Summary
Overview
Work History
Education
Skills
Websites
Timeline
Generic

SUSHMITHA KANUKURTHI

Summary

Seasoned Analytics Leader with 17+ years experience; known for inclusive leadership style and strong business acumen Expertise in developing comprehensive data science strategies via thorough planning, execution, and balancing mission critical work vs long term priorities Experience spearheading the consulting arm worth multi-million dollars for over 6 client relationships Coached C-suite leaders to implement robust data governance mechanisms across their companies Developed multi-year roadmaps to move multiple Fortune 500 clients up the analytics value chain from reporting to AI-ML based decision making Evangelized analytics across cross-functional teams spanning IT, Marketing, Digital, Sales, and Engineering Built world class data teams by: Mentoring over 100+ data scientists, consultants, and data engineers via goal setting and establishing 360 degree feedback mechanism Grew teams from nascent accounts, to multi-million dollar relationships

Overview

23
23
years of professional experience

Work History

Meta, Head - WhatsApp Analytics Manager

06.2021 - Current
  • Leading support measurement strategy and analytics for WhatsApp (WA); lead a team of 7
  • Collaborated with Product, Data Science, Engineering, and Operations, to define success metrics and launch the GenAI driven customer support tool; drove ~$10mm savings in agent costs
  • Established a holistic metrics measurement strategy for WhatsApp to monitor business & product performance
  • Identified potential savings of $3mm by changing the product interface for ticket creation for the WA product
  • Successfully developed product data and analytics customer support strategy for more than 2bn users with a budget of $77mm.

The Pregnancy Pause

- Current

IBM India, Advisory Senior Consultant

- 03.2012

Marketics Technologies, Lead statistician

11.2006 - 08.2008

Genpact, Consultant

06.2005 - 11.2006

Citigroup Global Services

06.2001 - 10.2002

Fractal Analytics, Associate Director

03.2012
  • Built a 0->1 product to empower the 100-member marketing team to make data driven decisions
  • Spearheaded product discovery exercise to identify user problems and opportunities by conducting ~100 user experience & design research surveys
  • Partnered with Data Engineering to establish ETL mappings and built data models for 17+ data sources using star schemas
  • Developed a 3-year roadmap for product & analytics strategy
  • Conceptualized, designed, and implemented KPIs for company wide solutions and executive reporting.

Education

M.A. Economics -

Gokhale Institute of Politics & Economics
01.2005

B.A. Economics -

Ethiraj College
01.2001

Skills

  • Leadership
  • Product strategy
  • People leadership
  • Roadmap design and development
  • AI/ML
  • Regression
  • Decision trees
  • Clustering
  • A/B testing
  • SQL
  • Data science
  • Dashboarding & Visualization

Timeline

Meta, Head - WhatsApp Analytics Manager

06.2021 - Current

Fractal Analytics, Associate Director

03.2012

Marketics Technologies, Lead statistician

11.2006 - 08.2008

Genpact, Consultant

06.2005 - 11.2006

Citigroup Global Services

06.2001 - 10.2002

The Pregnancy Pause

- Current

IBM India, Advisory Senior Consultant

- 03.2012

M.A. Economics -

Gokhale Institute of Politics & Economics

B.A. Economics -

Ethiraj College
SUSHMITHA KANUKURTHI