Susanna Lee
Austin
Overview
15
15
years of professional experience
1
1
Certification
Work History
VP, Performance Marketing
Smarty Social Media
02.2025 - Current
- Clients: Invisalign - Local Markets, Treace Medical Concepts (Lapiplasty), Discovery Mood, Center for Discovery, and TendoNova, and Represent Justice (non-profit)
- Managed a $4M working media spend while leading a lean team to hit target CPA goals and demand gen lead objectives
- Built operational infrastructure for Performance Marketing across Paid Channels: Search, Social (Meta and YouTube), Programmatic, and Creators
- Developed and implemented full-funnel marketing strategies to garner conversions on-site.
- Remote
Principal Advisor
Bastion Advisors
01.2023 - 02.2025
- Marketing consultation and strategic guidance for SMBs
- Social media management and marketing for restaurateurs in local Austin area
- Consultant for local restaurateurs while creating Instagram content for social handles
- Built relationships between influencers & restaurant owners to scale customer base
- Remote
VP, Digital & Integrated Media
Zeno Group
03.2022 - 01.2023
- Clients: Splunk, Lenovo, and Salesforce
- Led Salesforce Influencer Strategy & activation across multiple vertical industries: Auto, Comms, and Retail
- Oversaw both paid and organic search + social media strategy & campaign activations for Splunk, Lenovo, and Salesforce
- Pitched and assisted in pipeline growth for pharma and tech verticals for net-new clients
- Secured revenue increase of $110K+ within six months for paid campaigns
- Remote
Vice President
Intellibright
04.2021 - 03.2022
- Clients: Woodbridge Home Solutions, Quality First Homes, Wilson Brown Law, HOP energy, Round Mountain Reserve, Frontera Capital Partners, and more.
- Reported directly to CEO and led company, all paid media + organic media teams for 26+ clients across the home improvement, death, and real estate development industries (~$3M annually)
- Developed omnichannel media strategies for lower-funnel/direct response results (leads, convs, appts, sales, revenue etc.) utilizing PESO framework to full extent
- Spearheaded development of company infrastructure, operations, and process-funnels
- Mentored all teams (dev, search, social etc.) to follow best practices for full-funnel data attribution within all reporting tools, GTM, and GA
- Directed front-end/back-end dev for website landing page creation, call tracking implementation, and back-end form/appt troubleshooting for client websites
Group Director, Search Media
Real Chemistry
05.2019 - 04.2021
- Clients: Walgreen's Find Care, Astrazeneca, Livalo, Stallargenes Greer, Takeda Gattex, MyMentor and Oncology), Merck - YGCP, Alcresta Relizorb, Ipsen Dysport, & various others.
- Built & led a new search department for SEM and SEO to support healthcare clients (HCP/DTC/B2B needs) across Real Chemistry offices locally and globally
- Grew search portfolio 6x in one year from ~650K to ~4.5MM with over 40 account activations for multiple clients
- Championed search best practices while defining processes of operations for SEO and SEM in cross-departmental collaborations
- Pitched & developed strategies for new business (including Walgreens FindCare) while guiding account and practice leads in the development of SOWs
Group Media Director, Paid Search
Performics
02.2018 - 05.2019
- Clients: Samsung U.S. - Mobile, Mobile Computing & Mobile Extensions (MEMC), Home Appliances & Consumer Electronics (HACE), and B2B
- Secondary clients: Reckitt Benckiser (CPG) & Boehringer Ingelheim (Pharma)
- Led a team of 10 accountable for strategic insights, thought leadership and operational excellence on all assigned Samsung Search & Reckitt Benckiser LOBs amounting to ~$117+MM annually.
- Managed and trained Media Directors who supervised their teams for day-to-day execution and media activation
- Strategic guidance for media e-comm path to conversion, quality control of media implementation, and marketing objectives
- Collaborated with various analytic, social, eCommerce, and ad ops teams to align with business objectives and co-ops for clients (Fortnite x Samsung, etc.).
