Susan Tremblay
Boylston,MA
Summary
Business development professional with robust history of driving growth and fostering partnerships. Proven ability to identify market opportunities and execute strategic initiatives for revenue generation. Collaborative team player with strong focus on achieving results and adapting to dynamic business environments. Skilled in relationship building, market analysis, and project management.
Overview
28
28
years of professional experience
Work History
Director of Community Relations
Benchmark Senior Living at Shrewsbury Crossings
08.2023 - 05.2025
- Company Overview: Assisted living and Memory Care Community
- Increased occupancy from 80% to average 94%
- Enhanced community engagement by developing and implementing strategic outreach programs.
- Worked closely with marketing management to develop and execute community relations activities.
Sales, Service and Marketing Manager
George C. Moore
11.2022 - 08.2023
- Company Overview: Manufacturer of narrow textiles for the apparel, athletic, medical and tactical markets
- Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
- Monitored competitor activities, adapting strategies to maintain competitive advantage.
- Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
- Collaborate across internal teams to ensure on time delivery for all customer orders with 95%+ line fill.
Sales Manager
George C. Moore
09.2020 - 11.2022
- Overcame objections from potential clients by addressing concerns effectively and offering customized solutions based on their unique needs.
- Managed key accounts with strategic planning and relationship building, resulting in increased customer loyalty and repeat business.
- Increased revenue by 67% YoY 2020 to 2021 to beat 2019 pre-pandemic result; +12.7% 2022
- Increased profit by 33% YoY 2020 to 2021; +20.67% 2022
Sales Analyst
George C. Moore
03.2017 - 09.2020
- Increased sales efficiency by streamlining data analysis and reporting processes.
- Enhanced profitability with thorough sales trend evaluations and strategic recommendations.
- Worked with operations and purchasing teams to reduce inventory, drive down costs and increase bottom line profit without impacting customer service levels.
Account Executive
RD Weis
01.2015 - 01.2017
- Company Overview: Commercial flooring installation and maintenance sales in the greater Boston / southern NH / RI markets
- Exceeded sales targets consistently by identifying new business opportunities and creating customized solutions for clients.
Vice President, Product Development
Simplicity Creative Group/Wrights
01.1999 - 12.2008
- Spearheaded organizational restructuring initiatives, streamlining operations and reducing overhead costs.
- Developed new revenue streams by identifying growth opportunities and forging strategic partnerships with key industry players (WalMart, JoAnn Fabrics, Hobby Lobby, Michaels).
- Managed financial planning and budgeting processes, ensuring fiscal responsibility and maximizing return on investments.
- Oversaw divisional marketing, advertising and new product development.
Director of Marketing
Simplicity Creative Group/Wrights
01.1999 - 12.2001
- Responsible for marketing, strategic planning and new product development direction for five brand groups with annual sales of $24 million.
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
- Developed comprehensive marketing plans for product launches, resulting in increased sales and market share.
Product Manager
Simplicity Creative Group/Wrights
01.1997 - 12.1999
- Increased divisional sales by 36% and reduced base SKU count by 27%
- Managed stakeholder expectations effectively throughout the entire product development process.
- Managed full product lifecycle, from ideation through post-launch support, ensuring consistent quality control measures were in place.
Education
B.A. - English
University of Rhode Island
Skills
- Relationship building and management
- Sales strategy & presentation
- Lead generation
- CRM management
- Verbal and written communication
- Market analysis
Timeline
Director of Community Relations
Benchmark Senior Living at Shrewsbury Crossings
08.2023 - 05.2025
Sales, Service and Marketing Manager
George C. Moore
11.2022 - 08.2023
Sales Manager
George C. Moore
09.2020 - 11.2022
Sales Analyst
George C. Moore
03.2017 - 09.2020
Account Executive
RD Weis
01.2015 - 01.2017
Vice President, Product Development
Simplicity Creative Group/Wrights
01.1999 - 12.2008
Director of Marketing
Simplicity Creative Group/Wrights
01.1999 - 12.2001
Product Manager
Simplicity Creative Group/Wrights
01.1997 - 12.1999
B.A. - English
University of Rhode Island
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