Susan Raver
Canton,GA
Summary
Dynamic Director oversees every facet of production with strong project management and decision-making skills. Brings comprehensive knowledge of creative project management, planning and technical operations. Skilled at coordinating production plans and personnel resources to complete work under tight deadlines within scope and budget.
Overview
10
10
years of professional experience
Work History
Marketing Operations Manager
LendingPoint LLC
Kennesaw
11.2022 - 08.2023
- Implemented new project management and digital asset management platforms, improving visibility and reporting by 100%
- Reduced platform spend by 30K through assuming set-up, training and adoption to workflows, traffic and asset management protocols
- Communicated between staff and internal business units the coordination and execution of 50-75 projects weekly
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads
- Managed 25M marketing budget and associated P&L to develop and execute marketing strategies, budgets and sales plans for business segments
Director of Client Engagement
Incitrio
San Diego
09.2020 - 09.2022
- Managed a staff of 15 internal and outsourced creative designers, copywriters, web developers, digital marketing managers and video producers
- Oversight of client onboarding, strategy, scoping of work, budget creation and project planning and management through completion
- Integrated Marketing Sr. Account Management of 10 - 20 retained clients with an average of 20-60 hours monthly
- Optimized operational processes using analytics tools to address client-specific metrics
- Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
Project Marketing Manager/Global
Maytronics
Duluth
04.2019 - 09.2020
- Directed project management of all marketing programs within 3.4M marketing budget spend.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
- Steered execution of 1.5M dollar marketing merchandising fulfillment program, through sourcing local warehousing, automating orders, and utilizing corporate shipping account through reducing overall program spend YOY by 50K.
- Contributed to exceeding companywide budget goal during Q1 of COVID19 by 20%, through development and execution of creative campaign and content deliverables to increase Marketplace demand.
Sr. Traffic Manager
Black Bear Design Group
Chamblee
03.2018 - 04.2019
- Managed and developed agency staff of 10 to support 35 retained clients and 30 website builds
- Balanced workloads and assigned specific tasks to team members in order to accomplish strategic objectives
- Conducted monthly audits to ensure creative briefs and deliverables were executed accurately to measured success against projected ROI
- Reconciled all monthly retained accounts and generated reconciliation reports for resource utilization and client transparency
- Implemented and documented process improvement measures to ensure quality standards, timely communication and expediting of all service requests.
- Successfully maintained 100% of all retained accounts
Creative Services Manager
Phase 3 Marketing & Communication
Atlanta
04.2017 - 03.2018
- Responsible for assessment of approximately 75 projects weekly
- Managed a staff of 15 creative resources, including art directors, copywriters, designers, production artists, illustrators, videographers and social media content creators
- Assessed and distributed project assignments determined on skill set, scope, timing and bandwidth
- Created, trained and streamlined companywide workflow process within project management system, improving capacity by 40%
- Communicated to all stakeholders project health, project milestones, resource allocation and budgeted needs and overall project development
- Maintained all DAM and file organization for all agency and customer assets
- Implemented quality standards for all produced media including digital marketing, print, video, website and event deliverables
Ecommerce Project Manager/Web Development
Celerant Technology Corp
Roswell
05.2016 - 04.2017
- Managed enterprise ecommerce accounts, directing website creation and integration with existing POS systems
- Implemented all agile project plans, software training, site design coordination and development and QA of large national retail accounts
- Achieved project deadlines by coordinating with internal team and contractors to manage performance
- Appointed relationship manager of enterprise accounts through business acumen and ability to build and retain relationships
Global Project Manager/Packaging Graphics
Matthews International/SKG/Kimberly-Clark
Roswell
09.2015 - 05.2016
- Managed client relationship including project research and planning of global packaging requests for 25 MarCom managers
- Developed and implemented project plans and budgets to ensure successful execution
- Identified file creation overlap of e-commerce rendering requests, eliminating cost to marketing department by 50%
- Directed transition of major Halyard Health brands to Kimberly Clark private label branding to meet OSHA mandated deadline
- Created design brief and engineering specification for more than 200 monthly components
- Verified quality of deliverables and conformance to specifications before submitting to clients.
Digital Media Account Manager/Inventory Analyst
YP Holdings
Tucker
04.2013 - 09.2015
- Directed high-level account management of digital media, direct mail,website landing pages and online ads for national white-glove accounts
- Collaborated with sales, operations, finance, creative and production to deliver marketing campaigns on time and within budget
- Managed volume by strategic initiatives, including effective streamlining of process and handling time to increase account retention
- Appointed Marketing Immediate Consultant to expedite all urgent customer orders by providing real time marketing consultations
- Addressed problems with accounting, billing, and service delivery to maintain and enhance client satisfaction, and reduce inventory
Education
Bachelor of Arts - Graphic Design
Boston University
Boston, MASkills
- Company Guidelines
- Financial Reporting
- Budget Management
- Issue Resolution
- Task Delegation
- Innovation and Creativity
Quote
Every problem is a gift—without problems we would not grow.
Tony Robbins
Timeline
Marketing Operations Manager
LendingPoint LLC
11.2022 - 08.2023
Director of Client Engagement
Incitrio
09.2020 - 09.2022
Project Marketing Manager/Global
Maytronics
04.2019 - 09.2020
Sr. Traffic Manager
Black Bear Design Group
03.2018 - 04.2019
Creative Services Manager
Phase 3 Marketing & Communication
04.2017 - 03.2018
Ecommerce Project Manager/Web Development
Celerant Technology Corp
05.2016 - 04.2017
Global Project Manager/Packaging Graphics
Matthews International/SKG/Kimberly-Clark
09.2015 - 05.2016
Digital Media Account Manager/Inventory Analyst
YP Holdings
04.2013 - 09.2015
Bachelor of Arts - Graphic Design
Boston University
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