SUSAN ZIEGLER

Project Management position supporting Distribution team

• Extra Person Pricing Enhancement- $70M in additional revenue
• All Inclusive Resort Pricing for All Inclusive Brands
• Enhanced marketing and reporting for Marriott Select Brands with Breakfast Included

• Led group, transient and catering strategies and pricing for 2000 rooms and 450K square feet of meeting space, producing $280M in annual revenues
• Achieved record revenues and positive TrevPar growth from 2012 to 2019
• Led and developed team of 12 Directors and managers
• Liaison for Owners and senior corporate management regarding market analysis and strategy
• Achieved top 4 in Marriott North America for forecast accuracy for 8 years
• Achieved record setting group rooms and revenue production for Marriott International 2014 through 2019
• Achieved Positive Market Share growth for AC National Harbor and Residence Inn National Harbor 2016 through 2019

• Led group and transient segment strategies to drive profit and Market share results.
• Partnered with marketing to create demand generation strategies to drive base business in off season.
• Increased transient eCommerce segment by 32%.

• Led dynamic group and transient segment strategies for 1000
  room Hilton and 500 room Waldorf Astoria to drive profit and
  market share results. Annual revenues exceeding $100M in rooms
  and catering sources
• Developed and executed strategy to transform revenue
  management organization to Total Hotel Revenue deployment with heavy emphasis on group strategy

• Collaborated with Corporate Revenue management team to design and execute comprehensive Total Hotel Revenue Management deployment model for Gaylord Hotels
• Piloted transformed model at Gaylord National

• Executive Leadership position leading strategy for 57 multi brand Marriott Hotels and Resorts in Canada and over $650M in revenue which includes rooms and catering revenue sources
• Increased market share for 48/57 hotels through implementation of optimal occupancy and pricing strategies
• Liaison for owners and franchisees to execute optimal mix strategies to drive positive market share results.
• Performed training to franchise partners to better optimize revenue management systems and processes to drive top line revenue and profit

• Transformed World Center Marriott from Traditional Revenue Management to Total Hotel Revenue Management
• Led group, transient and catering strategies and pricing for 2 full service convention hotels and 3 MSB hotels totaling 4500 rooms and $160M in revenue
• Achieved record revenues at Orlando World Center Marriott from 2000 through 2008 through optimal pricing and group strategies
• Achieved positive market share growth for 6 of 8 years
• Led and developed team of 10 Directors and managers
• Liaison for Owners and senior corporate management regarding Market analysis and strategy.