SUSAN L. BREITBART
Jacksonville
Summary
Highly accomplished and widely recognized within the medical and biologics industry. Top medical sales professional with a proven track record. Success evident through multiple President's Club awards and other accolades for consistently surpassing sales goals, revitalizing declining markets, introducing new products, and driving profitability across various therapeutic areas. Thrives in demanding environments. Energy and enthusiasm are key drivers of success.
Overview
28
28
years of professional experience
Work History
SENIOR TERRITORY MANAGER & FIELD SALES TRAINER
BioTissue Surgical, Inc.
10.2015 - Current
- Initiate and cultivate new surgeon business for regenerative tissue therapy within a competitive market.
- Facilitate in product training to surgeons through surgical cases in operating room to aide in improved patient outcomes; Initiate, negotiate, facilitate and close all steps involved in territory hospital contracts.
- Provide ongoing training of product to surgeons, OR team, wound care centers, materials management, VAC committee members and government facilities.
- Develop and maintain highest level of product and competitive knowledge.
- Utilize company resources to grow business while providing value to surgeons and facilities.
- Talent for consistently developing new KOL’s who aide in growing territory market share by peer-to-peer discussions.
- Implement local medical education events, cadaver labs and in-service trainings.
- Call points include: General Surgeons, Orthopedic Surgeons, Plastic Surgeons, Vascular Surgeons, Neurosurgeons, Spine Surgeons, Podiatrists, Wound Care Centers, Surgery Centers, Materials Management, Purchasing Directors, OR Directors, OR Coordinators, Hospital C-Suite.
- 2022-2024 Million Dollar Club $1.5M Sales
- 2022-2024 Top 5% Sales
- 2022 Top Market Share Increase
- 2020 Sales Representative of the Year
- 2020 President’s Club 1/30
- 2020 President’s Club 1/16
- 2019 President’s Club 1/15
- 2018 Outstanding Growth Award
- 2018 Advisory Board Member
- 2016-2024 Developed KOL’s to champion product for hospital contracts
- 2016-2024 Obtained 12 hospital contracts including 2 National contracts: Ascension & Mayo
- Ongoing Consistent Quota Achiever Award
SURGICAL SALES SPECIALIST
Mallinckrodt Specialty Pharmaceuticals
03.2015 - 08.2015
- Promoted Ofirmev (IV Acetaminophen) to large network of surgeons, hospitals, surgery centers, pharmacy, acute care, PACU, med/surg floor, C-suite, and offices.
- Effectively utilized previous network of physicians, teaching facilities, hospitals, pharmacists and KOL to gain instant impact.
- Executed territory business plan to ensure quarterly goal attainment.
- Successfully advocated for the adoption of new surgical technology in medical facilities by presenting compelling data on the positive impact on patient outcomes.
- Made immediate impact in territory by bringing on ten new surgeons. District Rank 2/10
- Brought on $5k new business from HCA Hospitals through existing relationships.
- Generated $12k new business at UF Health Jacksonville/Shands by acquiring new standing orders.
- Delivered comprehensive product demonstrations to potential clients, showcasing the benefits of Ofirmev.
TERRITORY SALES MANAGER
Tornier, Inc., Jacksonville/Gainesville, Florida
04.2012 - 03.2015
- Orthopedic medical device territory manager responsible for the sales, accountability and growth of Tornier’s Orthopedic Product Portfolio.
- Facilitated training for surgeons and residents through cases in operating room, cadaver courses, in-services and peer-to-peer case observations.
- Trained office staff and hospital personnel on procedure set-up, instruments, and case management.
- Identified and cultivated new surgeon business.
- Increased sales revenue by implementing strategic business plans and expanding client base.
- Initiated, negotiated, facilitated and closed all steps involved in gaining territory hospital contracts. Product systems included: Shoulder and Elbow Arthroplasty, Wrist, Hand, Foot and Ankle, Trauma, Sports Medicine, Suture and Biologics.
- 2013, 2014 Ranked #1 in region for market share and product sales growth (top 5% company).
- Increased sales revenue by developing and implementing strategic territory plans.
- 2014 Increased sales from previous year (2013) by 553%. Ranked 8/200
- 2014 Obtained new hospital contract resulting in $500k of new business with UF Health.
- 2013 Doubled territory from previous year to record sales. Ranked 10/220
- 2012-2014 Converted 10 new surgeons from competitors.
AREA BUSINESS MANAGER
International Institute of Sleep, Northeast Florida Territory
01.2011 - 04.2012
- Direct B2B sales with hospitals, surgery centers, physicians, materials management, and administrators for sleep apnea screening through in-services and presentations.
- Increased sales revenue by implementing strategic business plans and expanding client base.
