Susan Van Valkenburgh
Cumming,GA
Summary
Versatile content and design professional with extensive corporate experience developing and implementing innovative digital, internal and external communication strategies. Experienced in editorial and design for print and digital.
Overview
23
23
years of professional experience
Work History
Web Content Producer
Fiserv
04.2023 - Current
- Create and update web pages and components within Adobe Experience Manager (AEM) based on designs and wireframes
- Work with creative team to help manage copy and creative assets via DAM (Digital Asset Manager).
- Ensure professional-quality content for Fiserv.com, microsites, marketing campaign pages and other cross-channel websites.
- Collaborate with branding, design, and digital copy teams to ensure excellent online copy and design.
- Copyedit and proofread digital content as needed, including marketing pages, informational content, navigational elements, forms.
- Collaborate with product marketing, business lines, UX and Search Engine Optimization peers to create world-class customer experiences.
- Evaluate and test standardization and quality of page components.
- Manage multiple projects simultaneously, ensuring all deadlines are met without sacrificing quality.
- Ensure all published content adhered to established style guidelines, maintaining cohesive brand identity across channels.
Senior Project Coordinator
SJ Gorowitz Accounting and Tax Services
03.2022 - 04.2023
- Managed marketing agency relationship to ensure timely update to website and social media platforms and suggested areas of improvement.
- Assisted with onboarding of clients ensuring excellent customer service and professionalism.
- Coordinated with team and clients to communicate important deadlines, procedures and information ensuring smooth delivery of service.
- Set up online file system access and tracked engagement processes.
- Streamlined project coordination processes by implementing efficient task management and communication systems.
- Established strong relationships with clients by maintaining open lines of communication throughout onboarding process.
Marketing Specialist
Fiserv
03.2019 - 09.2021
- Owned and managed 11 online client communities for Fiserv Credit Union Solutions division.
- Curated new content and graphics for each community, updating via content management system (Adobe Experience Manager).
- Spearheaded successful redesign of online communities, aligning company messaging with target audience preferences.
- Planned and executed monthly cadence meetings/calls with key stakeholders to ensure content calendar and articles drafted were timely, appropriate and impactful
- Utilized data analytics tools to identify trends and fine-tune marketing strategies to increase client engagement with communities.
- Enhanced customer engagement, utilizing monthly email newsletters highlighting new content.
- Collaborated with creative team to develop visually appealing graphics, page layout and email campaign.
- Boosted community traffic with targeted SEO tactics, keyword research, A/B Testing and content optimization.
- Implemented responsive design principles for improved mobile accessibility across all device types.
- Managed multiple projects concurrently while adhering to strict deadlines, showcasing strong organizational skills under pressure.
Communications Officer
Georgia Tech
11.2017 - 01.2019
- Developed engaging communications materials including newsletters, articles and presentations, brochures to support internal and external initiatives.
- Created dynamic web graphics, adhering to Institute style guidelines.
- Collaborated with stakeholders to assess needs of department in promoting training programs, events and industry-related news.
- Assisted with creating compelling industry awards application packages, including APPA Award of Excellence, awarded to Georgia Tech in the spring of 2018, the highest award in the industry for higher education facilities units.
Graphic Design and Communications Specialist
Freelance
06.2009 - 12.2018
- Various freelance roles including Business Research Analyst, Content Producer, Graphic Designer, Copywriter, and Communications Specialist for different companies.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Delivered exceptional customer service throughout engagement process, leading to positive client interactions and repeat business.
- Collaborated with clients to define project requirements and deliverables.
- Negotiated fees and contracts to reach mutually beneficial agreements with clients.
- Managed multiple projects simultaneously while maintaining high level of attention to detail and organization.
- Improved project outcomes by proactively addressing potential issues and offering creative solutions.
- Utilized graphic design software (Adobe, Canva) to produce visually appealing designs for client projects.
Senior Communications Specialist
Cox Enterprises
06.2005 - 03.2009
- Managed editorial calendar for intranet portal to ensure timely publication of articles and employee news updates.
- Created visually appealing graphics to complement written content, enhancing overall user engagement levels.
- Edited and sourced images and graphics using Adobe Illustrator and Photoshop.
- Designed internal newsletters highlighting upcoming employee initiatives and fostering sense of community among employees.
- Copyedited, proofread and revised internal publications before dispersal, including annual report and Cox magazine.
- Collaborated with marketing and HR teams to compile information and align company messaging for internal events and benefits materials.
Communications Specialist
Advantis Technologies
10.2001 - 01.2005
- Created marketing brochures, product catalogs, guides and advertisements to drive sales and increase marketplace exposure.
- Produced and distributed brochures, newsletters and press kits.
- Coordinated with creative and design teams to produce high-quality visuals for marketing materials.
- Managed redesign of company website, working with designer to ensure strong brand identity and ease of use.
- Created persuasive sales collateral that effectively communicated product benefits.
- Managed ad placement, payment, and scheduling for advertising in industry magazines to increase product visibility and sales.
- Organized high-profile trade shows, contributing to a positive brand image and increased client retention rates.
Education
Bachelor of Arts - Landscape Architecture
University of Georgia
Athens, GASkills
- Adobe CS
- Adobe Experience Manager
- Canva
- Acoustic
- WordPress
- Sharepoint
- Microsoft Office
- ShareFile
- Workfront
- Author
- Content Curation
- Visual storytelling
- Content Editing
- Online Community Building
Timeline
Web Content Producer
Fiserv
04.2023 - Current
Senior Project Coordinator
SJ Gorowitz Accounting and Tax Services
03.2022 - 04.2023
Marketing Specialist
Fiserv
03.2019 - 09.2021
Communications Officer
Georgia Tech
11.2017 - 01.2019
Graphic Design and Communications Specialist
Freelance
06.2009 - 12.2018
Senior Communications Specialist
Cox Enterprises
06.2005 - 03.2009
Communications Specialist
Advantis Technologies
10.2001 - 01.2005
Bachelor of Arts - Landscape Architecture
University of Georgia