Susan Ashley Roberts

• Rolled out category development initiative to the sales team, scrubbed account list & assisted in GSMs.
• Hired, led, trained, and coached a new team of category developers.
• Identified and reported key performance indicators to define successful category management.
• Surveyed the market to obtain the POS materials needed to ensure maximum brand visibility and meet brand standards.
• Liaised with Diageo and BBG leaders to address supplier performance issues and develop solutions and plans for team.
• Successfully identified five whiskey events in market and negotiated partipation.

• Acted as a digital advocate and managed digital team performance for optimal account engagement and increased online presence.
• Boosted sales performance by creating engaging promotional materials and targeted advertising strategies.
• Analyzed market trends to identify new opportunities, adjusting marketing plans for maximum effectiveness.
• Boosted sales performance by creating engaging promotional materials and targeted advertising strategies.
• Managed budgets, strategically allocating funds towards high-impact initiatives supporting overall business goals.
• Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
• Developed and implemented marketing strategies for launches, brand campaigns, and promotions.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.

• Pre-planned by using analytics to search and close sales opportunity gaps within the statewide Premier On-Premise business. Built the quarterly and annual on-premise plan and promotion calendar and designed sales force incentives by closely collaborating with supplier partners and aligning supplier and CSG goals.

• Effectively communicated sales objectives and opportunities to the Division Manager, Business Manager, and Area Managers within their respective selling areas and executed plans against those selling opportunities.

• Demonstrated strong customer orientation by maintaining relationships with key accounts, identifying account opportunities and performing customer business reviews when applicable regarding the Premier on-premise spirits portfolio.

• Assisted teammates in maintaining key accounts by effectively communicating marketing plans, maintaining relationships with influencers (bartenders and promoters), presenting new products and offerings, and conducting business reviews as the Trade Development Director prescribes.

• Determined specific needs of individual accounts by analyzing accounts and surveying for opportunities.

• Supports sales representatives as a training and information resource by presenting and sharing account trends and portfolio knowledge.

• Coordinated account visits and dinners for dignitaries and supplier representatives by scheduling and preparing accounts to meet the expectations of suppliers and management.

networks.

• Managed third-party marketing firm, social media campaigns, and oversight of POS.

• Led the Premier Sales Meetings on-premise portion and effectively communicated goals and objectives.

• Provided leadership and coaching to Account Development Specialist, Multi-Cultural to achieve specified goals.

• Coordinated cross-functional efforts between sales, logistics, and support teams to ensure seamless customer experiences.
• Collaborated closely with colleagues across various departments to share insights and best practices, resulting in a more unified sales strategy.
• Delivered informative product presentations for clients, resulting in increased product knowledge and sales.
• Served as a knowledgeable resource for customers by staying current on industry trends and product offerings.
• Performed regular reviews of account portfolios to identify upselling opportunities that led to increased revenues.

• Same responsibilities as Manager On-Premise Business Development - just a title change.

• Actively participated in ongoing training programs, ensuring up-to-date knowledge of industry developments and best practices.
• Increased account retention by developing and maintaining strong relationships with clients.
• Maximized customer satisfaction through attentive service and quick resolution of issues.
• Expanded company reach into new markets by researching industry trends and potential clientele.
• Maintained lines of communication with internal and external customers.
• Improved sales revenue by identifying and pursuing new business opportunities in the market.

• Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
• Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
• Reported sales activity, generated sales quotations and proposals, and maintained customer contact database to achieve sales objectives and quota.
• Managed a successful sales team, consistently achieving and exceeding monthly sales targets.
• Fostered a positive work environment within the sales team by encouraging open communication, teamwork, and mutual support among team members.

• Enhanced client satisfaction by addressing concerns promptly and providing exceptional service.
• Generated additional sales opportunities with upselling and cross-selling techniques..
• Increased sales revenue by identifying and targeting high-potential accounts.
• Maintained up-to-date knowledge of industry trends for informed decision-making during client interactions.
• Consistently met or exceeded quotas by implementing strategic sales plans and effective time management.
• Conducted product demonstrations to educate customers on features, benefits, and competitive advantages.
• Collaborated with marketing to create impactful promotional materials for increased brand awareness.

• Established strong client relationships through consistent communication and excellent customer service.
• Increased territory sales by developing and implementing effective sales strategies.
• Expanded market share with targeted marketing campaigns and strategic product placements.
• Accompanied sales representatives on site visits to resolve issues and foster and build relationships.
• Ensured compliance with all corporate policies and regulations related to sales practices, maintaining ethical standards throughout the organization.
• Led a high-performing sales team, providing coaching and support for continued success.
• Cultivated a positive work environment that fostered collaboration and open communication, resulting in increased team cohesion and productivity.