Art, Fashion, Painting, Meditation, Hiking, Athletics, Gym, Yoga, Jogging and Nature
Susanna Sablina
Area Director Of Operations
Dallas,TX
Summary
Performance and goal-oriented leader with more than 14 years of distinguished experience in Fashion and Retail industries with proven leadership abilities. Strong expertise in increasing productivity and customer satisfaction while driving revenue and sales. Committed to streamlining procedures while optimizing employee talent. Tenacious manager with strategic and analytical approach to solving problems, bringing in customers and accomplishing profit targets. Talented in identifying and capitalizing on emerging market trends and revenue opportunities.
Overview
15
15
years of professional experience
1
1
year of post-secondary education
1
1
Certification
2
2
Languages
Work History
Area Director of Operations
Amour Vert
Palo Alto
09.2022 - 09.2023
- Worked collaboratively with functional leaders to implement new procedures and corrective actions to improve quality.
- Monitored budget and utilized operational resources.
- Oversaw day-to-day production activities in accordance with business objectives.
- Defined, implemented, and revised operational policies and guidelines.
- Established ambitious sales targets, managed deployment strategies, and developed go-to-market plans to capitalize on every revenue opportunity.
- Collaborated with marketing teams to help sales campaigns reach target audiences.
- Managed 6 teams of stylists, store managers, providing guidance, coaching and support.
- Engaged in product training, demonstrations, consumer awareness, branding, and acquisition initiatives to raise awareness and revenues.
- Organized promotional events and interacted with community to increase sales volume.
- Managed accounts to retain existing relationships and grow share of business.
- Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
- Compiled and analyzed data to determine approaches to improve sales and performance.
Director of Stores
Ambiance SF
San Francisco
03.2022 - 08.2022
- Assist with development and business growth.
- Ensure achievement of stores revenue and productivity objectives.
- Bring awareness of fashion styles and trends, creating high satisfactory rate and best experiences for clients.
- Collaborate with senior management for marketing ideas and organization of private events.
- Ensure team motivation and collaboration with store management and other employees.
- Supervised creation of exciting merchandise displays to follow current fashion trends.
- Proactive Team development and training.
- Ensure high level of customers satisfaction through excellent client service through all boutiques.
- Increase brand awareness and loyalty by 20% of whole clientele base.
- Reduced operational risks while organizing data to forecast performance trends.
- Providing data reports to Senior Management.
- Implemented business strategies, increasing revenue and effectively targeting new markets.
- Coached or terminated unsuccessful employees with empathy and sensitivity.
- Worked with store managers to set short- and long-term goals.
General Manager
Sally Beauty
Mountain View
04.2017 - 03.2022
- Hired, supervised and coached employees on sales strategies/ Incentives, store operations, product specifications, significantly increasing customer satisfaction ratings.
- Surpassed annual sales targets by 25% consistently and maintained solid retail rankings.
- Created and launched new online marketing strategies, in-store pick initiatives resulting in 15% increase in web sales.
- Reviewed and monitored scheduling, purchases, payroll and other expenses to maintain quarterly budget.
- Built deep relationships with store managers, business owners and distribution partner sales teams by employing industry expertise and knowledge, retail strategies and sales tactics.
- Managed inventory control, cash control and store opening and closing procedures.
- Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
- Maintained up-to-date knowledge of latest beauty products, industry trends and performed competitor analysis.
Area Manager
Check Into Cash
Mountain View
05.2015 - 04.2017
- Supervised 5 locations to enforce high-quality standards of operation
- Leveraged profit opportunities by recruiting top talent and managing brand image to exceed plan performance.
- Built positive and productive relationships with store and field leadership.
- Coordinated with other district managers to actualize performance improvement strategies.
- Significantly elevated market penetration by attracting new clientele, fostering customer relationship; thus increasing client base by 20%.
- Prepared cash flow projections, cost analysis and monthly, quarterly and annual reports.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Developed strategies to securely manage high load and volume of cash transactions.
- Drove staff to exceed promotional objectives by motivating closings through contests and other motivational strategies.
- Modeled outstanding customer service and held team accountable for consistently delivering expert support.
- Held meetings with director to identify techniques to overcome sales obstacles
Sales Manager
The Limited
Santa Clara
09.2013 - 04.2015
- Exceeded sales quotas by 10% and increased profitability through effective sales strategy and business planning.
- Maintained ethical and positive working environment to reduce turnover and promote high retention rates.
- Increased brand awareness through event marketing, demonstrations, sales and brand promotion.
- Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals.
- Established ambitious sales targets, managed deployment strategies and developed go-to-market plans to capitalize on every revenue opportunity.
- Identified, hired and trained highly-qualified staff by teaching best practices, procedures and sales strategies.
- Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
Assistant Manager
European Fashions
North Port
01.2009 - 09.2013
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Help to hire top talent and provide in-depth training; promote positive work culture and congenial environment.
- Marketing and promoting store products by sending out flyers, newsletters, emails to regular and new customers.
- Rotated stock to achieve optimum appeal and minimize shrinkage.
- Reconciled daily sales transactions to balance & log daily revenue.
- Help to schedule weekly store meetings for all employees to discuss sales promotions and new inventory while providing platform for all to voice concerns.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
Education
Associate Degree - Fashion Design
SUTD
St.Petersburg, Russia 03.2004 - 04.2008
Certification of Completion - Fashion Design
Fashion Design And Tailoring College
St.Petersburg, Russia 09.2003 - 06.2004
Certification of Completion - Art And Design
Art And Design School
St.Petersburg, Russia 09.2002 - 06.2003
Skills
Business Planning
Strategic planning
Creative Merchandising
Critical Thinking
Financial Management
Inventory Management
Motivative leadership
Marketing Campaigns
Operations Management
Process Improvements
Project Management
Recruitment
Staff Training and Development
Strong ethics and values
Territory management
Vendor management
Performance Analysis
Accomplishments
- Named #1 Store in the District, 2018 for increases of ATV, AUR.
- Exceed annual sales plans over $1M each year.
Certification
CERTIFICATE OF ACHIEVEMENT in Fashion Design & Textile Art, SVCTE, San Jose, CA
Interests
Timeline
Area Director of Operations
Amour Vert
09.2022 - 09.2023
Director of Stores
Ambiance SF
03.2022 - 08.2022
General Manager
Sally Beauty
04.2017 - 03.2022
CERTIFICATE OF ACHIEVEMENT in Fashion Design & Textile Art, SVCTE, San Jose, CA
08-2016
Area Manager
Check Into Cash
05.2015 - 04.2017
Sales Manager
The Limited
09.2013 - 04.2015
Assistant Manager
European Fashions
01.2009 - 09.2013
Associate Degree - Fashion Design
SUTD
03.2004 - 04.2008
Certification of Completion - Fashion Design
Fashion Design And Tailoring College
09.2003 - 06.2004
Certification of Completion - Art And Design
Art And Design School
09.2002 - 06.2003