Susanna Pinto
Summary
Dynamic media executive with a proven track record at NewsNation, specializing in content strategy and original storytelling. Expert in developing standards for unbiased reporting, I successfully launched a national news network, enhancing audience reach and profitability. Adept at cross-functional leadership, I foster stakeholder relationships to drive impactful narratives.
Overview
27
27
years of professional experience
Work History
Executive Director of Content Integrity
NEWSNATION
Chicago, USA
06.2020 - Current
- Launched national cable news network across television, streaming, online, and mobile platforms to deliver balanced reporting.
- Collaborated with founding team to establish network vision, values, and production standards.
- Implemented mechanisms for fact-based, unbiased reporting and identified opportunities for continuous improvement.
- Trained on-air and production staff in fair reporting techniques to enhance content integrity.
- Expanded profitability and audience reach by launching network within three months, scaling programming from three hours to 10+ hours.
- Authored inaugural Standards and Practices Guide to eliminate bias and strengthen network neutrality.
- Assessed broadcast content during pivotal events, achieving recognition as 'Neutral' and 'Most Reliable' by Ad Fontes Media.
- Strategized political coverage for 2020 election, including interviews with President Trump, coaching anchors for neutral questioning.
Executive Producer
EWTN
Washington, USA
02.2013 - 06.2020
- Directed a 25-person team to develop content and manage operations for a nightly newscast.
- Managed $2M annual budget for national and international broadcast initiatives.
- Spearheaded launch of flagship newscast, establishing bureaus at the White House, Congress, and Vatican.
- Led editorial meetings to ensure focus on integrity and unbiased reporting.
- Devised social media strategy, leading digital team to foster engagement and organic growth.
- Curated influential social media content ranking EWTN among Top 10 Twitter profiles.
- Shaped balanced coverage during 2016 elections, enhancing audience trust.
- Produced international stories from locations like the Vatican, Cuba, Mexico, and Israel.
Digital Producer
WLS-TV, AN ABC TELEVISION STATION
Chicago, USA
04.2008 - 12.2012
- Authored and produced unique digital content to deliver breaking news through station's website and social media accounts in third-largest national media market as member of six-person agile digital team.
- Translated television news stories into engaging digital format by conducting in-depth research to further develop stories, originating headlines that raised engagement, and including visual media.
- Led station to be #1 in breaking news by rapidly creating and publishing breaking news alerts through digital/social media channels as news developed prior to competing outlets.
- Garnered between 150K to 250K unique daily users by instilling focus on breaking news, communicating with news desk to procure and expand content, and publishing stories on digital channels outside of on-air news timeslots.
Producer & Reporter
ROME REPORTS INTERNATIONAL NEWS AGENCY
Rome, Italy
01.2005 - 09.2007
- Produced engaging, in-depth content in English, Spanish, and French on social, political, and economic matters affecting Vatican and Europe.
- Reported from Mexico, Israel, and Italy.
- Established strong relationships with U.S., Spain, and Mexico clients to support long-term success of start-up news agency.
- Collaborated with key Vatican stakeholders to generate relevant stories for diverse audiences.
- Produced documentary "John Paul the Great: A Pope Who Made History."
Press Officer
HOLY SEE PRESS OFFICE
Vatican City
02.2002 - 12.2004
- Writer and editor for official Vatican news service, founded by Pope John Paul II, with worldwide readership. Member of international press team.
- Facilitated relations between the Vatican and journalists in the Vatican press corps.
Market Analyst
TRADE COMMISSION OF SPAIN
Chicago, USA
01.1999 - 01.2002
- Facilitated commerce between Spanish and American companies for Spain's Department of International Trade.
- Delivered market and regulatory insights to Spanish industrial manufacturers.
- Coordinated trade missions and exhibitions to promote bilateral trade opportunities.
Education
Bachelor of Arts - Classics
Northwestern University
Evanston, ILSkills
- Content strategy and moderation
- Standards development and implementation
- Corporate branding and narrative
- Program development and launch
- Digital and social media messaging
- Stakeholder management
- Executive communications
- Cross-functional leadership
Languages
- Spanish
- Italian
- English
Board Memberships
Yuma Study Center, Washington, D.C., Providing cultural and professional enrichment for girls and women in all stages of life
Timeline
Executive Director of Content Integrity
NEWSNATION
06.2020 - Current
Executive Producer
EWTN
02.2013 - 06.2020
Digital Producer
WLS-TV, AN ABC TELEVISION STATION
04.2008 - 12.2012
Producer & Reporter
ROME REPORTS INTERNATIONAL NEWS AGENCY
01.2005 - 09.2007
Press Officer
HOLY SEE PRESS OFFICE
02.2002 - 12.2004
Market Analyst
TRADE COMMISSION OF SPAIN
01.1999 - 01.2002
Bachelor of Arts - Classics
Northwestern University