Associate Director, Paid Search & Operations
Resolution Media
03.2017 - 02.2018
- Clients: Unilever U.S. & Canada (CPG), Astellas Pharma, Cirque du Soleil, Longchamp, and Synchrony Bank
- Supervised a team of eight direct reports and an offshore team for 70+ accounts in the amount of $40MM+ annually in U.S. and Canada
- Key tactical lead for overall paid media strategies and point of contact for local Unilever clients
- Facilitated in-person client workshops for new CPG product launches including strategies to tie online to offline conversions in-store, social campaigns, and cross-channel promotions
- Oversaw vendor partner relationships and devised team training sessions both on and off-site
- Streamlined processes, ways of working, and created efficient workflows
Account Manager to Associate Director
Converge Direct
04.2012 - 03.2017
- Clients: Mcgrath Rentcorp, AAA Autoinsurance, Marinello School of Beauty, Porter & Chester Institute, YTI Career Institute, Mediafast, Carrington Morgage Services, and Pitney Bowes
- Led and pitched paid search strategy for education, health, and B2B rental verticals
- Trained and developed a high-performing local team of account managers & offshore tracking team
- Conducted company-wide training sessions for search teams in ConvergeTrack, Excel, & SEM industry best practices
- Created scopes of work, staffing plans, creative briefs, pitch decks, and hiring processes
- I traveled and presented client quarterly business reviews off-site to scale revenue.
- Senior Account Manager, SEM
- Primary lead & point of contact for direct-response clients across AAA automotive: insurance, education, e-commerce, and travel vertical markets
- Supervised a team of search associates to manage account pacing, campaign optimizations, and account growth
- Forecasted budgets and SEM testing innovations in-line with client CPL goals
- Directed Ad Ops initiatives, A/B tests for paid campaigns, and automated report solutions
- Account Manager, SEM
- Mentored new search associates in SEM fundamentals, budget pacing, client communications, and reporting
- Increased lead gen for direct response campaigns by refining target keywords, audience, and adjusting ad content accordingly
Paid Search Specialist
Wavemaker - GroupM
05.2011 - 04.2012
- Created media reports and client presentations for Xerox B2B and B2C
- Boosted overall account performance by proactively identifying underperforming keywords and making necessary adjustments
- Assisted in paid social media ads launch within Facebook
Education
Bachelor of Business Administration - Marketing & Advertising
CUNY Baruch College - Zicklin School of Business
New York, NYSkills
- Paid Search Media
- Paid & Organic Social Media (Meta, Linkedin, Twitter, & YouTube)
- Lead Gen
- Influencer Activation
- Event Activation
- Social Media Strategy
- Content Creation
- Testimonials
- Co-Op Marketing
- Review Management
- Google Reviews
- Influencer Relations
- Blog Posts
- Website Development
- Landing Page Development
Tools
- Office 365, Excel & Web Queries
- Bing Editor
- Adwords Editor & Adwords Scripts
- Google: Analytics (GA4), Google Suite & Apps, Google Data Studio, Google Tag Manager, SA360
- PM and planning: Wrike, Trello, Asana, Confluence, & Miro
- Other: Canva, Sprout Social, Hootsuite, Callrails, Marchex, SEMRush, Spyfu, Squarespace, Slack, Adobe InDesign & Photoshop
Certification
- Google Adwords Certified
- Microsoft Advertising Certified Professional
Languages
English
Native or Bilingual
Cantonese
Native or Bilingual
Awards
Bing Ad Agency Awards 2018 - Account Team of the Year (Samsung)
Timeline
VP, Performance Marketing
Smarty Social Media
02.2025 - Current
Principal Advisor
Bastion Advisors
01.2023 - 02.2025
VP, Digital & Integrated Media
Zeno Group
03.2022 - 01.2023
Vice President
Intellibright
04.2021 - 03.2022
Group Director, Search Media
Real Chemistry
05.2019 - 04.2021
Group Media Director, Paid Search
Performics
02.2018 - 05.2019
Associate Director, Paid Search & Operations
Resolution Media
03.2017 - 02.2018
Account Manager to Associate Director
Converge Direct
04.2012 - 03.2017
Paid Search Specialist
Wavemaker - GroupM
05.2011 - 04.2012
Bachelor of Business Administration - Marketing & Advertising
CUNY Baruch College - Zicklin School of Business