Susan Thomann
Wichita
Summary
Vice President with extensive experience in strategic planning and change management. Proven ability to drive growth and enhance profitability through effective communication and collaboration across functions. Strong track record in managing client relationships and delivering results in competitive environments.
Overview
26
26
years of professional experience
Work History
Vice President, Client Services
Corpay Lodging
Wichita
08.2008 - 11.2026
- Developed and executed strategic plans to align with organizational vision.
- Implemented business strategies to drive growth and enhance profitability.
- Spearheaded initiatives to improve customer service processes while ensuring quality standards.
- Reported performance metrics and strategic opportunities to executive leadership.
- Guided change management efforts for seamless adoption of new practices.
- Analyzed competitive landscape to refine strategies and sustain competitive edge.
- Facilitated workshops and meetings to ensure alignment on goals and objectives.
- Collaborated with marketing to create effective branding and promotional strategies.
Director, Product Management
CLC Lodging
Wichita
08.2008 - 04.2017
- Reporting to the President, responsible for the product management of CLC Lodging’s small business programs to include managing all facets of customer service and CLC’s Inbound Sales team. Customer retention, pricing strategies and new product initiatives have been instrumental in the increase of CLC’s small business revenue from $4 million in 2009 to over $27 million year-end 2014. Accountable for product and pricing planning and execution, including gathering and prioritizing market and client requirements, and helping define product and pricing strategy.
- Conduct client research to identify product performance gaps, competitive advantages, in addition to identifying key product messaging and positioning statements.
- Collaborate with internal departments to develop Product Requirements Documents to define and prioritize product enhancements for company-wide growth initiatives.
- Define and manage beta and pilot testing programs, in addition to overseeing user acceptance testing.
- Communicate product changes to internal teams and conduct training prior to any “go live” date.
- Developed marketing initiatives to retain existing accounts, re-engage lapsed clients, drive frequency, and acquire new accounts to support revenue growth goals.
- Supported the development of core messaging and positioning, sales tools and marketing collateral.
- Introduced and responsible for CLC’s mobile app technology deployment to bring the CLC Lodging Hotel Locator for iPhone and Android to market for all CLC customers.
- Manage CLC’s CheckINN Card customer service and inbound sales teams, with a core focus on delivering outstanding customer service, implementing customer retention initiatives, and driving new small business sales through focused outreach to yet-to-start and lapsed accounts.
Marketing Director
BeautyFirst
Wichita
10.2004 - 07.2008
- Developed marketing strategies for diverse beauty products across multiple channels.
- Collaborated with cross-functional teams to enhance brand visibility and engagement.
- Coordinated events and promotions to increase customer interaction and loyalty.
- Established partnerships with influencers to broaden brand reach and awareness.
- Organized promotional campaigns, including social media, print materials, press releases, and website content.
- Created customer-focused messaging that resonates with target audiences.
- Executed updated marketing plans to increase branding exposure, customer traffic and sales.
- Provided guidance on creative direction for branding efforts across multiple channels.
- Coordinated events such as trade shows and conferences to promote products or services.
- Collaborated with internal stakeholders to ensure products meet customer expectations.
- Managed relationships with advertising agencies and vendors.
Marketing Director
Coalition Computing
Wichita
04.2001 - 10.2004
- Assisted the President in the development of the company’s marketing and sales strategies. Responsible for developing and executing the marketing and sales plan, in addition to identifying new business development opportunities.
- Directed and managed the company's business-to-business marketing and sales initiatives through direct mail target marketing, telemarketing, trade shows, public relations, and advertising.
- Successfully identified new markets to expand the distribution of the company’s product lines—both regionally and nationally.
- Successfully launched FlexAbility—a proprietary data collection solution—and attained Microsoft certification to resell the product to Microsoft’s strategic Value Added Reseller group.
- Supervised internal staff of sales representatives to maintain an effective prospect, lead, and sales management process, and to ensure sales quotas were met.
Education
MBA - Business Administration And Management
Webster University
Wichita, KS03-2001
Skills
- Strategic planning
- Change management
- Customer service improvement
- Market analysis
- Product development
- Client relationship management
- Cross-functional collaboration
- Performance metrics reporting
- Team leadership
- Problem solving
- Effective communication
- Initiative execution
- Project management
- Data analysis
- Market research
- Business growth strategies
- Account management
- Recruiting and interviewing
- Verbal and written communication
- Complex problem-solving
- Performance evaluation and monitoring
- Critical thinking
References
References available upon request.
Timeline
Vice President, Client Services
Corpay Lodging
08.2008 - 11.2026
Director, Product Management
CLC Lodging
08.2008 - 04.2017
Marketing Director
BeautyFirst
10.2004 - 07.2008
Marketing Director
Coalition Computing
04.2001 - 10.2004
MBA - Business Administration And Management
Webster University