- 2012 Rejuvenated declining market into top grossing territory for company. Ranked 1/8
- 2011 Doubled business in first month by utilizing network of key physicians. Ranked 1/8
NATIONAL SALES MANAGER
DDx Medical, LLC
04.2009 - 12.2010
- Responsible for business development and sales of start-up company promoting a diagnostic antigen/assay test to physicians, hospitals, and laboratories.
- Trained billing personnel on submitting CPT codes and ICD-9 codes for reimbursement.
- Buy/Bill sale: worked with billing reimbursements with 3rd party insurance plans to ensure profit for physicians.
- 2009 Opened, qualified, and closed $800,000 of new business within first year.
SENIOR SALES REPRESENTATIVE
Pfizer, Inc. (Formerly Pharmacia/Searle)
04.1997 - 12.2009
- Promoted to the following specialties over tenure: Orthopedics, Rheumatologists, Podiatrists, Pain, Anesthesiologists, Neurologists, Neurosurgeons, OB/GYN/Women’s Healthcare, Urologists, General Surgeons, Plastic Surgeons, Oncologists, Cardiologists, Vascular Surgeons, Bariatric Surgeons, Hospitals.
- Successfully launched 6 products, exceeding product goals with all.
- District trainer for newly hired field representatives.
- 2002, 2007 President’s Club winner representing top 5% of sales nationwide.
- 1997-2009 Consistent Achiever Award for exceeding overall product quota.
- 2006, 2007 Regional Travel Award for top sales and market share growth.
- 2005 Significant contributor to District of the Year award; ranked #1.
- 2004 COX-2 Switch Contest Winner: captured new market share from Vioxx.
- 2003 Regional Representative of the Year Award.
- 2002 Territory of the Year Award: top sales and market share growth.
- 1999 Top Regional Sales Award: new market share growth for Celebrex.
- 1997 Rookie of the Year
- Acquired formulary approval for Celebrex, Bextra and Lyrica in several area hospitals.
Education
Bachelors of Business Administration - Marketing
UNIVERSITY OF KENTUCKY
Lexington, KentuckySkills
- Medical Device Sales
- Hospital Sales
- Biotech
- Implants
- Biologics
- Pharmaceutical
- Buy/Bill
- OR
- ASC
- Total Joints
- Trauma
- Arthroplasty
- Foot & Ankle
- Upper Extremity
- Sports Medicine
- Orthopedics
- Podiatry
- Vascular Surgery
- Pain
- Anesthesiology
- Spine
- Neurosurgery
- Neurology
- Plastics
- General Surgery
- Women’s Health Care (OB/GYN)
- Urology
- Rheumatology
- Pulmonology
- ENT
- Cardiology
- Bariatric
- IV Specialty Sales
- National Accounts
- Residency Programs
- Teaching Institutions
- VA
- Governmental Accounts
- Management
- Training
- Strong Business Acumen
- Forecasting
- Market Analysis
- Client Relationships
- Closing
- Negotiating Contracts
- GPO
- IDN
- Materials Management
- Pharmacy
- P&T Formulary
- Reimbursements
- Managed Care/Medicare
- C-Suite
- Key opinion leader
- Medical Terminology Knowledge
- Anatomy & Physiology
- X-Ray/MRI
- 8 New Product Launches
- First in Class Launch
- Revenue Generator
- Sales presentations
- Relationship building
Accomplishments
► 2022-2024: Million Dollar Club $1.5M Sales
► 2022-2024: Top 5% Sales
► 2022: Top Market Share Increase
► 2020: Sales Representative of the Year
► 2020: President's Clubs 1/30
► 2019: President's Club 1/16
► 2018: President's Club 1/15
► 2018: Outstanding Growth Award
► 2016-2024: Developed KOL 's to champion product for hospital contracts
► 2016-2024: Obtained 12 hospital contracts including 2 National contracts: Ascension & Mayo
► Ongoing: Consistent Quota Achiever
Timeline
SENIOR TERRITORY MANAGER & FIELD SALES TRAINER
BioTissue Surgical, Inc.
10.2015 - Current
SURGICAL SALES SPECIALIST
Mallinckrodt Specialty Pharmaceuticals
03.2015 - 08.2015
TERRITORY SALES MANAGER
Tornier, Inc., Jacksonville/Gainesville, Florida
04.2012 - 03.2015
AREA BUSINESS MANAGER
International Institute of Sleep, Northeast Florida Territory
01.2011 - 04.2012
NATIONAL SALES MANAGER
DDx Medical, LLC
04.2009 - 12.2010
SENIOR SALES REPRESENTATIVE
Pfizer, Inc. (Formerly Pharmacia/Searle)
04.1997 - 12.2009
Bachelors of Business Administration - Marketing
UNIVERSITY OF KENTUCKY
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