Dynamic healthcare professional with a proven track record of enhancing patient care and driving growth through strategic planning and effective territory management. Skilled in CRM platforms and patient advocacy, I excel in developing solutions that improve satisfaction and operational efficiency. My approach fosters strong relationships, leading to significant achievements in business development and program innovation.
Overview
18
18
years of professional experience
Work History
Clinical Liaison
Kindred
01.2018 - Current
Account manager for multiple hospital systems to drive territory growth and profitability.
Enriched patient experience by coordinating multidisciplinary team meetings to review individualized goals and progress updates regularly.
Assisted in staff education and development by sharing clinical expertise in relevant areas such as mechanical ventilation, respiratory, wound care, and other medically complex criteria.
Enhanced care coordination by collaborating with healthcare providers, patients, and families to develop comprehensive care plans.
Facilitated seamless transitions of care for patients entering acute care services, resulting in reduced anxiety and improved healing environment.
Cultivated productive relationships with referral sources, leading to increased admissions for the facility.
Conducted thorough assessments of patients'' medical histories, diagnoses, prognoses, medications, and treatment goals to determine eligibility for specific programs or services.
Promoted positive patient outcomes by identifying potential barriers to recovery and addressing them proactively with the treatment team.
Collaborated with marketing efforts to showcase facility strengths and attract new referral sources from local hospitals or community-based organizations.
Streamlined the referral process for smoother patient transitions into post-acute care settings through meticulous documentation and timely communication.
Developed strong rapport with community partners by attending local health fairs, conferences, or networking events to promote the facility''s programs and services.
Optimized resource utilization by identifying opportunities for cost savings within clinical operations without compromising patient care quality.
Increased patient satisfaction by effectively communicating with interdisciplinary teams, relationship manager for clients, and problem solving any issues to ensure customer satisfaction.
Improved overall facility performance by participating in quality improvement initiatives targeting key metrics such as length of stay or patient satisfaction scores.
Business Development Executive
Amedisys Hospice
04.2016 - 10.2017
Increased client base by identifying and pursuing new business opportunities through market research and competitor analysis.
Leveraged CRM tools to track leads and analyze data, optimizing sales efforts for maximum return on investment.
Delivered presentations to physician practices, hospital administrators, directors of case management teams and other facilities, raising company profile and attracting potential clients.
Negotiated contracts with key stakeholders, resulting in favorable terms for the company and long-term.
Established a robust sales pipeline by consistently identifying, qualifying, and nurturing leads through various outreach methods.
Generated revenue growth by developing and executing targeted sales strategies to expand market share.
Translated customer needs into quick problem solving solutions.
Streamlined internal processes within the business development department, reducing inefficiencies and increasing productivity among team members.
Assisted marketing department in creating targeted campaigns that effectively communicated the value proposition of our products/services to potential customers.
Contributed to industry events and trade shows to showcase products and gather industry intelligence.
Met with customers to discuss and ascertain needs, tailor solutions and close deals.
Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
Gained customer trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.
Increased sales with execution of full sales cycle processing from initial lead processing through conversion and closing.
Attended monthly sales meetings and quarterly sales trainings.
Director Hospice Service Line
VNA Health Group
01.2015 - 04.2016
Developed high-performing teams by providing mentorship and guidance of program for program growth.
Enhanced team collaboration through fostering open communication, goal setting, and empowering employees to voice their opinions.
Worked closely with organizational leadership and board of directors to guide operational strategy.
Improved project efficiency with strategic planning, resource allocation, and time management practices.
Implemented innovative solutions to solve complex problems, resulting in increased productivity and streamlined operations.
Boosted client satisfaction rates through exceptional relationship management and prompt resolution of issues.
Assisted with sales and marketing strategies to foster achievement of revenue goals.
Spearheaded successful product launches that resulted in increased brand visibility and customer acquisition.
Optimized operational processes using analytics tools to address client-specific metrics.
Drafted and distributed reports to assist board members with critical business decisions.
Tracked trends and suggested enhancements to both challenge and refine company's product offerings.
Monitored office workflow and administrative processes to keep operations running smoothly.
Physician Liaison
VNA Health Group
04.2014 - 01.2015
Collaborated with marketing teams to develop targeted materials promoting services offered by the practice.
Implemented a strategic plan to grow the physician practice''s network of referring providers, resulting in higher overall revenue.
