Susan Bress Weiglein
Pleasanton,CA
Summary
Results-driven sports marketing professional with 20+ years of experience driving corporate dollars, exposure, and event attendance in challenging markets. Skilled in developing creative and successful programs to maximize team success. Committed team player focused on delivering excellent customer service.
Overview
38
38
years of professional experience
Work History
Account Supervisor - BNP Paribas Tennis Open
Echo Marketing
Indian Wells, CA
08.2024 - 11.2024
- Assisted in developing activation plan and implementing promotional strategies for all sponsored tournament activities alongside co-title sponsor, Bank of the West.
- Assisted with BNP and Bank of the West tournament-related in-stadium and booth activation promotions and events.
- Managed day-to-day sponsor event staff, including scheduling, training, and sponsorship activation execution.
Director of Marketing & Sponsorships
Oakland Panthers - Indoor Football League (IFL)
Oakland, CA
10.2019 - 05.2020
- Supervised or assisted in developing a new sports franchise with ticket pricing, advertising, and community outreach.
- Crafted and negotiated corporate sales packages and media partnerships totaling over $400,000 in cash and trade.
- Developed strategies to incorporate PR and media to further enhance brand exposure.
- Worked with Oakland Coliseum management to coordinate game day elements, including in-game promotions, signage, and apparel sales.
Account Manager, Corporate Sales
Oakland Athletics Baseball Company
Oakland, CA
11.2002 - 08.2009
- Managed corporate agreements involving radio advertisements, in-stadium signage, promotional giveaways, community initiatives, hospitality services, and player engagements for Oakland A's games and Bay Area community events.
Director of Promotions & Special Events
Oakland Athletics Baseball Company
Oakland, CA
10.1995 - 10.2002
- Supervised all promotions and in-stadium special events including on-field pre- and post-game activities, player/coach clinics, pyrotechnic shows, and concerts.
- Coordinated off-site corporate, community, and season ticket holder events and trips.
- Created and implemented off-site FanFest with 20,000+ annual attendees as well as on-site beer, wine, and kids festivals.
- Cultivated strategic alliances with Bay Area radio and newsprint companies to enhance team and special event exposure.
- Developed and supervised mascot and kids club programs.
Promotions Manager
Oakland Athletics Baseball Company
Oakland, CA
01.1995 - 09.1995
- Coordinated and implemented print, radio and television advertising campaigns in collaboration with advertising and buying agencies.
- Served as a liaison, facilitating coordination of promotional events with A's staff, players, and Bay Area media sources.
- Managed A's Community Fund Golf Tournament, sponsor trips, and corporate client events.
Assistant to the Executive Vice President
Oakland Athletics Baseball Company
Oakland, CA
03.1990 - 01.1995
- Served as a valuable support to Executive Vice President Andy Dolich in managing and optimizing the Business Operations Department's functions such as sales, promotions, and advertising.
- Managed contractual obligations with prominent corporate clients.
- Coordinated annual fundraising events with the Bay Area Sports Hall of Fame, Oakland Chamber of Commerce, and A's Community Fund.
Ticket Sales Representative
Oakland Athletics Baseball Company
Oakland, CA
09.1989 - 03.1990
- Sold season ticket packages to corporate clients.
Intercollegiate Athletics, Student Assistant
University Of California, Berkeley
Berkeley, CA
06.1986 - 05.1989
- Supported the publicity and promotion efforts for intercollegiate athletics by assisting with diverse tasks related to media relations.
Sovran Bank Tennis Classic Tennis Tournament Staff
PROSERV, INC.
Washington, D.C.
05.1988 - 08.1988
- Supervised group sales for a men's professional tennis tournament, while also providing assistance in public relations and sponsor servicing for the event.
Education
Bachelor of Arts - Political Science
University Of California, Berkeley
Berkeley, CA05-1989
Additional Information
- Member of University of California, Berkeley Tennis Team, 1984-85.
- Member of Kappa Kappa Gamma Sorority.
- Nationally ranked junior tennis player for seven years.
Affiliations
- Member of University of California, Berkeley Tennis Team, 1984-1985.
- Member of Kappa Kappa Gamma sorority.
- Nationally ranked junior tennis player in singles and doubles for seven years.
Timeline
Account Supervisor - BNP Paribas Tennis Open
Echo Marketing
08.2024 - 11.2024
Director of Marketing & Sponsorships
Oakland Panthers - Indoor Football League (IFL)
10.2019 - 05.2020
Account Manager, Corporate Sales
Oakland Athletics Baseball Company
11.2002 - 08.2009
Director of Promotions & Special Events
Oakland Athletics Baseball Company
10.1995 - 10.2002
Promotions Manager
Oakland Athletics Baseball Company
01.1995 - 09.1995
Assistant to the Executive Vice President
Oakland Athletics Baseball Company
03.1990 - 01.1995
Ticket Sales Representative
Oakland Athletics Baseball Company
09.1989 - 03.1990
Sovran Bank Tennis Classic Tennis Tournament Staff
PROSERV, INC.
05.1988 - 08.1988
Intercollegiate Athletics, Student Assistant
University Of California, Berkeley
06.1986 - 05.1989
Bachelor of Arts - Political Science
University Of California, Berkeley
Similar Profiles
Stephanie StilesStephanie Stiles
Sr. Copywriter & Content Strategist at Echo Marketing Agency (frm. Echo Marketing Group)Sr. Copywriter & Content Strategist at Echo Marketing Agency (frm. Echo Marketing Group)
Kellen ReynoldsKellen Reynolds
Manager at ECHO RCM Operations, The Echo GroupManager at ECHO RCM Operations, The Echo Group
Sheila JohnsonSheila Johnson
QA Director at Echo InvestmentsQA Director at Echo Investments
Colin McIntyreColin McIntyre
Freelance Business Consultant at Self EmployedFreelance Business Consultant at Self Employed
Benjamin SouthworthBenjamin Southworth
Volunteer at Community Presbyterian ChurchVolunteer at Community Presbyterian Church