Susan Penney

Work History

Manager of Business Development and Sales

Oro Valley Voice LLC/Tucson Smart Shopper LLC

Tucson, AZ

04.2014 - 01.2022

Developed and implemented effective strategies to expand customer base and increase sales.
Created and maintained relationships with key clients, partners, vendors, and industry professionals.
Organized business development initiatives such as trade shows, conferences, seminars, workshops and other events.
Conducted market research to analyze competitor trends in order to gain a competitive advantage.
Managed the process of identifying potential customers and developing new accounts.
Negotiated contracts with customers to ensure best terms of agreement.
Established pricing policies that maximized profits while maintaining customer satisfaction levels.
Supervised sales teams by providing guidance on how to effectively close deals.
Maintained contact with existing customers through phone calls, emails, and visits to build strong relationships.
Developed marketing plans that included budgeting, forecasting, target markets selection and product positioning.
Coached team members on sales techniques and provided constructive feedback when needed.
Assisted in the preparation of presentations for potential clients regarding products and services offered by the company.
Implemented innovative approaches to improve overall customer experience.
Tracked monthly sales to generate reports for business development planning.
Maintained professional network of potential clients and business opportunities.
Created and maintained sales environment to support business objectives.
Established new accounts and serviced existing accounts maintaining professional relationships.
Co-developed quota and compensation plan to motivate and reward sales staff.
Managed production and distribution of collateral materials to support development and marketing goals.
Resolved customer complaints regarding sales and service.
Determined price schedules and discount rates.

Sales & Marketing Consultant

Gannett Co

Tucson, AZ

02.2000 - 09.2013

Provided accurate information about products, prices and services.
Built relationships with customers to encourage repeat business.
Developed and implemented successful advertising campaigns for clients.
Created media plans to maximize exposure of ads across multiple platforms.
Provided assistance with the creation of promotional materials, such as print advertisements and digital banners.
Researched target markets and developed strategies to reach them effectively.
Analyzed client needs and created tailored marketing strategies that met their objectives.
Conducted competitive analysis to identify opportunities in the marketplace.
Coordinated with graphic designers, web developers, photographers, and other professionals on projects.
Negotiated contracts with vendors and suppliers to secure the best pricing available.
Tracked results from campaigns through analytics tools and prepared detailed performance summaries for clients.
Assisted with copywriting tasks related to ad content development.
Provided guidance on brand messaging, positioning, and identity design elements.
Maintained relationships with key industry players including media outlets and influencers.
Performed market surveys to gather insights about customer preferences.
Participated in brainstorming sessions to generate creative ideas for campaigns.
Advised clients on best practices for staying current with emerging technologies.
Developed scripted ad content to enhance client marketing strategies.
Negotiated pricing following company procedures to close sales with new advertisers.
Presented engaging media packages and advertising options to prospects.
Managed and retained existing client accounts.
Helped customers design and layout spec ads.
Upsold advertising packages and options to customers by making outbound sales calls.
Prospected and cold-called customers to develop new sales leads.
Established numerous new accounts, boosting profits significantly.
Exceeded department expectations for productivity and accuracy levels.
Leveraged market analytics to secure new clients in growing territories.
Applied lead generating methods in high number of cold calls per day.
Took daily inbound calls and key-entered orders, faxes, backorders and credit memos for assigned accounts and clients.
Optimized revenue levels by developing engaging promotional programs.
Used persuasive techniques to overcome objections and close new sales opportunities.
Managed organization's largest region, performed full sales cycle duties and increased annual sales.
Developed tool to track and monitor personal sales opportunities, deals in progress and finished contracts.
Participated in incentive programs and contests designed to support achievement of production goals.
Served as integral team member increasing revenue by 25%, in Year after Year.
Reviewed customers' products, advertising history and business to identify effective advertising solutions.
Responded quickly to customer questions and resolved issues to restore satisfaction.
Participated in corporate sales trainings to improve skills set and learn new selling techniques.
Used strong negotiation and persuasion skills to sell advertising products and services.
Identified new customer opportunities through careful study of advertising markets.
Magnified brand awareness by compiling consumer information and market trends to mold marketing approaches accordingly.
Created sales presentations to promote advertising benefits to potential customers.
Delivered cost estimates on advertising plans and services to customers.
Prepared advertising sales contracts and submitted to clients for sign off.
Attended workshops and trade shows to network with new contacts.

Telemarketing Sales Representative

Whitaker Productions

Belview , IL

02.1986 - 01.1987

Conducted outbound calls to potential customers in order to generate sales leads.
Built relationships with clients through effective communication and customer service.
Followed up on inquiries from potential customers in a timely manner.
Provided product information, pricing details and special offers to interested customers.
Resolved customer complaints in a professional manner while following company procedures.
Collaborated with team members to develop strategies for increasing sales performance.
Generated reports on sales activities including number of calls made, appointments set and closed deals.
Adhered to all applicable telemarketing regulations while making outbound calls.
Received incoming calls from customers inquiring about products or services.
Educated potential customers on features, benefits, advantages and disadvantages of products being offered.
Listened attentively to customer needs in order to provide appropriate solutions.
Developed creative ideas for marketing campaigns aimed at generating more leads.
Resolved customer inquiries, questions and concerns to consistently offer quality service and meet performance benchmarks.
Contributed to team efforts by successfully accomplishing and exceeding daily sales goals.
Made appointments with interested customers according to schedule availability.
Collaborated with management to resolve concerns and problem calls.
Followed up on sales leads through outbound calling.
Communicated effectively with clientele to maintain customer satisfaction and loyalty.
Provided timely, courteous and knowledgeable responses to information requests.

Summary

Overview

Work History

Manager of Business Development and Sales

Sales & Marketing Consultant

Telemarketing Sales Representative

Education

Arizona Real Estate Broker - Arizona Real Estate

Some College (No Degree) - Education

Skills

Work Availability

Timeline

Similar Profiles

Roger OcampoRoger Ocampo

Candice ZamoraCandice Zamora

Diuber Oro CampanaDiuber Oro Campana