Hi, I’m
Susan St. John
Marketing Expert
Fort Collins,United States
Summary
Dedicated sales and marketing professional with proven success in exceeding goals, retaining customers, and maintaining a strong reputation for customer satisfaction. Innovative and hardworking Marketing Consultant with more than 15 years of experience. Offering expert insights into creating promotional strategies that capture emerging market trends. Highly proficient in marketing best practices and knowledgeable in digital marketing and new media.
Overview
16
years of professional experience
Work History
Ideapond Strategies
Marketing Consultant
09.2020 - Current
Job overview
- Collaborated with the sales team to increase brand awareness and enhance business development by building and maintaining relationships with 10 key accounts.
- Developed technical and non-technical marketing presentations, public relations campaigns, articles, and newsletters.
- Directed marketing plans for 10+ clients, proactively servicing needs, maintaining satisfaction, and consistently achieving profit goals.
- Conducted market research and reported on clients' competition.
- Consulted with clients on business issues and developed innovative, high-impact proposals.
- Managed annual marketing budgets for multiple clients.
- Identified appropriate marketing channels and target customers for campaigns.
Frontier Asset Management
Senior Marketing Manager
12.2018 - 05.2021
Job overview
- Utilized knowledge of online strategies such as search engine marketing, product listings, and affiliate marketing to maximize campaign results.
- Leveraged data insights from surveys, previous campaigns, and market research to develop targeted marketing initiatives.
- Identified potential markets to capitalize on underserved areas.
- Established and managed the overall business plan for the marketing department.
- Oversaw 7-12 yearly projects from concept through completion.
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Recruited and hired capable team members to add value and diverse skill sets to the marketing department.
- Executed search engine marketing, advertising, and public relations campaigns to generate demand and sales leads.
Stopher Construction
Marketing and Business Manager
05.2013 - 05.2018
Job overview
- Created, managed, and executed business plans and communicated company vision and objectives to motivate teams.
- Communicated with customers and vendors positively with particular attention to problem resolution.
- Processed vital documentation, completed forms, and obtained appropriate insurance verification and authorization for services.
- Coordinated team schedules to keep shifts properly staffed during busy periods.
- Anticipated financial impact from operational issues and worked with leadership to develop solutions.
University Of Northern Colorado
Manager of Marketing and Community Relations
11.2007 - 12.2010
Job overview
- Created company brand messaging, collateral materials, customer events, promotional strategies, and product commercialization.
- Managed workflow between staff, coordinating documents, planning, and creative material distribution.
- Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
- Utilized market trends and target audience statistics to effectively and appropriately market products.
- Used data analytics to track lead generation campaigns and improve quality.
- Worked with graphic designers and writers to establish theme and tone for content.
- Executed search engine marketing, advertising and public relations campaigns to generate demand and sales leads.
Education
Western Michigan UniversityKalamazoo, MI
BBA from Marketing
Skills
- Strategy Development
- Social Media Integration
- Client Meetings
- Business Planning
Timeline
Marketing Consultant
Ideapond Strategies
09.2020 - Current
Senior Marketing Manager
Frontier Asset Management
12.2018 - 05.2021
Marketing and Business Manager
Stopher Construction
05.2013 - 05.2018
Manager of Marketing and Community Relations
University Of Northern Colorado
11.2007 - 12.2010
Western Michigan University
BBA from Marketing
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