Yoga Teacher, RYT 500
Susanna Nilsson
Marketing Leader
Denver,CO
Summary
Marketing strategist and creator with 10 years of experience offering thought leadership, creative problem solving and product launch success. Multi-tasking manager well-known for creating positive workplace culture and high-performing teams. Demonstrated product marketing expertise, including competitive offerings, pricing and market positioning, and sales enablement. Collaborative leader with dedication to partnering with teams to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
11
11
years of professional experience
Work History
Head of Sales, Customer Experience, & Marketing
Unified Practice
Denver, CO
06.2019 - Current
- Executed high level strategies alongside day-to-day operations in fast-growing technology startup resulting in full acquisition in 2021
- Expanded content and product marketing teams and strategies to drive high customer activations, engagement and sales growth
- Refined processes and tools to create more efficiencies for our support team to answer customer inquiries faster, more thoroughly, and with improved feedback scores
- Researched customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Evaluated and optimized customer engagement processes in order to increase retention, resulting in a YoY retention increase of over 100%
Marketing Manager
Unified Practice
Denver, CO
01.2018 - 06.2019
- Communicated value and position to sales team and developed tools to support selling process.
- Planned new product external launch and release while managing cross-functional implementation of plan.
- Researched competitive solutions and maintained competitive market comparisons and evaluations.
- Served as focal point for all customer input and market intelligence for product improvements.
- Developed strategy and managed market communications that drove product demand.
- Strategized content based on Google Analytics data, geographical targeting and keyword planning.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
Director of Community & Partnerships
Bold Betties
Denver, CO
06.2017 - 02.2018
- Spearheaded and supported the 100-member Brand Ambassador sales force aimed at increasing retention and engagement, leading to overall brand evangelism
- Improved sales velocity by 175% and revenue by 300% over six month period
- Drove Brand Ambassador Program growth by 50% over 6-month period
- Launched 14 new Bold Betties Chapters across the US
- Increased projected annual ecommerce revenue trajectory by 368% from 2017 to 2018 through strategic planning and partnership development.
Director of Demand Generation
Epiphany Ai
Denver, CO
01.2016 - 01.2017
- Oversaw development of new Demand department, analyzed and utilized business insights to improve campaign performance, drive revenue, and retain customer satisfaction in a B2B environment
- Created and enforced SOPs for sales and tech teams in an effort to strengthen partnerships and test proprietary technology to further efficiencies
- Managed growth and retention of key strategic accounts
- Provided superior facilitation to development team around key metrics and value-add features to enhance buyer demand and retention
- Restructured sales process to shift from ad network sales to direct and RTB sales in order to enable scalability and growth
- Generated direct channels for highly regulated advertisers to access relevant online ad placements, creating an entirely new stream of revenue
- Expanded direct advertiser business from 0 to 8mm impressions per month
- Grew RTB and direct partner list from the ground up
- Increased lead list by 150% through process improvements.
Senior Account Manager
Altitude Digital Partners
Denver, CO
06.2014 - 10.2016
- Expertly managed and expanded highly strategic DSP partnerships, including accounts valued at over $1million/month in revenue
Digital Campaign Manager
Adtaxi Networks
Denver, CO
05.2013 - 06.2014
- Managed relationships with high-profile clients and translated marketing and social media needs into results-driven strategies.
- Discussed audience targeting needs and optimized strategies for short- and long-term campaigns.
Digital Account Manager
Spotxchange Video Marketplace
Westminster, CO
03.2011 - 05.2013
- Built highest client retention rates and most profitable client base
- Managed highly strategic accounts; highly sought after due to high standards of organization and execution leading to improved performance
Education
BSBA - Marketing, Technology, Arts &, Media
University Of Colorado at Boulder – Leeds School of Business
Certificate in Business Analytics - undefined
University Of Pennsylvania – Wharton School of Business
Skills
Go-To-Market Strategies
undefinedAffiliations
Professional Mentorship Program - Leeds School of Business - CU Boulder
Interests
Additional Information
Content Portfolio: https://www.canva.com/design/DAE3OSRdKlA/jtJieZGN0ZZKB7C3Ar8TGw/view
Timeline
Head of Sales, Customer Experience, & Marketing
Unified Practice
06.2019 - Current
Marketing Manager
Unified Practice
01.2018 - 06.2019
Director of Community & Partnerships
Bold Betties
06.2017 - 02.2018
Director of Demand Generation
Epiphany Ai
01.2016 - 01.2017
Senior Account Manager
Altitude Digital Partners
06.2014 - 10.2016
Digital Campaign Manager
Adtaxi Networks
05.2013 - 06.2014
Digital Account Manager
Spotxchange Video Marketplace
03.2011 - 05.2013
BSBA - Marketing, Technology, Arts &, Media
University Of Colorado at Boulder – Leeds School of Business
Certificate in Business Analytics - undefined
University Of Pennsylvania – Wharton School of Business
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