Susanne Lynch
Boulder,CO
Summary
Visionary product executive with 15+ years of experience scaling global consumer platforms, leading high-performance teams, and driving end-to-end product strategy across mobile, OTT, and SaaS ecosystems. Proven success in launching data- and AI-driven personalization frameworks, optimizing engagement funnels, and delivering growth at scale for millions of users. Deep expertise in aligning cross-functional teams across engineering, design, and data to accelerate innovation and measurable impact. Values mentorship, team culture, and bold experimentation throughout product development and GTM efforts. Possessing a progressive aptitude for business process mapping and strategic planning, while championing requirements analysis and application development in support of brand names across the SaaS, sports and entertainment streaming media industries. Focused on creating an organization of shared values, driving stellar partner relationship management and team leadership, focused on strengthening the brand, product, and user connection.
Overview
14
14
years of professional experience
Work History
Senior Director, Product
SIRIUS XM
Boulder, CO
03.2023 - Current
- Own end-to-end strategy and execution for SiriusXM's flagship mobile platform, aligning product, engineering, content, and data teams to drive acquisition, retention, and engagement.
- Defined a unified product roadmap grounded in customer insights, resulting in a 30% lift in trial conversion and click-through engagement.
- Introduced AI/ML-driven personalization models across mobile and in-car platforms to improve discovery, navigation, and content merchandising.
- Developed and implemented OKRs and operating rhythms to align cross-functional stakeholders on priorities, timelines, and KPIs.
- Championed user-first experimentation and led design of a new navigation framework across mobile and web platforms, simplifying the user journey and reducing friction.
- Partnered with analytics, marketing, and research teams to synthesize data into product hypotheses, leading to measurable funnel improvements.
Senior Director, Product
MAJOR LEAGUE BASEBALL
Boulder, CO
08.2019 - 03.2023
- With broad responsibility for executing MLB's streaming strategy, curating feedback and insights to inform the global product vision and uncover opportunities for improvement and increased product release success, I was responsible for:
- Providing leadership to a matrixed Product Manager, Design, and User Research team, guiding and coaching on product roadmap development.
- Collating requirements to create detailed technical and business specifications, designing business cases and User Stories to improve product responsiveness.
- Maintaining responsibility for the structuring and oversight of multiple device teams providing product solutions: including quality, consistency, methodology, team leadership, and customer success.
- Partnering with Business Development to measure customer and business outcomes and product effectiveness to inform the prioritization of future partner integration and initiatives.
- Collaborating with the Design team to add features that increased the new user base by 12% and minutes watched in-app by over 300%.
Senior Product Manager
MAJOR LEAGUE BASEBALL
Boulder, CO
08.2019 - 01.2022
- Promoting Video on Demand content offering to increase daily active users by over 250%.
- Driving a re-engineering of Partner Integrations to enable in-app purchasing and increase MLB Subscriptions and User Accounts.
- Deploying Scrum and Agile methodologies to energize product launches, focusing on the overall fan experience.
- Creating a new onboarding experience to increase conversion into the MLB App, increasing conversions and MLB.TV subscription purchases by more than 6%.
- Expanding streaming services through Xbox, Roku, PlayStation, tvOS/iOS, Android TV/Android Mobile, FireTV, and Chromecast by championing a major app redesign.
Director of Delivery, Bespoke Solutions
TRINEO
Boulder, CO
03.2017 - 04.2019
- Company Overview: A global leader in Salesforce consulting and application development serving over 1800 enterprise clients.
- Working with enterprise sales managers to develop strong customer and partner relationships and drive demand generation.
- Formulating the Product and UX Strategy; building an offshore team; growing the Agile Business Analyst and UX headcount from two to nine based on project demand.
- Overseeing the global implementation process, from spearheading client relations, requirements definition, solution design, configuration, unit and integration testing, training, and full deployment.
- Liaising with customers and key stakeholders to create strategic product road-maps and customer renewals which reached 100%.
- Project managing the design of API integrations with third-party systems.
- A global leader in Salesforce consulting and application development serving over 1800 enterprise clients.
Senior Product Manager / Technical Project Manager
TRINEO
Boulder, CO
02.2016 - 03.2017
Senior Product Manager / Scrum Master
TapInfluence
Boulder, CO
01.2016 - 12.2016
Senior Product Manager
vCloud Air
Broomfield, CO
01.2015 - 12.2016
Senior Project Manager / Scrum Master
Vail Resorts
Broomfield, CO
01.2012 - 12.2015
Education
Bachelor of Arts - International Business & Languages
University of Colorado at Boulder
01.2008
Spanish Fluency Program - undefined
University of Valencia
Skills
- Strategic Planning
- SaaS
- Product Commercialization
- Client Relations
- Streaming Media
- Stakeholder Relationship Management
- Launch Strategies
- Testing
- Organizational Management
- AI
- Machine Learning
- Business Development
- Product Road Mapping
- Project Management
- Enterprise Leadership
- Product Development
- UI/UX
- Mobile Product Management
- Search Function Design
Websites
Languages
English
Native fluency
Spanish
Fluency
Professional Development
- Spanish Fluency Program, University of Valencia, Valencia, Spain
- Certified Agile PMI-ACP, Project Management Institute
- Certified Product Manager, Scrum Alliance
- Certified Scrum Master, Scrum Alliance
Timeline
Senior Director, Product
SIRIUS XM
03.2023 - Current
Senior Director, Product
MAJOR LEAGUE BASEBALL
08.2019 - 03.2023
Senior Product Manager
MAJOR LEAGUE BASEBALL
08.2019 - 01.2022
Director of Delivery, Bespoke Solutions
TRINEO
03.2017 - 04.2019
Senior Product Manager / Technical Project Manager
TRINEO
02.2016 - 03.2017
Senior Product Manager / Scrum Master
TapInfluence
01.2016 - 12.2016
Senior Product Manager
vCloud Air
01.2015 - 12.2016
Senior Project Manager / Scrum Master
Vail Resorts
01.2012 - 12.2015
Bachelor of Arts - International Business & Languages
University of Colorado at Boulder
Spanish Fluency Program - undefined
University of Valencia
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