobbying efforts.
- Community group collaboration & relationship development to enhance public awareness campaigns about safe driving practices.
- Promoted AAA Foundation outreach efforts and assisted in public education initiatives.
- Represented AAA at expos and community centers. Contribute content to Facebook and Twitter.
- Certified as a CarFit technician helping seniors drive longer while staying safe.
Public Relations Associate (part time)
Frank Advertising
Cranbury, NJ
12.2008 - 04.2010
- Wrote news releases about clients' products. Pitched story ideas to trade press. Website updates.
- Attended an annual trade show in Chicago to promote clients' products to writers.
Communications Associate
Fox Chase Cancer Center
Phila., PA
10.2001 - 09.2002
- Wrote press releases about the Fox Chase Cancer Center's research initiatives.
- Escorted television crews on campus promote news coverage. Assisted the director in all public relations efforts.
Press Officer, Public Affairs Dept.
University of Pennsylvania Medical Center
Phila., PA
05.1997 - 11.2000
- Responsible for promoting the University of Pennsylvania Medical Center to the local, national, and international media.
- Met regularly with health care professionals at all levels and wrote about the new and innovative clinical services, surgical procedures, and scientific discoveries conducted at Penn.
- Pitched story ideas to television producers and newspaper reporters.
- Coordinated major press conferences, detailed progress of various projects to director.
- Assisted or managed crisis communications whenever situations occurred.
- Worked with government officials in promoting health-related public awareness campaigns.
Education
Bachelor of Arts degree - Journalism
Temple University
Phila., PA05.1992
Skills
- Project management and event planning
- Budgeting and negotiation
- Webinar hosting and public relations
- Relationship management
- Strategic planning
- Customer service excellence
- Process optimization
- Decision-making skills
Volunteer Experience
- Co-Advisor, Greater Hightstown Juniorettes community service youth group
- Member, New Jersey State Federation of Women's Clubs
- Treasurer, Hightstown High School Parents Association, 2018, 2022
Timeline
Program Manager, Education Dept.
CFMA
05.2017 - Current
Specialist, Public and Government Affairs (part time)
AAA Mid-Atlantic
09.2011 - 05.2017
Public Relations Associate (part time)
Frank Advertising
12.2008 - 04.2010
Communications Associate
Fox Chase Cancer Center
10.2001 - 09.2002
Press Officer, Public Affairs Dept.
University of Pennsylvania Medical Center
05.1997 - 11.2000
Bachelor of Arts degree - Journalism
Temple University
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