SUSANNA WEISSKOPF
Summary
Experienced Research Analyst skilled at creating meaningful data analyses for clients and working on all phases of research projects including questionnaire design, programming, and presenting data to clients.
Overview
4
4
years of professional experience
Work History
Market Research Associate
Southpaw Insights
Brooklyn, NY
04.2023 - 03.2024
- Developed questionnaires, surveys, and focus groups to gather primary market research data.
- Recorded responses from participants during focus group sessions.
- Analyzed qualitative data collected from focus groups.
- Created presentations summarizing key market research findings.
- Developed comprehensive reports summarizing the findings of research projects.
Research Analyst
LEWIS Global Communications
Washington, DC
02.2021 - 03.2023
- Executed primary and secondary market research using a range of methodologies (e.g., surveys, desktop research, interviews).
- Managed market research projects; created analysis plans.
- Ran the full survey process from questionnaire design, programming online surveys, and presenting data to clients.
- Developed analysis plans for crosstabulations and segmentations.
- Generated charts and graphs for market research reports and assisted in creating reports.
- Consulted with clients to design projects that leveraged best-in-class approaches and aligned with their marketing, communications, messaging, and business strategies.
- Engaged with external and internal clients for measurement engagements.
- Trained PR and digital team members on use cases for market research.
Market Research Consultant
Freed Vance Research Group
Fairfax, VA
08.2020 - 02.2021
- Collected participant interview data and formatted for analysis to support market research projects.
Annual Giving Intern
Longwood University, Office of Development
Farmville, VA
01.2020 - 05.2020
- Assisted in the development of marketing materials, such as flyers and video for university's annual giving campaign.
Education
Bachelor of Arts - Communication Studies / Public Relations
Longwood University
Farmville, VA05-2020
Skills
- Market Research Methodologies
- Media Analysis Tools: Meltwater & Traackr
- Presentations: SlideGen from Indico Labs
- Statistical Software: Forsta
- Survey Design and Analysis
- Focus Groups
- Client Engagement / Presentations
- Team Collaboration
- Detail Oriented
- Data Analysis
Timeline
Market Research Associate
Southpaw Insights
04.2023 - 03.2024
Research Analyst
LEWIS Global Communications
02.2021 - 03.2023
Market Research Consultant
Freed Vance Research Group
08.2020 - 02.2021
Annual Giving Intern
Longwood University, Office of Development
01.2020 - 05.2020
Bachelor of Arts - Communication Studies / Public Relations
Longwood University
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