Organized educational events for new and referring physicians, promoting knowledge sharing and collaboration among specialists.
Developed a system for tracking key performance indicators related to physician referrals, enabling more informed decision-making regarding resource allocation.
Increased physician satisfaction by addressing concerns and providing timely feedback on patient referrals.
Conducted regular meetings with physicians to discuss referral strategies and ensure patient needs were met.
Established a strong rapport with local healthcare organizations, creating opportunities for collaboration and cross-referrals between practices.
Served as a liaison between patients, families, and medical professionals, ensuring seamless coordination of care throughout treatment processes.
Developed monthly newsletter sent to practitioner offices with informative business practice articles and suggestions for promoting brand awareness.
Developed comprehensive reports to analyze trends in referral patterns, identifying areas for improvement and growth.
Streamlined communication between physicians and hospital staff, ensuring accurate transfer of patient information.
Presented at local events and meetings to raise awareness about services, attracting new potential referral partners.
Conducted thorough assessments of existing referral sources'' strengths and weaknesses, allowing for targeted improvements in outreach efforts.
Developed highly effective communication, interpersonal and persuasion skills, which were used for interacting with people of all different backgrounds and cultures.
Improved patient referral rates by establishing and maintaining strong relationships with healthcare providers.
Program Development Manager/ Hospice Liaison
Saint Barnabas Hospice And Palliative Care
08.2007 - 01.2014
Assisted with development of new program for increased business growth and lower hospital readmission rates.
Coordinated pilot testing efforts for new programs, gathering valuable feedback for improvements before full-scale rollouts.
Spearheaded initiatives that increased employee engagement in established programs while maintaining high levels of productivity across multiple departments.
Improved internal communications by developing comprehensive documentation and reporting systems.
Fostered a collaborative work environment, promoting open communication and teamwork to ensure project success and efficient problemsolving.
Championed a culture of innovation within the organization by encouraging creative problem-solving methods among team members during the development process.
Managed cross-functional teams to achieve program objectives within budget and time constraints.
Enhanced program efficiency by streamlining processes and implementing project management best practices.
Collaborated with marketing teams to develop targeted messaging strategies for promoting new programs to potential customers or clients.
Presented regular progress reports to senior leadership, keeping them informed of challenges and successes throughout the life cycle of each program.
Community Relations Manager
Sunrise Assisted Living
09.2006 - 08.2007
Responsible for generating new admissions to facility to increase census and revenue.
Primary point of contact for all potential leads
Stayed within budget for marketing expenses
Developed and executed quarterly rolling calendar of events.
Implemented innovative ideas for community programming, offering unique experiences that attracted new business
Taught in-house employees strategies for successful internal and external communications
Worked effectively in fast-paced environments.
Boosted conversion rates by consistently following up with prospective families through phone calls, emails, and personalized communications.
Scheduled Number of appointments to meet with families face-to-face and discuss move-in plans.
Maximized resources by effectively utilizing CRM software to track communication efforts with potential applicants throughout their decision-making process.
Streamlined the admissions process for applicants by efficiently managing application materials and accurately entering data into the system.
Expanded outreach opportunities by representing the facility at hospitals, rehab, senior centers, and other community fairs and events.
Increased resident enrollment by conducting informative and engaging tours for prospective residents and their families.
Informed prospective families of financial options available at our facility and provided guidance on the application process.
Collaborated with other departments to ensure a seamless transition for incoming residents addressing any concerns or issues promptly.
Explained admissions procedures to potential residents.
Led weekly tours and open houses to showcase facility features.
Education
Bachelor Of Science - Recreation Management
Old Dominion University
Norfolk, VA
04.1993
Skills
Patient and family advocacy
Healthcare Industry Knowledge
Customer Service
Conflict Resolution
Sales Cycle Management
Business development and planning
Negotiations
Decision-Making
Strategic Planning
Sales Presentations
CRM Management
Vendor Management
Project Management
Salesforce Management
Market Research
Cost Management
Competitive Analysis
Stakeholder Communication
Evidence-based program development
Industry Trends
Analytics
Public Speaking
Accomplishments
Ranked #1 sales rep for the month 2019; 2020, 2021, 2022– recognized x 6 quarterly highest revenue 1.4 million
Initiated, promoted, and implemented speakers group
Assisted with new program develop within hospital system and outpatient facilities
Successfully managed waitlist and pipeline for facility