Susan Slaton
Dallas,TX
Summary
Innovative Marketing leader with 4+ years of experience delivering exceptional marketing campaigns, content and collateral based on established and innovative strategies. Results-oriented and collaborative professional bringing expertise in brand management and social media engagement. Detail-oriented, attentive and decisive leader.
Overview
3
3
years of professional experience
Work History
Senior Associate Brand Manager
Dave & Buster's
05.2024 - Current
- Managed cross-functional teams for successful product launches, resulting in market share growth.
- Developed comprehensive go-to-market strategies for new product launches which lead to significant increases in market penetration.
- Collaborated closely with global teams to ensure consistent branding across all markets and channels.
- Increased brand recognition by developing and executing targeted marketing campaigns.
- Implemented effective promotional activities, driving increased consumer interest in products and services.
- Developed strategic partnerships with key industry influencers, expanding brand reach and credibility.
- Oversaw budget management for multi-million-dollar projects, ensuring optimal resource allocation for maximum ROI.
Marketing Communications Associate
Dave & Buster's
03.2023 - 05.2024
- Demonstrated leadership and strategic thinking in gaming and Food & beverage industries across 2 brands - Dave & Buster's + Main Event Entertainment.
- Enhanced operational efficiency and managed all creative execution plans for 50+ campaign promotions per quarter.
- Collaborated closely with teams to ensure seamless execution of campaigns.
- Managed 6+ external agency partners and facilitated communication between stakeholders through timely and thorough follow-up on inquiries and concerns.
- Orchestrated 40+ production shoots in first year.
- Maintained transparent progress reporting on budgets and launch plans.
Marketing Coordinator
Main Event Entertainment
01.2021 - 05.2023
- Achieved Main Event's highest recorded comp sales and EBITDA profitability in 2022, leading to successful company sale.
- Guided Main Event's brand transition during its acquisition by Dave & Buster’s, ensuring consistency and relevance.
- Developed, managed, and communicated in-center point-of-purchase (POP) strategy to 50+ field teams.
- Coordinated successful brand strategy initiatives, outperforming competitors by ~10% in sales over 18 months through creative and media efforts.
- Collaborated with external agencies on advertising campaigns, ensuring alignment with overall marketing objectives.
- Supported partnerships with national brands to enhance guest loyalty and relevance, including Party City, KIDZBOP, Skydance Media, and Tiff’s Treats.
Education
Bachelor of Arts - Advertising
Southern Methodist University
Dallas, TX05.2020
Skills
Adobe Creative Suite
MS Office Suite
Strategic Planning
Product Management
Agency Management
Internal Communications
Timeline
Senior Associate Brand Manager
Dave & Buster's
05.2024 - Current
Marketing Communications Associate
Dave & Buster's
03.2023 - 05.2024
Marketing Coordinator
Main Event Entertainment
01.2021 - 05.2023
Bachelor of Arts - Advertising
Southern Methodist University
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