Summary
Overview
Work History
Education
Skills
Certification
Oil Painting, Salmon fishing, Golf, Dahlia growing
Timeline
Generic

Susan Rosenfield

Bellevue,WA

Summary

Enthusiastic Sales and Customer Service professional with expertise in communication and negotiating. Driven to provide superior quality customer service. Innovative in leveraging extensive knowledge of products and services as well as creating solutions for customers to drive loyalty, retention and revenue. Highly adept at training, managing, coaching and mentoring sales and customer service associates with talent for interacting with staff at all levels of organization and public.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Sales Representative

Radio Systems Inc, Invisible Fence
01.2019 - Current
  • Sold integrated, advanced and highly engineered electronic pet containment systems and services to customers by pursuit of prospecting, developing, growing and maintaining over 30 new clients per month in sales portfolio in the greater Northwest.
  • Identified and pursued self-generated leads.
  • Executed sales strategy, new opportunities/leads and generated sales portfolio to exceed sales quotas and revenue growth.
  • Acted as highest-level career sales professional through consistent sales portfolio management, goal attainment and expert knowledge and leadership of brand services and emerging innovative products.
  • Managed and increased account contract values by 15% year over year to secure customer satisfaction and repeat business.
  • Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.

Development Director

Kirkland Arts Center
01.2017 - 01.2019
  • Provided leadership to the organization’s efforts to obtain financial and other support to sustain its work.
  • Creation and implementation of the annual development strategy with focus on major gifts and sponsorships from $3K-$50K.
  • Project management of major fundraiser ARTbeat and committee leadership.
  • Stewardship and cultivation (relationship building) of high net income donors.
  • Identified new sources, both individual and business, of support as donors and vendors.
  • Created fundraising materials utilized for social media, websites and mass mailings.
  • Cultivated relationships with community, business and local civic leaders in order to draw attention to non-profit arts institutions and bring in new donors and volunteers.
  • Researched possible grants and created proposals to submit along with grant applications.
  • Attended special events, acting as client representative and making new contacts with possible donors.
  • Created fundraising materials utilized on social media and websites and sent out in mass mailings.
  • Organized and spoke at events and galas.
  • Collaborated with staff to introduce donor initiatives and exceed team goals.

Bootcamp

CodeFellows
01.2015 - 01.2016
  • Re-educated in computer sciences, gained ScrumMaster project management certification, learned coding.
  • Developed lending software Polonius.
  • Created process documents to comply with planned requirements, utilized user issues and reviewer feedback, used demonstrated writing, and analytical skills in broad areas of technology.
  • Learned software quickly in areas of database design, development, networking, and client/server applications
  • Planned Agile best practices and encouraged team cohesion, overcoming impediments, and hurdles to productivity.
  • Facilitated Scrum framework – sprint planning, backlog grooming, daily scrums, sprint reviews, and sprint retrospectives.

Director of Marketing and Business Development

Maui Arts & Cultural Center
01.2012 - 01.2015
  • Managed and wrote multiple project grants supporting $9M organizational budget towards core presenting and educational programs
  • Dynamically increased grant income year over year by 3% with email, digital and print marketing strategies for Hawaii’s largest multi-disciplinary arts & cultural center
  • Created and managed social media campaigns to increase brand engagement.
  • Wrote and distributed press releases to increase brand visibility.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
  • Devised content strategy to effectively engage target audiences.
  • Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Coordinated with design and media teams to develop high-quality creative assets.
  • Implemented 75 presenting season project events in 7-month time-frame with 3M budget
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
  • Managed budget allocation and resource utilization to maximize marketing ROI.

Education

Bachelor of Science - Business Administration

Western Governors University
Seattle
01.2020

Some College (No Degree) - Marketing

University of Washington
Seattle, WA

Associate of Arts - Merchandising and Management

Bellevue College
Bellevue, WA

Skills

  • Project Strategy
  • Pricing Promotion
  • Relationship building and account management
  • Driving Growth
  • Complex Negotiation skills
  • Problem-solving and decision-making
  • Microsoft Office Suite
  • Adobe Creative Suite, Canva, Photoshop, InDesign
  • Little Green Light, Tessitura, Black Baud
  • CRM: Salesforce, Lightning
  • Sharepoint, Teams, Slack
  • Facebook, Instagram, Twitter, Wordpress
  • Systems and software programs
  • Account servicing

Certification

  • Certified ScrumMaster CSM, SolutionsIQ - 2018

Oil Painting, Salmon fishing, Golf, Dahlia growing

In my spare time I enjoy taking oil painting workshops with a variety of teachers. I love salmon fishing in the straights of Juan de Fuca or trout fishing in Lake Sammamish. I have a flower farm in Happy Valley Redmond with my name on it and my sister and I sell flowers and dahlia tubers during the Summer. 

Timeline

Sales Representative

Radio Systems Inc, Invisible Fence
01.2019 - Current

Development Director

Kirkland Arts Center
01.2017 - 01.2019

Bootcamp

CodeFellows
01.2015 - 01.2016

Director of Marketing and Business Development

Maui Arts & Cultural Center
01.2012 - 01.2015

Bachelor of Science - Business Administration

Western Governors University

Some College (No Degree) - Marketing

University of Washington

Associate of Arts - Merchandising and Management

Bellevue College

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Susan Rosenfield