Susan McCormack Johnson
Chesterfield,VA
Summary
Strategic sales professional with extensive experience in healthcare. Analytical & innovative marketer prepared to meet customer needs to exceed goals. Focused on increasing sales opportunities & advancing business objectives by building strong relationships with clients. Passionate about providing exceptional customer experiences, continuous improvement, teamwork, & creating unique plans for success in all areas of sales.
Overview
20
20
years of professional experience
Work History
Business Development Manager
IvyRehab Physical Therapy Orthopedic
Richmond, Virginia
07.2022 - Current
- Territory Year over Year Growth 134%
- Developed and implemented strategies to increase sales and market share.
- Determined business development opportunities and implemented effective strategy for client acquisition.
Owner & Operator
McCormack-Johnson Group, LLC
Richmond, VA
08.2016 - 07.2022
- Triple social media engagement through compelling posts to grab consumers' attention
- Conceptualize & create enriching organic content to drive sales & surpass goals
- Generate marketing materials for improved direct sales as fractional marketing manager
- Coordinated efforts to increase client's new patient registration by more than 15%
- Grew direct access physical therapy patient population by 50% via awareness campaign
Marketing Manager
OrthoVirginia
Richmond, VA
01.2008 - 08.2016
- Implemented grassroots marketing communication campaign on social media & at events
- Created statewide rebranding plan, including launch of new website, digital ads, & SEO
- Analyzed data from focus groups of 20-100 participants to guide campaign messaging
- Maintained budgetary accountability for up to $200K, regularly reporting positive ROI
Marketing Manager & Center Manager
MedQuest Associates
Richmond, VA
05.2004 - 01.2008
- Grew sales by 114% in 2006 & by 50% from 2007-2008 through strategic planning efforts
- Exceeded sales goals & increased territory by 25% from 2004-2005
- Managed up to 30 marketing, technical, & staff members to improve advertising & service
- Ranked in top 15% of national salesforce in 2004 & #1 in regional product sales in 2005
Education
Master of Arts - French
Middlebury College
Bachelor of Arts - French
Centre College of Kentucky
Skills
- Sales
- Business Development
- Mentoring & Coaching
- Technology
- Medical Marketing
- Strategic Partnerships
- Project Management
- CRM Platforms
- Decision-Making
- Sales Presentations
- Prospecting
- Relationship Development
Corecompetencies
- Fractional Sales, Manage sales teams to boost profits & grow territory while controlling cost
- Branding, Design marketing strategies to connect with customers, educate, & build loyalty
- Customer Service, Adjust sales tactics to provide individualized experiences for each client
- Mentoring & Coaching, Enhance each teammate's performance to exceed top-tier goals
- Technology, Incorporate videos, blogs, & photos to optimize social media, content, & SEO
Timeline
Business Development Manager
IvyRehab Physical Therapy Orthopedic
07.2022 - Current
Owner & Operator
McCormack-Johnson Group, LLC
08.2016 - 07.2022
Marketing Manager
OrthoVirginia
01.2008 - 08.2016
Marketing Manager & Center Manager
MedQuest Associates
05.2004 - 01.2008
Master of Arts - French
Middlebury College
Bachelor of Arts - French
Centre College of Kentucky
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